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Kitchen Appliances Market by User Application (Household, Commercial), Fuel Type (Cooking gas, Electricity) and Structure (Built-in, Free stand) - Global Opportunity Analysis and Industry Forecast, 2013 - 2020

Kitchen appliances are instruments or devices designed for the smooth functioning of kitchen activities. Kitchen appliances operate with the help of either gas or electricity. They are used mainly for cooking, storage and cleaning functions in a kitchen. Although major portion of kitchen appliances are operated by electricity; cooking fuel, renewable and solar energy also play an important role in the operation of kitchen appliances. Stove, refrigerator and dishwashers are some of the major devices used in kitchen. Kitchen appliances also comprise of minor appliances such as blenders, food processors, coffee makers, usually designed for countertops. These appliances are less expensive and used for some specialty purposes. Kitchen appliances are gaining popularity due to the rising disposable incomes and changing lifestyles of people, which in turn is narrowing the price gap between similar consumer products offered by different companies. In addition to this, technological advancements in appliances have also catalyzed the growth of kitchen appliances market. Easy and functional appliances are the need of the hour, which has led to the development of smart and efficient appliances. The massive energy consumption of kitchen devices is a major concern for the market.

Key players in the market are adopting product launch and acquisition as their key developmental strategies to meet the customer requirements and increase their customer segment. Acquisition would help the players to share technological requirements for their existing and new products. This would ultimately help the market leaders to enhance their product portfolio with comparatively less investment and thereby increase their market share across various regions. The cost cutting in operations would also lead manufacturers to invest into marketing activities and increase their awareness about new energy efficient kitchen appliances. Recently, in February 2015, Electrolux acquired one of the leading manufacturer of professional dishwashers - Shanghai Veetsan Commercial Machinery Co. Ltd., with the aim to enhance its product positioning in China.

The global kitchen appliances market is segmented based on types, user application, fuel type, product structure and geography. By type, the market is segmented into refrigerator, cooking appliance, dishwasher and other minor appliances. The user application segment includes household and commercial applications. In terms of fuel types, the market is segmented into gas, electricity and others. Others include solar energy, renewable energy, fuel wood, and biogas. By product structure, market is divided into free stand and built-in appliances. A study with respect to region is conducted to perform in-depth analysis of kitchen appliances across various geographies. The regions examined are North America, Europe, Asia-Pacific and LAMEA.

KEY BENEFITS

    The study provides an in-depth analysis of the kitchen appliances market with current and future trends to elucidate the imminent investment pockets in the market
    Current and future trends are outlined to determine the overall attractiveness and to single out profitable trends to gain a stronger foothold in the market
    The report provides information regarding key drivers, restraints and opportunities with impact analysis
    Quantitative analysis of the current market and estimations through 2013-2020 are provided to showcase the financial caliber of the market
    Porter’s Five Forces model and SWOT analysis of the industry illustrates the potency of the buyers & suppliers participating in the market
    Value chain analysis in the report provides a clear understanding of the roles of stakeholders involved in the value chain

MARKET SEGMENTATION
The market is segmented based on types, user application, fuel type, product structure, and geography.
MARKET BY TYPE

    Refrigerator
    Cooking appliance
    Dishwasher
    Others

MARKET BY USER APPLICATION

    Household
    Commercial

MARKET BY FUEL TYPE

    Cooking gas
    Electricity
    Others

MARKET BY STRUCTURE

    Built-in
    Free stand

MARKET BY GEOGRAPHY

    North America
    Europe
    Asia-Pacific
    LAMEA

KEY PLAYERS

    Electrolux
    Whirlpool
    Samsung
    Philips
    Morphy Richard
    Dacor
    General Electric (GE)
    Life is Good (LG)
    Haier
    Panasonic


CHAPTER 1 INTRODUCTION

1.1 Report description
1.2 Research methodology

1.2.1 Secondary research
1.2.2 Primary research
1.2.3 Analyst tools and models

CHAPTER 2 EXECUTIVE SUMMARY

CXO perspectives

2.1 Market beyond: what to expect by 2025

2.1.1 Base case scenario
2.1.2 Optimistic scenario
2.1.3 Critical scenario

CHAPTER 3 MARKET OVERVIEW

3.1 Market definition and scope
3.2 Key findings

3.2.1 Top impacting factors
3.2.2 Top investment pockets
3.2.3 Top winning strategies

3.3 Value chain analysis
3.4 Market share analysis, 2013
3.5 Porter’s five forces analysis

3.5.1 Low bargaining power of suppliers
3.5.2 High bargaining power of buyers
3.5.3 Low threat of substitute
3.5.4 Moderate threat of new entrants
3.5.5 High competition within the industry

3.6 Market dynamics

3.6.1 Drivers

3.6.1.1 Increasing disposable income
3.6.1.2 Increasing health concerns
3.6.1.3 Increase in food services establishment
3.6.1.4 Technological advancement

3.6.2 RESTARINTS

3.6.2.1 Energy consumption

3.6.3 OPPORTUNITIES

3.6.3.1 Smart kitchen appliances
3.6.3.2 quality product at low cost

CHAPTER 4 GLOBAL KITCHEN APPLIANCES MARKET BY TYPES

4.1 Refrigerator

4.1.1 Key market trends
4.1.2 Competitive scenario
4.1.3 Key growth factors and opportunities
4.1.4 Market size and forecast

4.2 Cooking Appliances

4.2.1 Key market trends
4.2.2 Competitive scenario
4.2.3 Key growth factors and opportunities
4.2.1 Market size and forecast

4.3 Dishwasher

4.3.1 Key market trends
4.3.2 Competitive scenario
4.3.3 Key growth factors and opportunities
4.3.4 Market size and forecast

4.4 Others

4.4.1 Key market trends
4.4.2 Competitive scenario
4.4.3 Key growth factors and opportunities
4.4.4 Market size and forecast

CHAPTER 5 GLOBAL KITCHEN APPLIANCES MARKET BY USER APPLICATION

5.1 Household

5.1.1 Key market trends
5.1.2 Competitive scenario
5.1.3 Key growth factors and opportunities
5.1.4 Market size and forecast

5.2 Commercial

5.2.1 Key market trends
5.2.2 Competitive scenario
5.2.3 Key growth factors and opportunities
5.2.4 Market size and forecast

CHAPTER 6 GLOBAL KITCHEN APPLIANCES MARKET BY FUEL TYPE

6.1 Cooking gas

6.1.1 Key market trends
6.1.2 Competitive scenario
6.1.3 Key growth factors and opportunities
6.1.4 Market size and forecast

6.2 Electricity

6.2.1 Key market trends
6.2.2 Competitive scenario
6.2.3 Key growth factors and opportunities
6.2.4 Market size and forecast

6.1 Others

6.1.1 Key market trends
6.1.2 Competitive scenario
6.1.3 Key growth factors and opportunities
6.1.4 Market size and forecast

CHAPTER 7 GLOBAL KITCHEN APPLIANCES MARKET BY PRODUCT STRUCTURE

7.1 Built-In

7.1.1 Key market trends
7.1.2 Competitive scenario
7.1.3 Key growth factors and opportunities
7.1.4 Market size and forecast

7.2 Free stand

7.2.1 Key market trends
7.2.2 Competitive scenario
7.2.3 Key growth factors and opportunities
7.2.4 Market size and forecast

CHAPTER 8 GLOBAL KITCHEN APPLIANCES MARKET BY GEOGRAPHY

8.1 North America

8.1.1 Market trend
8.1.2 Competitive scenario
8.1.3 Key growth factors and opportunities
8.1.4 Market size and forecast

8.2 Europe

8.2.1 Market trend
8.2.2 Competitive scenario
8.2.3 Key growth factors and opportunities
8.2.4 Market size and forecast

8.3 Asia Pacific

8.3.1 Market trend
8.3.2 Competitive scenario
8.3.3 Key growth factors and opportunities
8.3.4 Market size and forecast

8.4 LAMEA (Latin America Middle East and Africa)

8.4.1 Market trend
8.4.2 Competitive scenario
8.4.3 Key growth factors and opportunities
8.4.4 Market size and forecast

CHAPTER 9 COMPANY PROFILE

9.1 Philips

9.1.1 Company overview
9.1.2 Business performance
9.1.3 Strategic moves and developments
9.1.4 SWOT analysis & strategic conclusions

9.2 Panasonic

9.2.1 Company overview
9.2.2 Business performance
9.2.3 Strategic moves and developments
9.2.4 SWOT analysis & strategic conclusions

9.3 Whirlpool

9.3.1 Company overview
9.3.2 Business performance
9.3.3 Strategic moves and developments
9.3.4 SWOT analysis & strategic conclusions

9.4 Electrolux

9.4.1 Company overview
9.4.2 Business performance
9.4.3 Strategic moves and developments
9.4.4 SWOT analysis & strategic conclusions

9.5 Bosch

9.5.1 Company overview
9.5.2 Business performance
9.5.3 Strategic moves and developments
9.5.4 SWOT analysis & strategic conclusions

9.6 Haier

9.6.1 Company overview
9.6.2 Business performance
9.6.3 Strategic moves and developments
9.6.4 SWOT analysis & strategic conclusions

9.7 Life is Good (LG)


TABLE 1  GLOBAL KITCHEN APPLIANCES MARKET REVENUE BY GEOGRAPHY, 2013-2020 ($ BILLION)
TABLE 2  GLOBAL KITCHEN APPLIANCES BASE CASE SCENARIO MARKET REVENUE BY GEOGRAPHY, 2020–2025 ($ MILLION) 22
TABLE 3  GLOBAL KITCHEN APPLIANCES OPTIMISTIC CASE SCENARIO MARKET REVENUE BY GEOGRAPHY, 2020–2025 ($ MILLION)
TABLE 4  GLOBAL KITCHEN APPLIANCES CRITICAL CASE SCENARIO MARKET REVENUE BY GEOGRAPHY, 2020-2025 ($ MILLION)
TABLE 5  GLOBAL KITCHEN APPLIANCES MARKET REVENUE BY PRODUCT TYPE, 2013-2020 ($ BILLION)
TABLE 6  GLOBAL KITCHEN APPLIANCES MARKET REVENUE BY REFRIGERATOR TYPE, BY GEOGRAPHY  2013-2020 ($ BILLION)
TABLE 7  GLOBAL KITCHEN APPLIANCES MARKET REVENUE BY COOKING TYPE, BY GEOGRAPHY 2013-2020 ($ MILLION)
TABLE 8  GLOBAL KITCHEN APPLIANCES MARKET REVENUE BY DISHWASHER TYPE, BY GEOGRAPHY 2013-2020 ($ BILLION)
TABLE 9  GLOBAL KITCHEN APPLIANCES MARKET REVENUE BY OTHER TYPE, BY GEOGRAPHY 2013-2020 ($ MILLION)
TABLE 10  GLOBAL KITCHEN APPLIANCES MARKET REVENUE BY USER APPLICATION 2013-2020 ($ MILLION)
TABLE 11  GLOBAL KITCHEN APPLIANCES MARKET REVENUE BY HOUSEHOLD, BY GEOGRAPHY, 2013-2020 ($ BILLION)
TABLE 12  GLOBAL KITCHEN APPLIANCES MARKET REVENUE BY COMMERCIAL, BY GEOGRAPHY, 2013-2020 ($ BILLION)
TABLE 13  GLOBAL KITCHEN APPLIANCES MARKET REVENUE BY FUEL TYPE 2013-2020 ($ BILLION)
TABLE 14  GLOBAL KITCHEN APPLIANCES MARKET REVENUE BY COOKING GAS, BY GEOGRAPHY, 2013-2020 ($ BILLION)
TABLE 15  GLOBAL KITCHEN APPLIANCES MARKET REVENUE BY ELECTRICITY, BY GEOGRAPHY, 2013-2020 ($ BILLION)
TABLE 16  GLOBAL KITCHEN APPLIANCES MARKET REVENUE BY OTHER FUEL TYPE , BY GEOGRAPHY, 2013-2020 ($ BILLION)
TABLE 17  GLOBAL KITCHEN APPLIANCES MARKET REVENUE BY PRODUCT STRUCTURE 2013-2020 ($ MILLION)
TABLE 18  GLOBAL KITCHEN APPLIANCES MARKET REVENUE BY BUILT-IN, BY GEOGRAPHY, 2013-2020 ($ BILLION)
TABLE 19  GLOBAL KITCHEN APPLIANCES MARKET REVENUE BY FREE STAND, BY GEOGRAPHY, 2013-2020 ($BILLION)
TABLE 20  NORTH AMERICA KITCHEN APPLIANCES MARKET REVENUE BY TYPES, 2013-2020 ($ BILLION)
TABLE 21  EUROPE  KITCHEN APPLIANCES MARKET REVENUE BY TYPES, 2013-2020 ($ BILLION)
TABLE 22  ASIA PACIFIC KITCHEN APPLIANCES MARKET REVENUE BY TYPES, 2013-2020 ($ BILLION)
TABLE 23  LAMEA KITCHEN APPLIANCES MARKET REVENUE BY TYPES, 2013-2020 ($ BILLION)
TABLE 24  PHILIPS  BUSINESS SNAPSHOT
TABLE 25  PANASONIC  BUSINESS SNAPSHOT
TABLE 26  WHIRLPOOL  BUSINESS SNAPSHOT
TABLE 27  ELECTROLUX BUSINESS SNAPSHOT
TABLE 28  BOSCH BUSINESS SNAPSHOT
TABLE 29  HAIER BUSINESS SNAPSHOT
TABLE 30  LG  BUSINESS SNAPSHOT
TABLE 31  SAMSUNG BUSINESS SNAPSHOT
TABLE 32  MORPHY RICHARDS SNAPSOT
TABLE 33  DACOR BUSINESS  SNAPSHOT

FIG. 1  TOP IMPACTING FACTORS, BASE CASE (2020-2025)
FIG. 2  TOP IMPACTING FACTORS, OPTIMISTIC CASE (2020-2025)
FIG. 3  TOP IMPACTING FACTORS, CRITICAL CASE (2020-2025)
FIG. 4  TOP IMPACTING FACTORS
FIG. 5  TOP INVESTMENT POCKETS
FIG. 6  TOP WINNING STRATEGIES IN KITCHEN APPLIANCE MARKET
FIG. 7  GLOBAL KITCHEN APPLIANCES MARKET VALUE CHAIN
FIG. 8  MARKET SHARE ANALYSIS, 2013
FIG. 9  PORTER’S FIVE FORCES MODEL
FIG. 10  REVENUE GENERATED BY PHILIPS, 2012 – 2014, ($ MILLION)
FIG. 11  PHILIPS FINANCIAL REVENUES (2014), BY OPERATING SEGMENT (%)
FIG. 12  SWOT ANALYSIS OF PHILIPS
FIG. 13  REVENUE GENERATED BY PANASONIC, 2012 - 2014, ($ MILLION)
FIG. 14  PANASONIC FINANCIAL REVENUES (2014), BY OPERATING SEGMENT (%)
FIG. 15  SWOT ANALYSIS OF PANASONIC
FIG. 16  REVENUE GENERATED BY WHIRLPOOL, 2012 - 2014, ($ MILLION)
FIG. 17  SWOT ANALYSIS OF WHIRLPOOL
FIG. 18  REVENUE GENERATED BY ELECTROLUX 2012 - 20114, ($ MILLION)
FIG. 19  SWOT ANALYSIS OF ELECTROLUX
FIG. 20  REVENUE GENERATED BY BOSCH, 2012 - 20114, ($ MILLION)
FIG. 21  BOSCH FINANCIAL REVENUES (2014), BY OPERATING SEGMENT (%)
FIG. 22  BOSCH FINANCIAL REVENUES (2014), BY GEOGRAPHIC REGIONS (%)
FIG. 23  SWOT ANALYSIS OF BOSCH
FIG. 24  REVENUE GENERATED BY HAIER, 2012 - 20114, ($ MILLION)
FIG. 25  HAIER FINANCIAL REVENUES (2014), BY OPERATING SEGMENT (%)
FIG. 26  SWOT ANALYSIS OF HAIER
FIG. 27  REVENUE GENERATED BY LG, 2011 - 2013, ($ MILLION)
FIG. 28  SWOT ANALYSIS OF LG
FIG. 29  REVENUE GENERATED BY SAMSUNG, 2011 - 2013, ($ MILLION)
FIG. 30  SWOT ANALYSIS OF SAMSUNG
FIG. 31  SWOT ANALYSIS OF MORPHY RICHARDS
FIG. 32  SWOT ANALYSIS OF DACOR

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