Shower Market Report - UK 2017-2021 Analysis
The 16th edition of the 'Shower Market Report - UK 2017-2021 Analysis' represents an informed, up-to-date and detailed review of the market, analysing current trends by product sector and includes estimates on total shower equipment sales, comment on market prospects and implications for manufacturers and the industry as a whole. Written by marketing professionals with experience of the plumbing products industry, this report provides both manufacturers and suppliers with a detailed and comprehensive review of this fast-changing market.
Key report areas include:
SHOWER CONTROLS - mixer, electric, digital, power, bath/shower mixer, shower column/poles etc.
ENCLOSURES, TRAYS AND SCREENS - traditional, walk-in, wetroom panels, bath/shower screens, low-level trays etc.
ACCESSORIES - shower-related, enclosure-related, shower extras including shower seats, grab rails etc.
Analysis of market performance for 2017 and forecasts for 2018 to 2021.
Key areas of insight include:
Product development has focused on quality and design with a trend towards higher value products and contemporary styles. There are greater levels of replacement purchases leading to product upgrade and added value opportunities.
Demand for digital showers has shown good growth as the use of 'smart' technology in UK homes becomes more prevalent. Plumbing installers are also more familiar with digital showers and the installation benefits they can offer.
The increasing use of the internet and growth of e-retailing. Consumers are now active participants in the shower decision process and online price comparison is quick and easy, affording the consumer greater scope and choice. Manufacturers have adjusted their distribution policies to adapt to this change.
Demand for inclusive showering solutions is growing as the UK population ages and the number of multi-generational families increase. How the changing demographic profile will impact on future product developments and market demand.
Market Overview & Product Trends
Overall market size by value, rates of change, key trends and factors of influence, estimates of market size in 2017, forecasts through to 2021.
Household penetration of showers - total number of UK homes with at least one shower, percentage with over-bath or separate shower facility; homes with 2+ bathrooms etc.
Demographic trends - ageing population, growth of multi-generational families etc.
Mix by type of installation - new build, replacement, additional/new showering facilities.
New build trends and influences - housebuilding starts and completions, installations in new build homes, trends and market prospects, government policies and regulatory influences.
RMI trends and influences - replacement sector trends and influences, retro-fit products, environmental influences etc.; additional/new installations - trends and influences.
Commercial trends - level of new work and RMI output for single-point showers in non-residential construction sectors - hotels & guesthouses, care homes & nursing homes, health & fitness clubs/gyms.
Other influences - including care in the community, increase in the Disabled Facilities Grant programme provision, 'Lifetime Homes' standard, simplified housing standards, growth of properties for private rent.
Overall product mix - shower controls; enclosures, screens and trays; shower accessories by value and share.
Shower controls - product mix by sector; electric, mixer, digital, power, bath/shower mixer, shower pumps, shower columns/poles. Key design trends, developments, influences etc.
Enclosures, screens and trays - developments in enclosures, wetroom panels, shower cabins, bath / shower screens and trays. Product mix, sales trends and growth sectors.
Shower accessories - shower-related accessories, enclosure-related accessories, extras including shower seats and grab rails etc. Design trends and future influences.
Supply & Distribution
Market shares of leading shower product manufacturers - by product sector.
Review and analysis of leading suppliers, including company profile, turnover, key product areas etc.
Summary of other specialist suppliers - by product sector.
Distribution structure - direct sales, merchants/distributors, other chains of supply.
Analysis of key channels and suppliers including: Merchants/distributors - key players, brands supplied etc. Other channels - bathroom specialists, home improvement multiples, other retailers etc. Growth of specialist online retailers.
Forecast of market development - short and medium-term prospects up to 2021.
Positive and negative factors affecting the market - performance of UK economy, housebuilding, non-domestic construction, consumer confidence & spending, lifestyle and design trends etc.
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