Home > Back to Publisher > Report Information

Turkey B2C E-Commerce Report 2011

yStats.com GmbH & Co. KG
November 18, 2011
44 Pages - SKU: YST6682872

Abstract Table of Contents Search inside this report Related Reports

Countries covered: Turkey

Growth Potential in Turkish B2C E-Commerce

Hamburg-based market research firm yStats.com gives a detailed overview of B2C E-Commerce in Turkey in its latest "Turkey B2C E-Commerce Report 2011." The analysis includes figures about internet use, online purchases and revenues along with competitors, products offered and trends.

In 2010, approximately 40 % of the Turkish population used the internet. When it comes to broadband access per 100 inhabitants, Turkey still lags far behind Germany and the USA. Furthermore, only 1 % of all Turks accessed the internet via mobile phones in 2010, which is by far below the EU average. There is much more potential for growth in the B2C E-Commerce market in Turkey.

Fashion and consumer electronics are popular categories for online shopping in Turkey

In Turkey the internet is mostly used to read news online or to download newspaper and magazine articles. Almost half of the Turkish population used the internet to search for "product and service related information." Consequently, almost 20 % of all internet users have purchased products and services for personal use online in 2011. B2C E-Commerce revenue accounted for more than 5 % of the total retail revenue in 2010. According to the "Turkey B2C E-Commerce Report 2011" by yStats.com the most popular product categories for online purchases are "fashion, sporting goods", "consumer electronics", "home appliances" and "books, magazines, newspapers." The leading Turkish E-Commerce competitor in 2011 gauged by unique visitor numbers was Sahibinden.com, followed by auction platform Gittigidiyor.com and generalist Hepsiburada.com.

1. Management Summary
2. Trends: Internet and B2C E-Commerce Trends in Turkey, 2011; Top 10 Web Sites in Turkey by Total Minutes (million), August 2011; Problems and Challenges associated with B2C E-Commerce in Turkey, in %, 2010; Internet Activities of Individuals in Turkey, in %, January-March 2011; Group Shopping Trends in Turkey, 2011; Mobile Internet Access Penetration in Europe, by Country, in %, 2010
3. Sales: E-Commerce Sales in Turkey, in TRY billion, 2006-2010; Monthly E-Commerce Sales with Credit/Debit Cards in Turkey, in TRY million, 2010; Monthly E-Commerce Sales with Credit/Debit Cards in Turkey, in TRY million, Q1-Q3 2011; Monthly E-Commerce Transactions with Credit/Debit Cards in Turkey, 2010; Monthly E-Commerce Transactions with Credit/Debit Cards in Turkey, Q1-Q3 2011
4.Shares: E-Commerce Share of Total Retail Sales in Turkey, in %, 2006-2010
5. Products: B2C E-Commerce Product Categories, by Purchases of Online Shoppers, in %, April 2010-March 2011
6. Users / Shoppers: Total Internet Users by Country, incl. Turkey; Europe, Age 15+, Home & Work Locations, August 2011; Internet Users (millions) and its Percentage of Country Population, 2005-2010; Number of Internet Users in Turkey, in millions, 2010-2014f; Internet Penetration among Households in Turkey, in %, 2007-2010; Type of Internet Connection used in Turkey, in % of Households with Internet Access, April 2010-March 2011; Internet Users by Age Group and Gender in Turkey, in %, 2010; Total Broadband Subscribers in Turkey, compared to Germany, USA and the OECD Average, 2006-2010; Broadband Subscribers per 100 Inhabitants in Turkey, compared to Germany, USA and the OECD Average, 2006-2010; Broadband Subscribers in Turkey, by Access Technology, compared to the OECD Average in %, 2010; Online Shoppers in Turkey, in % of Internet Users, 2008-2011
7. Players: Leading B2C E-Commerce Players in Turkey; by Unique Visitors and Audience Reach, September 2011; Facts about Sahibinden.com; Facts about Gittigidiyor.com; Facts about Hepsiburada.com; Facts about Araba.com; Facts about Trendyol.com; Facts about Arabam.com; Facts about Markafoni.com; Facts about Limango.com.tr

More Turkey B2C Reports

Turkey B2C E-Commerce Report 2010 by yStats.com GmbH & Co. KG
1.) Key Findings Internet users in Turkey were among the most engaged users in Europe, representing the 7th largest online audience. The number ...

Turkey Express Market Overview by Datamonitor
Introduction This report provides an analysis of the Express market as well an overview of key logistics market data in Turkey. Scope Provides an overview of the Turkish ...

See all reports like this >>

More Turkey Reports

D&B Country RiskLine Report: Turkey by Dun & Bradstreet Inc.
This D&B Country RiskLine Report will help you analyze the risks, opportunities and likely payment delays when doing business in this country. It includes ...

Country Report Turkey February 2011 by Economist Intelligence Unit
Country Reports analyse political and economic trends in featured countries. They show you exactly how national, regional and global events will affect your business in ...

D&B Country Report: Turkey by Dun & Bradstreet Inc.
D&B Country Report. Comprehensive information for evaluating risks and opportunities when trading or investing in this country. Providing critical information and analysis on ...

Turkey This Week by Intellinews
Weekly report on the most significant economic, business, financial markets and political issues and events propelling the Turkey's ...

Country Report Turkey January 2011 by Economist Intelligence Unit
Country Reports analyse political and economic trends in featured countries. They show you exactly how national, regional and global events will affect your business in ...

See all reports like this >>

Turkey B2C E-Commerce Report 2011

Share this report

Other tasks

Research Assistance

Related Markets

B2C Reports

Free Alert Me service