Gummy Vitamins Market by Type (Single Vitamin, Multivitamin, and Prebiotics), Demographics (Children and Adult), and Sales Channel (Hypermarket and Supermarket, Specialty Stores, Retail Pharmacies, and Online Sales Channel): Global Opportunity Analysis and Industry Forecast, 2019–2026
Gummy vitamins are chewable vitamins that are similar to gummy candies and are available in different shapes, colors, and flavors. They are produced with the help of corn starch, gelatin, sugar, water, and added colorings. Popular flavors available in gummy vitamins include raspberry, lemon, orange, and cheery. Vitamin supplements are extensively popular around the world. They improve health and can compensate for poor diet. Furthermore, gummy vitamins are easily chewable and are highly popular among people having difficulty in swallowing pills.
The key factors that drive the growth of the gummy vitamins market include increase in expenditure on dietary supplements, surge in prevalence of vitamin deficiency, and multiple health benefits of gummy vitamins. However, factors such as formulation of gummy vitamins stability issue in a gummy delivery system poses and high amount of sugar content in gummy vitamins are expected to restrainthe market growth. Furthermore, novel innovations in formulation have gained huge traction in the recent years. In addition, introduction of gelatin free, probiotic enriched, and non GMO gummy vitamins is anticipated to create lucrative opportunities for the market expansion in the upcoming future.
The global gummy vitamins market is segmented on the basis of type, demographics, sales channel and region. Depending on type, the gummy vitamins market is studied across single vitamin, multi vitamin and prebiotics. The market also segments global gummy vitamins market by demographics into children and adult. Based on sales channel the global market is studied across hypermarket and supermarket, specialty stores, retail pharmacies and online sales channel. Region wise, the market is studied across North America, Europe, Asia-Pacific, and LAMEA
The gummy vitamins market is witnessing a surge in popularity around the world, owing to difficulty in swallowing pills. Furthermore, gummy vitamins are available in different flavors and imparts smooth textures to vitamins; thus, making it more attractive, tasty, and easily chewable.
Some of the key players in the gummy vitamins market analysis include Bayer AG., Pfizer Inc., Church & Dwight, Inc., The Honest Company, Inc., Pharmavite LLC., SmartyPants Vitamins, Olly Public Benefit Corporation, Bettera Wellness, Hero Nutritionals LLC., and Ion Labs, Inc.
Gummy Vitamins Market Segments
By Sales Channel
Hypermarket and Supermarket
Online Sales Channel
Rest of Europe
Rest of Asia-Pacific
Key Market Players
Church & Dwight, Inc.
The Honest Company, Inc.
Olly Public Benefit Corporation
Hero Nutritionals LLC.
Ion Labs, Inc.
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