Global Loyalty Management Market Analysis & Trends - Industry Forecast to 2028

Global Loyalty Management Market Analysis & Trends - Industry Forecast to 2028

Loyalty Management: Market Size

From $7.60 billion in 2020, the global Loyalty Management market is projected to reach $27.24 billion by 2028. Based on our analysis the market is expected to grow at a CAGR of 17.3% from 2020 - 2028 timeframe. Some of the prominent trends that the market is witnessing include, rising investment in customer success platform start-ups, growing adoption of loyalty programs across industry verticals, and increasing popularity of E-commerce.

Global Loyalty Management Market: Market Dynamics

In the current age, the success of a business is determined by the customer satisfaction. Hence, businesses need appropriate software solutions to monitor customer scores continuously. Customer satisfaction score (CSAT) score helps companies know whether the customers are satisfied with their products/services. Loyalty management solutions create profiles of customers based on their behavior and analyze the same to understand customer engagement, usage frequency, and subscription utilization. Based on this, the business providers create campaigns and strategies to target required customers for increasing customer engagement, customer retention, and customer satisfaction. It further helps in increasing revenue and economic value of the investment of firms. Therefore the rising importance of customer satisfaction is driving the growth of the market.

On the other hand, concerns regarding the safety of personal data are expected to hamper the growth of loyalty management market. In addition, increasing importance of customer insights to envisage the customer preferences will further boost for the market.

Impact of COVID-19 on Loyalty Management

The outbreak of the COVID-19 has a moderate impact on the growth of the global loyalty management market. The pandemic had a significant impact on some sectors while there are some other sectors which were hardly impacted. Banks and financial institutions have witnessed a decrease in number of customers and as a result, the deployment of loyalty management solutions is expected to decline in the next few months. The pandemic has severely impacted the airline operations across the globe and the adoption of loyalty management solutions is expected to significantly fall in this sector. The automotive operations were also declined considerably, which has affected the growth of the solutions in this vertical. Due to strict lockdown regulations, there is a surge in number of online media and entertainment users. This enables the OTT vendors to deliver better loyalty programs.

By Operator

Business to Customer (B2C) Segment Dominate the Market in 2020

Loyalty management solutions are increasingly being adopted by B2C companies, which are trying to make use of the benefits of customer experience management for their businesses. By collecting customer satisfaction information and maintaining customer experience data, these solutions can accumulate business-critical data to predict and influence potential customer behavior.

By Geography

North America Region is Leading in the Global Market Place

North America is expected to account for a considerable share of the loyalty management market during the forecast period. The developed economies in the region have adopted latest solutions for loyalty management, besides using advanced technologies such as machine learning and AI. Most customers in the United States prefer monetary benefits, such as price and value, while choosing a loyalty program. Product discounts and free shipping are the major drivers for choosing loyalty programs for specific retailers. This creates a high need for flexible loyalty management software that can roll out special deals to loyal customers during the festive seasons or special days.

List of the Key Players Profiled in the Market Include:

• Oracle
• Epsilon
• SAP SE
• Tibco Software
• Fivestars
• Loyalty Gator
• Bond Brand Loyalty
• Apptivo
• Apex Loyalty
• Kobie Marketing
• Maritz Motivation
• Breirley+Partners
• Loyalty Lion
• Capillary
• Kangaroo
• Aimia
• Comarch
• Lacek
• Annex Cloud
• ICF Next

List of the Regions/Countries Profiled in the Market Include:

North America
• US
• Canada
• Mexico
Europe
• Germany
• U.K
• Italy
• France
• Spain
• Rest of Europe
Asia Pacific
• China
• Japan
• India
• Australia
• New Zealand
• Rest of Asia Pacific
Middle East
• Saudi Arabia
• UAE
• Rest of Middle East
Latin America
• Argentina
• Brazil
• Rest of Latin America
Rest of the World (RoW)
• South Africa
• Others


1 Market Outline
1.1 Definition
1.2 Market Segmentation & Scope
1.3 Market Trends
1.4 Regulatory Factors
1.5 Application Analysis
1.6 End User Analysis
1.7 Strategic Benchmarking
1.8 Opportunity Analysis
2 Executive Summary
3 Research Methodology and Data Source
3.1 Methodology/Research Approach
3.1.1 Research Programs/Design
3.1.2 Market Size Estimation
3.2 Data Source and Assumptions
3.2.1 Purchased Database
3.2.2 Company Repository
3.2.3 Secondary Sources
3.2.4 Primary Research
3.2.5 List of Assumptions
4 Market Overview
4.1 Current Trends
4.1.1 Rising Investment in Customer Success Platform Start-Ups
4.1.2 Growing Adoption of Loyalty Programs Across Industry Verticals
4.1.3 Increasing Popularity of E-Commerce
4.1.4 Growth Opportunities/Investment Opportunities
4.2 Drivers
4.3 Constraints
4.4 Impact of COVID-19
5 Market Factor Analysis
5.1 Porters Five Forces
5.1.1 Bargaining power of suppliers
5.1.2 Bargaining power of buyers
5.1.3 Threat of substitutes
5.1.4 Threat of new entrants
5.1.5 Competitive rivalry
5.2 Value Chain Analysis/Supply Chain Analysis
6 Consumer behaviour analysis/Consumer Research
6.1 Consumer trends and preferences
6.2 Factors affecting buying decision
6.3 Consumer product adoption
6.4 Observation & Recommendations
7 Loyalty Management Market, By Organization Size
7.1 Small and Medium-Sized Enterprises
DATA TABLE Small and Medium-Sized Enterprises Market Forecast to 2028 (US$ MN)
7.2 Large Enterprises
DATA TABLE Large Enterprises Market Forecast to 2028 (US$ MN)
8 Loyalty Management Market, By Component
8.1 Software
DATA TABLE Software Market Forecast to 2028 (US$ MN)
8.2 Solutions
DATA TABLE Solutions Market Forecast to 2028 (US$ MN)
8.3 Services
DATA TABLE Services Market Forecast to 2028 (US$ MN)
8.3.1 Managed Services
DATA TABLE Managed Services Market Forecast to 2028 (US$ MN)
8.3.2 Professional Services
DATA TABLE Professional Services Market Forecast to 2028 (US$ MN)
8.3.2.1 Implementation
8.3.2.2 Support & Maintenance
8.3.2.3 Consulting
9 Loyalty Management Market, By Deployment Mode
9.1 On-Premises
DATA TABLE On-Premises Market Forecast to 2028 (US$ MN)
9.2 On-Demand
DATA TABLE On-Demand Market Forecast to 2028 (US$ MN)
9.3 Cloud
DATA TABLE Cloud Market Forecast to 2028 (US$ MN)
10 Loyalty Management Market, By Type
10.1 Customer Loyalty
DATA TABLE Customer Loyalty Market Forecast to 2028 (US$ MN)
10.2 Customer Retention
DATA TABLE Customer Retention Market Forecast to 2028 (US$ MN)
10.3 Employee Loyalty
DATA TABLE Employee Loyalty Market Forecast to 2028 (US$ MN)
10.4 Channel Loyalty
DATA TABLE Channel Loyalty Market Forecast to 2028 (US$ MN)
11 Loyalty Management Market, By Category
11.1 Extended
DATA TABLE Extended Market Forecast to 2028 (US$ MN)
11.2 Limited
DATA TABLE Limited Market Forecast to 2028 (US$ MN)
12 Loyalty Management Market, By Operator
12.1 Business to Customer (B2C)
DATA TABLE Business to Customer (B2C) Market Forecast to 2028 (US$ MN)
12.2 Business to Business (B2B)
DATA TABLE Business to Business (B2B) Market Forecast to 2028 (US$ MN)
12.3 Corporate
DATA TABLE Corporate Market Forecast to 2028 (US$ MN)
13 Loyalty Management Market, By Delivery Type
13.1 Managed Platform
DATA TABLE Managed Platform Market Forecast to 2028 (US$ MN)
13.2 Standalone Program
DATA TABLE Standalone Program Market Forecast to 2028 (US$ MN)
14 Loyalty Management Market, By Application
14.1 Mobile
DATA TABLE Mobile Market Forecast to 2028 (US$ MN)
14.2 Web
DATA TABLE Web Market Forecast to 2028 (US$ MN)
15 Loyalty Management Market, By End User
15.1 Banking, Financial Services and Insurance (BFSI)
DATA TABLE Banking, Financial Services and Insurance (BFSI) Market Forecast to 2028 (US$ MN)
15.2 Media and Entertainment
DATA TABLE Media and Entertainment Market Forecast to 2028 (US$ MN)
15.3 Automotive
DATA TABLE Automotive Market Forecast to 2028 (US$ MN)
15.4 Travel and Hospitality
DATA TABLE Travel and Hospitality Market Forecast to 2028 (US$ MN)
15.5 Manufacturing
DATA TABLE Manufacturing Market Forecast to 2028 (US$ MN)
15.6 Retail and Consumer Goods
DATA TABLE Retail and Consumer Goods Market Forecast to 2028 (US$ MN)
15.7 Aviation
DATA TABLE Aviation Market Forecast to 2028 (US$ MN)
15.8 Education
DATA TABLE Education Market Forecast to 2028 (US$ MN)
15.9 IT and Telecom
DATA TABLE IT and Telecom Market Forecast to 2028 (US$ MN)
15.10 Healthcare & Lifesciences
DATA TABLE Healthcare & Lifesciences Market Forecast to 2028 (US$ MN)
16 Loyalty Management Market, By Offering Capacity
16.1 Technology Platform Capabilities
DATA TABLE Technology Platform Capabilities Market Forecast to 2028 (US$ MN)
16.2 Loyalty Marketing
DATA TABLE Loyalty Marketing Market Forecast to 2028 (US$ MN)
16.3 Analytics and Measurement
DATA TABLE Analytics And Measurement Market Forecast to 2028 (US$ MN)
16.4 Service Delivery Capabilities
DATA TABLE Service Delivery Capabilities Market Forecast to 2028 (US$ MN)
16.5 Loyalty Strategy Design
DATA TABLE Loyalty Strategy Design Market Forecast to 2028 (US$ MN)
17 Loyalty Management Market, By Geography
17.1 North America
DATA TABLE North America Market Forecast by Countries to 2028 (US$ MN)
17.1.1 US
17.1.2 Canada
17.1.3 Mexico
17.2 Europe
DATA TABLE Europe Market Forecast by Countries to 2028 (US$ MN)
17.2.1 Germany
17.2.2 U.K
17.2.3 Italy
17.2.4 France
17.2.5 Spain
17.2.6 Rest of Europe
17.3 Asia Pacific
DATA TABLE Asia Pacific Market Forecast by Countries to 2028 (US$ MN)
17.3.1 China
17.3.2 Japan
17.3.3 India
17.3.4 Australia
17.3.5 New Zealand
17.3.6 Rest of Asia Pacific
17.4 Middle East
DATA TABLE Middle East Market Forecast by Countries to 2028 (US$ MN)
17.4.1 Saudi Arabia
17.4.2 UAE
17.4.3 Rest of Middle East
17.5 Latin America
DATA TABLE Latin America Market Forecast by Countries to 2028 (US$ MN)
17.5.1 Argentina
17.5.2 Brazil
17.5.3 Rest of Latin America
17.6 Rest of the World (RoW)
DATA TABLE Rest of the World (RoW) Market Forecast by Countries to 2028 (US$ MN)
17.6.1 South Africa
17.6.2 Others
18 Key Player Activities
18.1 Acquisitions & Mergers
18.1 Agreements, Partnerships, Collaborations and Joint Ventures
18.1 Product Launch & Expansions
18.1 Other Activities
19 Leading Companies
19.1 Oracle
19.2 Epsilon
19.3 SAP SE
19.4 Tibco Software
19.5 Fivestars
19.6 Loyalty Gator
19.7 Bond Brand Loyalty
19.8 Apptivo
19.9 Apex Loyalty
19.10 Kobie Marketing
19.11 Maritz Motivation
19.12 Breirley+Partners
19.13 Loyalty Lion
19.14 Capillary
19.15 Kangaroo
19.16 Aimia
19.17 Comarch
19.18 Lacek
19.19 Annex Cloud
19.20 ICF Next
List of Tables
Table 1 Global Loyalty Management Market By Region, Market Forecast (2018-2028) (US $MN)
Table 2 Global Loyalty Management Market By Organization Size, Market Forecast (2018-2028) (US $MN)
Table 3 Global Loyalty Management Market By Small and Medium-Sized Enterprises, Market Forecast (2018-2028) (US $MN)
Table 4 Global Loyalty Management Market By Large Enterprises, Market Forecast (2018-2028) (US $MN)
Table 5 Global Loyalty Management Market By Component, Market Forecast (2018-2028) (US $MN)
Table 6 Global Loyalty Management Market By Software, Market Forecast (2018-2028) (US $MN)
Table 7 Global Loyalty Management Market By Solutions, Market Forecast (2018-2028) (US $MN)
Table 8 Global Loyalty Management Market By Services, Market Forecast (2018-2028) (US $MN)
Table 9 Global Loyalty Management Market By Managed Services, Market Forecast (2018-2028) (US $MN)
Table 10 Global Loyalty Management Market By Professional Services, Market Forecast (2018-2028) (US $MN)
Table 11 Global Loyalty Management Market By Deployment Mode, Market Forecast (2018-2028) (US $MN)
Table 12 Global Loyalty Management Market By On-Premises, Market Forecast (2018-2028) (US $MN)
Table 13 Global Loyalty Management Market By On-Demand, Market Forecast (2018-2028) (US $MN)
Table 14 Global Loyalty Management Market By Cloud, Market Forecast (2018-2028) (US $MN)
Table 15 Global Loyalty Management Market By Type, Market Forecast (2018-2028) (US $MN)
Table 16 Global Loyalty Management Market By Customer Loyalty, Market Forecast (2018-2028) (US $MN)
Table 17 Global Loyalty Management Market By Customer Retention, Market Forecast (2018-2028) (US $MN)
Table 18 Global Loyalty Management Market By Employee Loyalty, Market Forecast (2018-2028) (US $MN)
Table 19 Global Loyalty Management Market By Channel Loyalty, Market Forecast (2018-2028) (US $MN)
Table 20 Global Loyalty Management Market By Category, Market Forecast (2018-2028) (US $MN)
Table 21 Global Loyalty Management Market By Extended, Market Forecast (2018-2028) (US $MN)
Table 22 Global Loyalty Management Market By Limited, Market Forecast (2018-2028) (US $MN)
Table 23 Global Loyalty Management Market By Operator, Market Forecast (2018-2028) (US $MN)
Table 24 Global Loyalty Management Market By Business to Customer (B2C), Market Forecast (2018-2028) (US $MN)
Table 25 Global Loyalty Management Market By Business to Business (B2B), Market Forecast (2018-2028) (US $MN)
Table 26 Global Loyalty Management Market By Corporate, Market Forecast (2018-2028) (US $MN)
Table 27 Global Loyalty Management Market By Delivery Type, Market Forecast (2018-2028) (US $MN)
Table 28 Global Loyalty Management Market By Managed Platform, Market Forecast (2018-2028) (US $MN)
Table 29 Global Loyalty Management Market By Standalone Program, Market Forecast (2018-2028) (US $MN)
Table 30 Global Loyalty Management Market By Application, Market Forecast (2018-2028) (US $MN)
Table 31 Global Loyalty Management Market By Mobile, Market Forecast (2018-2028) (US $MN)
Table 32 Global Loyalty Management Market By Web, Market Forecast (2018-2028) (US $MN)
Table 33 Global Loyalty Management Market By End User, Market Forecast (2018-2028) (US $MN)
Table 34 Global Loyalty Management Market By Banking, Financial Services and Insurance (BFSI), Market Forecast (2018-2028) (US $MN)
Table 35 Global Loyalty Management Market By Media and Entertainment, Market Forecast (2018-2028) (US $MN)
Table 36 Global Loyalty Management Market By Automotive, Market Forecast (2018-2028) (US $MN)
Table 37 Global Loyalty Management Market By Travel and Hospitality, Market Forecast (2018-2028) (US $MN)
Table 38 Global Loyalty Management Market By Manufacturing, Market Forecast (2018-2028) (US $MN)
Table 39 Global Loyalty Management Market By Retail and Consumer Goods, Market Forecast (2018-2028) (US $MN)
Table 40 Global Loyalty Management Market By Aviation, Market Forecast (2018-2028) (US $MN)
Table 41 Global Loyalty Management Market By Education, Market Forecast (2018-2028) (US $MN)
Table 42 Global Loyalty Management Market By IT and Telecom, Market Forecast (2018-2028) (US $MN)
Table 43 Global Loyalty Management Market By Healthcare & Lifesciences, Market Forecast (2018-2028) (US $MN)
Table 44 Global Loyalty Management Market By Offering Capacity, Market Forecast (2018-2028) (US $MN)
Table 45 Global Loyalty Management Market By Technology Platform Capabilities, Market Forecast (2018-2028) (US $MN)
Table 46 Global Loyalty Management Market By Loyalty Marketing, Market Forecast (2018-2028) (US $MN)
Table 47 Global Loyalty Management Market By Analytics and Measurement, Market Forecast (2018-2028) (US $MN)
Table 48 Global Loyalty Management Market By Service Delivery Capabilities, Market Forecast (2018-2028) (US $MN)
Table 49 Global Loyalty Management Market By Loyalty Strategy Design, Market Forecast (2018-2028) (US $MN)
NOTE: Tables for North America, Europe, Asia Pacific, Middle East, Latin America and Rest of the World are represented in the same manner above.

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