AWA Global Pressure-sensitive Label Market Study 2015
Globally, pressure-sensitive labels are one of the largest labeling technologies with positive overall growth figures, mainly driven by developments in Asia Pacific. The more mature markets of Europe and North America also show reasonable growth. Compared with other leading labeling technologies, the pressure-sensitive label market structure and the range of its end-use applications are both complex and extended. Knowledge of the market and market dynamics are therefore essential to operate successfully in this industry.
This report presents pressure-sensitive label market segmentation by region, detailing volume growth, material trends and developments, key converting and application technologies, and more. The pressure-sensitive label value chain for key regions – a feature of all AWA reports – is used as a powerful tool to demonstrate the value created by the various stages in the chain and to highlight the possibilities for future growth.
Research for this study is based on our internal database of label market information, a review of available published literature, an analysis of trade and industry statistics, and interviews with companies across the value chain, together with inputs from AWA industry conferences and events specific to the label and specialist converting industries.