Myanmar Skin Care Products Market by Type (Cream, Lotion, and Others), Demographics (Male and Female), Age Group (Generation X, Millennial, and Generation Z), and Sales Channel (Supermarket/Hypermarket, Specialty Stores, Department Stores, Beauty Salons,

Myanmar Skin Care Products Market by Type (Cream, Lotion, and Others), Demographics (Male and Female), Age Group (Generation X, Millennial, and Generation Z), and Sales Channel (Supermarket/Hypermarket, Specialty Stores, Department Stores, Beauty Salons, Pharma & Drug Stores, and Online Sales Channel): Country Opportunity Analysis and Industry Forecast, 2021–2027

Skin care is the practice of improving skin integrity, enhancing its appearance, and relieving skin conditions by using skin care products. Skin care products are manufactured from chemical compounds, medicinal herbs, or natural ingredients to provide the necessary effect on skin.

Consumers residing in Myanmar are price sensitive in nature and are keen on trying new brands and products. Furthermore, residents in the country are transitioning from traditional Thanakha to sophisticated skin care products. Thanakha is a yellowish-white cosmetic paste made from ground bark. In addition, aggressive advertising of various brands by social media influencers to create brand awareness among young generation and increase product penetration significantly contribute toward the growth of the market. Consumers in Myanmar are conscious about ingredients used in the products, hence, brands are launching traditional Thanakha-based creams and lotions. Thanakha aids in removal of acne and promotes smooth skin. In addition, it provides protection from sun burns. Furthermore coconut-based cosmetics are witnessing increasing popularity in the country.

The Myanmar skin care market remains fairly competitive with the presence of both local and international brands. Neighboring countries such as Taiwan, Thailand, Korea, and China are the some of the leading exporters of skin care products to Myanmar. Bella, Revlon, L'Oréal, and Maybelline are some of the recognized brands among the consumers of Myanmar.

The Myanmar skin care products market is segmented into product type, demographics, age group, and sales channel. Depending on product type, the market is categorized into cream, lotion, and others. By demographic, it is bifurcated into male and female. On the basis of age group, it is segregated into generation X, millennial, and generation Z. As per sales channel, it is fragmented into supermarket/hypermarket, specialty stores, department stores, beauty salons, pharma & drug stores, and online sales channel.

The key players analyzed in the Myanmar skin care products market report are L'Oréal S.A., Kao Corporation, Estee Lauder, Revlon Inc., Unilever Group, Shiseido Company Limited, Procter & Gamble, Frenzo Myanmar Company Limited, Beiersdorf AG, and Shwe Pyi Nann.

Myanmar Skin Care Products Market Segments

By Type

Cream
Lotion
Others

By Demographics

Male
Female

By Age Group

Generation X
Millennial
Generation Z

By Sales Channel

Supermarket/Hypermarket
Premium
Non Premium
Specialty Stores
Premium
Non Premium
Department Stores
Premium
Non Premium
Beauty Salons
Premium
Non Premium
Pharma & Drug Stores
Premium
Non Premium
Online Sales Channel
Premium
Non Premium


CHAPTER 1:INTRODUCTION
1.1.Report description
1.2.Key market segments
1.3.Key market benefits for stakeholders
1.4.Research methodology
1.4.1.Primary research
1.4.2.Secondary research
1.4.3.Analyst tools and models
CHAPTER 2:EXECUTIVE SUMMARY
2.1.CXO perspective
CHAPTER 3:MARKET LANDSCAPE
3.1.Market definition and scope
3.2.Key findings
3.2.1.Top investment pocket
3.3.Porter's five forces analysis
3.3.1.Bargaining power of suppliers
3.3.2.Bargaining power of buyer
3.3.3.Thereat of new entrants
3.3.4.Threat of substitute
3.3.5.Intensity of competitive rivalry
3.4.Market dynamics snapshot
3.5.Top influencers
3.6.Average duration of skin care products registration
3.6.1.Introduction
3.7.COVID-19 impact on Myanmar skin care products market
3.8.Competitive dashboard
CHAPTER 4:MYANMAR SKIN CARE PRODUCTS MARKET, BY TYPE
4.1.Overview
4.1.1.Market size and forecast
4.2.Cream
4.2.1.Key market trends, growth factors, and opportunities
4.2.2.Market size and forecast
4.3.Lotions
4.3.1.Key market trends, growth factors, and opportunities
4.3.2.Market size and forecast
4.4.Others
4.4.1.Key market trends, growth factors, and opportunities
4.4.2.Market size and forecast
CHAPTER 5:MYANMAR SKIN CARE PRODUCTS MARKET, BY DEMOGRAPHICS
5.1.Overview
5.1.1.Market size and forecast
5.2.Male
5.2.1.Key market trends, growth factors, and opportunities
5.2.2.Market size and forecast
5.3.Female
5.3.1.Key market trends, growth factors, and opportunities
5.3.2.Market size and forecast
CHAPTER 6:MYANMAR SKIN CARE PRODUCTS MARKET, BY AGE GROUP
6.1.Overview
6.1.1.Market size and forecast
6.2.Generation X
6.2.1.Key market trends, growth factors, and opportunities
6.2.2.Market size and forecast
6.3.Millennial
6.3.1.Key market trends, growth factors, and opportunities
6.3.2.Market size and forecast
6.4.Generation Z
6.4.1.Key market trends, growth factors, and opportunities
6.4.2.Market size and forecast
CHAPTER 7:MYANMAR SKIN CARE PRODUCTS MARKET, BY SALES CHANNEL
7.1.Overview
7.2.Premium skin care products
7.2.1.Key market trends, growth factors, and opportunities
7.3.Non-premium skin care products
7.3.1.Key market trends, growth factors, and opportunities
7.3.2.Market size and forecast
7.4.Supermarket/hypermarket
7.4.1.Key market trends, growth factors, and opportunities
7.4.2.Market size and forecast
7.4.3.Premium
7.4.3.1.Market size and forecast
7.4.4.Non-premium
7.4.4.1.Market size and forecast
7.5.Specialty stores
7.5.1.Key market trends, growth factors, and opportunities
7.5.2.Market size and forecast
7.5.3.Premium
7.5.3.1.Market size and forecast
7.5.4.Non-premium
7.5.4.1.Market size and forecast
7.6.Department stores
7.6.1.Key market trends, growth factors, and opportunities
7.6.2.Market size and forecast
7.6.3.Premium
7.6.3.1.Market size and forecast
7.6.4.Non-premium
7.6.4.1.Market size and forecast
7.7.Beauty salons
7.7.1.Key market trends, growth factors, and opportunities
7.7.2.Market size and forecast
7.7.3.Premium
7.7.3.1.Market size and forecast
7.7.4.Non-premium
7.7.4.1.Market size and forecast
7.8.Pharma & drug stores
7.8.1.Key market trends, growth factors, and opportunities
7.8.2.Market size and forecast
7.8.3.Premium
7.8.3.1.Market size and forecast
7.8.4.Non-premium
7.8.4.1.Market size and forecast
7.9.Online sales channel
7.9.1.Key market trends, growth factors, and opportunities
7.9.2.Market size and forecast
7.9.3.Premium
7.9.3.1.Market size and forecast
7.9.4.Non-premium
7.9.4.1.Market size and forecast
LIST OF TABLES
TABLE 01.MYANMAR SKIN CARE PRODUCTS MARKET, BY TYPE, 2017-2027 ($MILLION)
TABLE 02.MYANMAR SKIN CARE PRODUCTS MARKET, BY DEMOGRAPHICS, 2017-2027 ($MILLION)
TABLE 03.MYANMAR SKIN CARE PRODUCTS MARKET, BY AGE GROUP, 2017-2027 ($MILLION)
TABLE 04.MYANMAR SKIN CARE PRODUCTS MARKET, BY SALES CHANNEL, 2017-2027 ($MILLION)
LIST OF FIGURES
FIGURE 01.KEY MARKET SEGMENTS
FIGURE 02.MYANMAR SKIN CARE PRODUCTS MARKET SNAPSHOT
FIGURE 03.TOP INVESTMENT POCKETS, BY PRODUCT TYPE
FIGURE 04.MODERATE BARGAINING POWER OF SUPPLIERS
FIGURE 05.MODERATE BARGAINING POWER OF BUYERS
FIGURE 06.MODERATE THREAT OF NEW ENTRANTS
FIGURE 07.LOW THREAT OF SUBSTITUTION
FIGURE 08.HIGH INTENSITY OF COMPETITIVE RIVALRY
FIGURE 09.MYANMAR SKIN CARE PRODUCTS MARKET SHARE, BY TYPE, 2019(%)
FIGURE 10.MYANMAR SKIN CARE PRODUCTS MARKET VALUE FOR CREAM, 2017–2027 ($MILLION)
FIGURE 11.MYANMAR SKIN CARE PRODUCTS MARKET VALUE FOR LOTIONS, 2017–2027 ($MILLION)
FIGURE 12.MYANMAR SKIN CARE PRODUCTS MARKET VALUE FOR OTHERS, 2017–2027 ($MILLION)
FIGURE 13.MYANMAR SKIN CARE PRODUCTS MARKET SHARE, BY DEMOGRAPHICS, 2019(%)
FIGURE 14.MYANMAR SKIN CARE PRODUCTS MARKET VALUE FOR MALE, 2017–2027 ($MILLION)
FIGURE 15.MYANMAR SKIN CARE PRODUCTS MARKET VALUE FOR FEMALE, 2017–2027 ($MILLION)
FIGURE 16.MYANMAR SKIN CARE PRODUCTS MARKET SHARE, BY AGE GROUP, 2019(%)
FIGURE 17.MYANMAR SKIN CARE PRODUCTS MARKET VALUE FOR GENERATION X, 2017–2027 ($MILLION)
FIGURE 18.MYANMAR SKIN CARE PRODUCTS MARKET VALUE FOR MILLENNIAL, 2017–2027 ($MILLION)
FIGURE 19.MYANMAR SKIN CARE PRODUCTS MARKET VALUE FOR GENERATION Z, 2017–2027 ($MILLION)
FIGURE 20.MYANMAR SKIN CARE PRODUCTS MARKET SHARE, BY SALES CHANNEL, 2019 (%)
FIGURE 21.MYANMAR SKIN CARE PRODUCTS MARKET FOR SUPERMARKET/HYPERMARKET, 2017-2027 ($MILLION)
FIGURE 22.MYANMAR PREMIUM SKIN CARE PRODUCTS MARKET FOR SUPERMARKET/HYPERMARKET, 2017-2027 ($MILLION)
FIGURE 23.MYANMAR NON-PREMIUM SKIN CARE PRODUCTS MARKET FOR SUPERMARKET/HYPERMARKET, 2017-2027 ($MILLION)
FIGURE 24.MYANMAR SKIN CARE PRODUCTS MARKET FOR SPECIALTY STORES 2017-2027 ($MILLION)
FIGURE 25.MYANMAR PREMIUM SKIN CARE PRODUCTS MARKET FOR SPECIALTY STORES , 2017-2027 ($MILLION)
FIGURE 26.MYANMAR NON-PREMIUM SKIN CARE PRODUCTS MARKET FOR SPECIALTY STORES, 2017-2027 ($MILLION)
FIGURE 27.MYANMAR SKIN CARE PRODUCTS MARKET FOR DEPARTMENT STORES, 2017-2027 ($MILLION)
FIGURE 28.MYANMAR PREMIUM SKIN CARE PRODUCTS MARKET FOR DEPARTMENT STORES, 2017-2027 ($MILLION)
FIGURE 29.MYANMAR NON-PREMIUM SKIN CARE PRODUCTS MARKET FOR DEPARTMENT STORES, 2017-2027 ($MILLION)
FIGURE 30.MYANMAR SKIN CARE PRODUCTS MARKET FOR BEAUTY SALONS, 2017-2027 ($MILLION)
FIGURE 31.MYANMAR PREMIUM SKIN CARE PRODUCTS MARKET FOR BEAUTY SALONS, 2017-2027 ($MILLION)
FIGURE 32.MYANMAR NON-PREMIUM SKIN CARE PRODUCTS MARKET FOR BEAUTY SALONS, 2017-2027 ($MILLION)
FIGURE 33.MYANMAR SKIN CARE PRODUCTS MARKET FOR PHARMA AND DRUG STORES, 2017-2027 ($MILLION)
FIGURE 34.MYANMAR PREMIUM SKIN CARE PRODUCTS MARKET FOR PHARMA AND DRUG STORES, 2017-2027 ($MILLION)
FIGURE 35.MYANMAR NON-PREMIUM SKIN CARE PRODUCTS MARKET FOR PHARMA AND DRUG STORES, 2017-2027 ($MILLION)
FIGURE 36.MYANMAR SKIN CARE PRODUCTS MARKET FOR ONLINE STORES, 2017-2027 ($MILLION)
FIGURE 37.MYANMAR PREMIUM SKIN CARE PRODUCTS MARKET FOR ONLINE STORES, 2017-2027 ($MILLION)
FIGURE 38.MYANMAR NON-PREMIUM SKIN CARE PRODUCTS MARKET FOR ONLINE STORES, 2017-2027 ($MILLION)

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