The Media Influence on Consumer Choice survey is conducted throughout the year by Ad-ology Research to study on-line, social, and traditional media influence on buying decisions.

Ad-ology Research analyzes key marketing and advertising trends in over 370 industries and what motivates end-customers. The company’s research is used by over 2,000 advertising agencies, media properties and product marketing departments across the United States. Ad-ology Research is a division of Sales Development Services (SDS), Inc. - a Westerville, Ohio firm founded in 1989.
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1 Reports from Ad-ology

  • 2014 Small Business Marketing Forecast 6th ed

    ... about their sales, advertising, digital marketing, event marketing, content marketing, social media and more! The 2014 Small Business Marketing Forecast shows optimism and plans for increased marketing. SMBs are optimistic for sales growth in 2014, ... Read More

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