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Switzerland B2C E-Commerce Report 2011

yStats.com GmbH & Co. KG
August 8, 2011
48 Pages - SKU: YST6484207

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Countries covered: Switzerland

Swiss B2C E-Commerce continues rapid growth

In its most recent “Switzerland B2C E-Commerce Report 2011” Hamburg-based market research firm yStats.com presents a detailed analysis of recent data on trends, revenue and market share figures, customers and competitors of the Swiss B2C E-Commerce market.

In 2010, the Swiss online market increased its overall revenue. As clearly shown in the yStats.com report, the main reason for this growth is the increased average online spending of Swiss consumers. In 2010, 55 % of all Swiss users accessed the internet for buying or ordering online. It is particularly noteworthy that 50 % of all users wanted to use e-banking services, while only 16 % played or downloaded computer games online.

Growing number of internet users and shoppers
B2C E-Commerce revenue generated in Switzerland grew by more than 50 % in 2010 compared to 2009. In 2010, half of all Swiss online shoppers planned to purchase books - followed by the categories plane tickets and clothing. According to the “Switzerland B2C E-Commerce Report 2011” by yStats.com, the number of internet users in Switzerland reached more than 5 million in 2010, equalling approximately 80 % of the total population. Correspondingly, almost 50 % of all Swiss purchased online - an impressive growth compared to 37 % in 2008.

Group shopping sites gaining in popularity in Switzerland too
The yStats.com report provides interesting information about retailers dominating this market: generalist Amazon was the number one B2C E-Commerce business in Switzerland in June 2010 evaluated based on the number of unique visitors - followed by fashion retailer La Redoute, online media retail company Weltbild, consumer electronics online store Brack and online bookshop Exlibris. In the segment of group shopping sites in June 2011 DeinDeal had the most unique visitors in Switzerland, while Groupon and DailyDeal were ranked second and third, respectively.

1. Management Summary
2. Trends: B2C E-Commerce Trends in Switzerland, 2010; incl. Growth of Sales by Category, in %, 2010; Online Shopper Trends in Switzerland, December 2010; Preferred Types of Online Shops in Switzerland, Austria and Germany, in % by Country, March 2010; Sources on which Swiss Shoppers refer before making a Purchase, in %, March 2010; Offered Payment Options in Swiss Online Shops, in %, September 2010; Delivery Surcharges of Swiss Online Shops, by Product Category, in %, July 2010; Activities of Swiss Internet Users, in %, March-May 2010; Payment Methods in Swiss Distance Selling, including B2C E-Commerce, in %, 2010; Mobile Internet Usage Trends in Switzerland, September 2010
3. Sales: Development of B2C E-Commerce, Distance and Retail (2006-2010) Sales in Switzerland, in CHF billion, 2009-2010
4. Shares: B2C E-Commerce Share on total Retail and Distance Sales in Switzerland, in %, 2009-2010
5. Products: Types of Goods and Services planned to buy in Switzerland, in %, April-September 2010; Share of Consumers who prefer to buy online in Switzerland, by Category, in %, 2010
6. Users / Shoppers: Development of Internet Users and Penetration in Switzerland, in million and %, 2000-2010; Regular Use of the Internet by Age Groups in Switzerland, in %, April-September 2010; Internet Users in Switzerland, in % of Population, by Gender and by monthly Income, April-September 2010; Share of Internet Shoppers on the total Population, in %, 2008 & 2010; Internet Shoppers in Switzerland by Age Groups, in % of Internet Users, 2010; Total Broadband Subscribers in Switzerland, compared to Germany, USA and the OECD, 2006-2010; Broadband Subscribers per 100 Inhabitants in Switzerland, compared to Germany, USA and the OECD Average, 2006-2010; Broadband Subscribers in Switzerland, by Access Technology compared to the OECD Average in %, 2010
7. Players: Leading B2C E-Commerce Players in Switzerland; by Unique Visitors (Users) and Audience Reach, June 2011; Leading B2C E-Commerce Players for different Categories in Switzerland, by Unique Visitors (Users), in thousands, June 2011; 15 Swiss Online Shops, ranked by Points of Quality, January-April 2010; Leading Group Shopping Sites in Switzerland, by Unique Visitors (millions) and Audience Reach (%), June 2011; Facts about Media Goods Online Shop Weltbild.ch; Facts about Online Supermarket LeShop.ch, 2011; incl. Sales of LeShop.ch, in CHF million, 2006-2010 & H1 2011; Facts about Online Bookstore Exlibris.ch; Facts about Group Shopping Site DeinDeal.ch; incl. Sales, in CHF million, 2010-2011f; Facts about Group Shopping Site DailyDeal.ch; Facts about Group Shopping Site Groupon.ch; Facts about Private Shopping Site Eboutic.ch; Facts about Private Shopping Site Fashionfriends.ch; Facts about Online Market Place Ricardo.ch

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