AMA Research have published the 12th edition of the report 'Garden Products Distribution Market Report – UK 2015-2019 Analysis'. Incorporating original input and primary research, the report represents an informed and up-to-date and detailed review of this market. It includes a review of recent market trends and forecasts over the next few years.
Key areas covered:
The UK domestic garden products distribution market has experienced an estimated increase of 8% in 2014 compared to the previous year. Key product sectors in the market are horticulture, garden sundries, garden buildings, garden equipment, garden leisure and garden chemicals. Varying sectors of the garden products distribution market perform differently, e.g. horticulture benefiting from the boom in GYO (to 2010/11 in particular), conservatories returning to growth in 2011, fencing sector performing particularly well in 2014 due to the winter storms and garden leisure benefiting from homeowners increasing use of the garden as an extra room.
Annual growth rates in the sector are influenced by prevailing weather conditions and market performance fluctuations reflect this variability. Also impacting on market performance are the UK economy and consumer confidence & spending, although the sector has tended to cope well with economic downturns, not suffering as badly as some other consumer markets. The market benefits from underlying trends for outdoor living, environmental & nutritional concerns, and an ageing population that are generally more interested in gardening. The number of apartments and smaller size of UK gardens in new properties negatively impacts on the market in the longer term as they require fewer garden products - a trend that is forecast to continue.
Distribution of garden products is complex and fragmented, consisting of a very wide range of products distributed through a range of channels. Garden centres are a key channel for horticulture, while DIY multiples are a key outlet for garden equipment & leisure products, and direct for garden buildings. In terms of product distribution, it is expected that DIY multiples and garden centres will remain the key distribution channels. It is forecast that the Internet and mobile technology as a means of researching and buying products will continue to grow.
Market forecasts are for steady underlying growth to 2019, benefiting from pent up demand in many product areas and a stronger performance in the housebuilding sector in the next couple of years - as well as housemoving levels – though the weather will always impact on the market in any given year. Given the high maturity of most product sectors of the market, underlying growth rates are forecast to be more modest in the medium and long term with underlying annual growth rates of 2-4% to 2019. Although as mentioned previously, development of some niche, less mature products, such as garden rooms and artificial grass, are expected to benefit the market as these will experience slightly higher levels of growth before reaching maturity.
Amazon, Argos, Asda, B&Q, Barton Grange Garden Centres, Bents Garden Centre, Blue Diamond UK, crocus.co.uk, Dobbies Garden Centres, Freeman Grattan Holdings, Frosts Garden Centre, Garden4Less, Greenfingers Trading, Haskins Garden Centres, Hillier Garden Centres, Hillview Group, Homebase, J D Williams & Company, J Parker Dutch Bulbs, Jersey Choice, Klondyke Garden Centres, Kybotech, Lead the Good Life, Lifestyle Media Group, Longacres Garden Centre, Meika, Next plc, Notcutts, Otter Nurseries, Park Garden Centre, Polhill Garden Centre, Sainsbury’s, Scotsdales Nursery and Garden Centre, Screwfix, Shop Direct Limit, Squire’s Garden Centres, Tesco, Van Hage, Waitrose, Webbs Garden Centres, Wickes, WM Morrisons Supermarkets, Woodcote Green Garden Centre, Woodthorpe Hall Garden Centres, Wyevale Garden Centres.
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