Market Research Logo

Internet Garden Market Report – UK 2016-2020 Analysis

The 4th edition of the 'Internet Garden Market Report – UK 2016-2020 Analysis' comprises a detailed study of the developing online distribution market for garden products and analyses current trends by product sector. It reviews recent market trends and forecasts over the next few years for both specialist garden e-tailers and non-specialists in this market. This unique market research report answers the need for both quantative and qualitative anaysis of the internet gardening market and represents an invaluable guide to both online retailers and garden product suppliers.

Key sections covered:

Detailed assessment of the market – analysis of market structure and developments.
Mix of specialist garden e-tailers and non-specialist suppliers in the internet garden products market.
Internet distribution market – analysis by product group.
Market size, supplier mix and market trends.
Product sector analysis – horticulture, garden buildings, garden leisure, garden equipment, garden chemicals and garden sundries.

Key areas of insight include:

Overview of garden products market – size and forecasts to 2020.
Review of internet garden products market – market value estimates 2011-2016, market segmentation, online product mix estimates, forecasts to 2020.
Continuingly evolving competitive market.
Review of key internet suppliers – profiles of the main garden products e-tailers and non-specialists.
Market forecasts – growth prospects in 2016-2020, key sectors, opportunities.

Some of the companies included:

Amazon, Argos, Calgary Just Companies,, Dobbies Garden Centres, Garden Bargains, Garden Centre Online, Garden Direct, Garden Products Online, Garden Supply Direct, Garden4less, Gardening Express, Gerrico, Greenfingers Trading, Growhouse, Hall’s Garden Supplies, Jersey Choice, Keengardener, Kybotech, Lighting for Gardens, MBL Group, Meika, Moneta UK, MowDirect, Notcutts, Oxfordshire Garden Furniture, J Parker Dutch Bulbs (Wholesale), Pepe Garden Furniture, Simply Paving, Summer Garden and Leisure Building, Sutton Seeds, Taylored Investments, Taylors Garden Buildings, Tesco, The Garden Centre Group, The Garden Superstore, The Internet Gardener, Thompson & Morgan, Water Garden, Wyevale Garden Centres.

Key areas covered in the report include:


Overall garden products market – size, structure and forecasts 2010-2020, relative market performance, key drivers, distribution channel mix shares, role of internet etc.
Overall internet garden products market – size by value 2010-2020, annual rates of change, current trends, future prospects, comparisons of internet sector and total market 2010-2020.
Definition of ‘online’ channels – specialist garden e-tailers, non-specialists with online operations (DIY Outlets, Argos / Mail Order, Screwfix etc.) channel shares, trends.
Future prospects – forecasts up to 2020, key drivers, changes in supply structure.


Overall product mix of internet channel – share by value by product group within internet channel.Review of product groups – horticulture, garden buildings, garden leisure, garden equipment, garden chemicals and garden sundries (garden decoration, fencing, trellis & garden structures, decking, water & transfer products and propagation & netting).

Product groups – definition, market size and review of recent trends and factors affecting each sector.
Internet distribution mix for each product group – specialist garden e-tailers and non-specialists, relative shares, differences between sectors, trends etc.


Overview of internet garden products sector – fragmented structure, role of internet within overall garden products distribution.
Market shares – mix between specialist garden product e-tailers and non-specialists, blurring of definitions, changing trends, new market entrants, product mix estimates etc.
Market positioning of internet retailers – specialists / non-specialists, areas of differentiation, major variations between product sectors.
Market size and forecasts 2011-2020 with key market drivers, influences and future prospects.
Product mix by value – key trends and factors influencing changes to product mix, LV circuit protection devices, isolating switches, distribution boards & switchgear.
Key trends and underlying drivers by product groups indicated above.


Internet trends – including e-retail market, penetration of internet, broadband and mobile devices, typical purchaser profile by age and gender, trends in online household goods purchases, online retail strategies.
Buying trends – including online research and user expectations, growth in social networking, influence of customer reviews & blogs and online advertising.
Pricing & distribution – online price comparison tools, price matching facilities, availability of apps, discounts and vouchers, comment on payment methods, product delivery options etc.
Marketing & customer support – word of mouth promotion, effectiveness of online advertising, social networking, impact of customer reviews, live help facility, email facility, videos, FAQs.

    • Background
    • Sources of Information
    • Summary
    • Future Prospects
    • GDP
      • Table GDP Data - 2013-2016 - Key Constituent Elements
    • Inflation & Interest Rates
    • Unemployment
    • Household Consumption
    • Housing & Construction
    • Sterling
      • Table Exchange Rate Fluctuations 2012-2018 - Sterling to The Dollar, And The Euro, Spot Rates
    • Population Profile
    • Conclusions
    • Definition
      • Product Areas
    • Market Overview
      • Overall Garden Products Market Size
        • Table UK Domestic Garden Products Market and Forecasts 2010-2020 - By Value (£m RSP)
      • Overall Garden Products Market Structure
      • Garden Products Distribution Channel Mix
      • Internet Distribution Channel Structure
      • Market Size and Forecasts of Internet Garden Market
        • Table UK Internet Garden Market and Forecasts 2010 to 2020 - by Value (£m RSP)
      • Distribution Mix of Total Internet Garden Products Market
        • Table Distribution Mix in Total Internet Garden Market (Specialist E-tailers & Non Specialists) 2016 - % by Value
    • Internet Market Trends and Influences
      • E-commerce Market
        • Table UK B2C Ecommerce Market 2011to 2017 - by Value (£bn) and % of Total Retail Sales
      • Internet Access
      • Online Research
      • Purchaser Profile
      • Social Networking, User Reviews and Blogs
      • Online Shopping Trends
        • Table Online Retailer Strategies 2016
      • Digital Advertising
    • Overall Product Mix
    • Product Trends
      • Horticulture
        • Table Channels of Distribution for Domestic Horticultural Products 2015-16
      • Garden Buildings
      • Garden Leisure
      • Garden Equipment
      • Garden Chemicals
      • Garden Sundries
    • Market Influences
      • The Housing Market
      • Mix of Housebuilding Completions
      • Consumer Characteristics
      • Weather
    • Overview
    • Overview of Specialist Garden E-tailers
      • Market Shares
        • Table Specialist E-tailer Garden Products Market Share
      • Key Suppliers - Specialist Garden E-tailers
    • Non-Specialists
      • Non-specialist Channel Shares
        • Table Non-Specialists Internet Garden Products Market Retail Share Analysis (DIY Multiples, Mail Order/Catalogue, Others) 2015-16 - %
      • Key Suppliers

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report