AMA Research have published the 2nd edition of the 'Replacement Kitchen Doors Market Report – UK 2015-2019 Analysis'. This report incorporates original input and primary research, and represents both an up-to-date and comprehensive review of the replacement kitchen doors and drawers market in the UK.
Key issues covered:
Market overview - background and size by value of the overall kitchen furniture market.
Replacement Kitchen Doors market size - market development, size by value and by volume 2010-2014, forecasts to 2019.
Products and product mix - material usage, share by material, design and material trends, types of unit etc.
Supply chain review - supply structure, market shares, supplier profiles, distribution channels and shares.
Installation - types of installers (DIY, independent fitter etc.) share mix estimate.
Key areas of insight include:
Estimates for 2013/14 and forecasts for 2015 through to 2019.
Many of the suppliers entering the market in the last few years have focused on the E-commerce sector, although no significant suppliers from the fitted sector have targeted the replacement sector.
Shift away from DIY and towards professional installation, with most major suppliers now offering and promoting this service.
Improvements in materials and designs – review of mix of materials used in replacement door market, wider choice of doors and drawer fronts etc – all reflecting developments in the fitted furniture sector.
Greater consumer awareness of products and fashion trends within the industry, with suppliers offering doors in a wide variety of styles and finishes.
Growth of Internet - increasingly used to research available products, as well as purchasing and installation options.
Lower cost materials are more prominent in the replacement doors sector, particularly the prevalence of MDF/foil wrap units.
Some of the companies included:
B & Q, BA Kitchen Components, Burbidge & Son, Directkitchendoors.co.uk, Doors 2 Size, Dream Doors, Hotdoors.co.uk, IKEA, JNB Interiors, Just Doors, Kitchen Door Centre, Kitchen Door Workshop, Kitchen Magic, Kitchen Warehouse UK, Landau Holdings, Marpatt, Re-Nu Kitchens, Stockpile, The Kitchen Restoration Company, Trade Mouldings, Wickes.
Key areas covered in the report include:
THE REPLACEMENT KITCHEN DOORS MARKET
Total Kitchen Furniture Market - market background and size by value.
Replacement Kitchen Doors Market - market development, analysis of market size by value 2010-2014. Forecasts of market sizes to 2019.
Analysis of Replacement Kitchen Doors Market by volume 2010-2014, with forecasts to 2019 and comparison with door volumes in fitted furniture sector – market shares.
Factors influencing Market Development – DIY/Professional installation, house moving, economic climate and house price inflation, RMI, consumer confidence, growing influence of design/style changes, population mix changes, increases in the number of second/third time buyers, etc.
Fitted Kitchen Furniture Ownership - changes in ownership levels in 2014, factors influencing current and future ownership levels and effect on the replacement door and drawer front sector.
PRODUCTS AND PRODUCT MIX
Material Usage – share estimate by material – MDF/Foil Wrap, Solid Timber, MFC/Laminate, Veneer/Veneer Panel, Hand Painted, etc – shares by new and replacement kitchen door market, 2014 volumes
Trends in Design/Materials in Replacement Kitchen Doors – High proportion of modern and contemporary designs, greater consumer awareness; emphasis on quality and features, trends in colours and finishes, long term trends in styles and designs, etc.
Trends in Product Mix - share mix by type of unit – double, single, integrated - and comparison with the fitted sector.
Installation - share mix estimate by DIY, Independent Fitter, Resign/Installation ‘Package’ –recent trends, shift to more professional installation, market drivers, future prospects etc.
DISTRIBUTION AND SUPPLY CHAIN
Analysis of Supply Structure - supplier market shares, market position etc, recent developments in supplier shares.
Profiles of Leading Suppliers - furniture, worktops, sinks suppliers, market position, analysis of activities, financial information etc.
Distribution Channel Shares - analysis of shares by value – Internet/Mail Order, Kitchen specialists, Manufacturers/Installers etc - trends/developments in shares, growth/declining sectors.
Role of Distributors - importance of distributors in replacement kitchen doors and drawer front market.
Aside from a dip in performance in 2011, the market for replacement kitchen doors has shown solid growth since 2008, with average growth on an annual basis around 4-5%. This is significantly higher than for the kitchen market as a whole, mainly the result of consumer confidence being eroded as a result of the decline in the UK economy, encouraging consumers to look for cheaper alternatives. While the replacement door market has benefited from the cutback in consumer expenditure, it has perhaps not been to the extent suppliers had hoped for, and the market remains small compared with the kitchen market.
Key issues that have influenced the UK domestic kitchen furniture market in recent years include a blurring of distinction between the kitchen and dining room, with less formality in the home and a move towards open plan living, and an emphasis on aesthetics and stylish designs, with a move towards curved lines, rather than the traditional straight line concept. An increasing number of manufacturers are offering units to suit the needs of elderly or infirm customers and this trend is likely to continue as the proportion of the UK population in older age groups increases.
The kitchen furniture market is at the mature stage of its product lifecycle, with replacement sales currently accounting for more than three quarters of sales. Consumer awareness is high and purchasing decisions tend to be based on design, colour and materials. Features such as soft-closing drawers or handle-less doors, sophisticated lighting and additional electrical appliances in the kitchen environment, such as televisions and coffee machines, are increasing in popularity.
The total market for replacement kitchen doors is expected to show significant, but reducing growth in the period to 2019. In the short term margins are likely to be squeezed further by the increasing cost of raw materials, although increasing use of E-commerce has enabled door manufacturers to absorb some of these cost increases generally. The rate of growth in the replacement market is expected to decline as the economy improves, assuming no major changes in the market structure, such as a major company in the fitted kitchen furniture sector entering the replacement sector. This seems unlikely at the moment, with the mainstream market expected to show steady growth in the future. The sale of kitchens with installation included is also likely to continue to increase.
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