Women’s Health App Market By Type (Nutrition and fitness, Menstrual health, Pregnancy tracking, Menopause, Disease management, Others), By Age Group (15 to 24 years, 25 to 34 years, 35 to 44 years, Above 44 years): Global Opportunity Analysis and Industry Forecast, 2021-2031
The global women’s health app market was valued at $2,880.0 million in 2021, and is projected to reach $18,252.2 million by 2031, registering a CAGR of 20.1% from 2022 to 2031.
A women’s health app is the digital platform that provides women’s health related services. These services include menstrual health tracking, pregnancy trackers, fitness, and disease management. Popularity of digital health platform is increased in past few years.
The surge in awareness about women health including mental and physical wellbeing of women drive the growth of market. For instance, the National Women's Blood Pressure Awareness Week (NWBPAW) is celebrated in the U.S. from 17-23 October 2021, to spread self-awareness in women about blood pressure related disorders. Thus, rise in awareness about women health contributes in adoption of women health app. In addition, digital health platforms such as women health apps serve as personalized platform for diseases or women problems, which were considered to be taboo in the society. Women health apps provide satisfactory tracking and guidance of women problems with privacy maintenance. In addition, women health app cut down the healthcare cost as well as many apps are free for users.
Furthermore, surge in popularity of healthcare apps that provides services such as diet, nutrition, menopause, weight management, and fitness boost the demand of women’s health app market. The increase in funding for women health apps further contributes in the growth of market. For instance, September 2021, Tia health, modern medical home for women, received $100 million series B funding round mainly led by Lone Pine Capital, an investment adviser firm.
The rise in number of smartphone users and increase in internet access contribute to the growth of market. For instance, according to United Nations ITU (International Telecommunication Union), an estimated 4.9 billion people are using the internet in 2021, or roughly 63 per cent of the world’s population. Thus, increase in number of internet users drives the growth of market.
Moreover, the increase in development of advanced women health apps, rise in regulatory approvals, and novel product launch in market by key players boost the market growth. For instance, in March 2021, Clue, a digital health provider, received approval by U.S. food and drug administration (FDA) for its digital contraceptive, which is expected offer users a statistical prediction of ovulation as a birth control tool. However, the challenges of cybersecurity and data breach may hinder the growth of market.
The Women’s health app market is segmented on the basis of app type, age group and region. By app type market is classified into nutrition & fitness, menstrual health, pregnancy tracking, menopause, disease management and others. Based on age group market is classified into 15-24 years, 25-34 years, 35-44 years and above 44 years. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The major companies profiled in the report include Google LLC, Apple Inc, Samsung, Natural Cycles, Clue app, Flo, Ava, LabCorp, Glow Inc, Daysy, Nabla, Nurx, Maven’s, Dot Health, Kindbody, Nokia and Wildflower
Key Benefits For Stakeholders
This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the women’s health app market analysis from 2021 to 2031 to identify the prevailing women’s health app market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the women’s health app market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global women’s health app market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
Nutrition and fitness
By Age Group
35 to 44 years
15 to 24 years
25 to 34 years
Above 44 years
Rest of Europe
Rest of Asia-Pacific
Rest of LAMEA
Key Market Players
Flo Health, Inc.
DOT (Cycle Technologies)
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