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Poland B2C E-Commerce Report 2011

yStats.com GmbH & Co. KG
September 26, 2011
52 Pages - SKU: YST6576792

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Countries covered: Poland

Excellent Results for Polish B2C E-Commerce

In its latest “Poland B2C E-Commerce Report 2011” Hamburg-based market research firm yStats.com presents comprehensive data on trends, revenue figures, market shares and competitors regarding B2C E-Commerce as well as internet users and online shoppers in Poland.

In 2010, as many as 24 million people used the internet in Poland, which is more than half of the entire population. In line with this trend, Polish B2C E-Commerce has recorded double digit growth for years, which can be mostly attributed to auction websites such as Allegro.pl.

High market penetration in Poland
With its high market penetration, Poland is ahead of other Eastern European countries such as Slovenia and Czech Republic. Furthermore, in its “Poland B2C E-Commerce Report 2011” yStats.com shows that the Polish postal service dominates the market as a logistics service provider, with a market share of 80 %. In this context Polish online shops complain about exorbitant shipping costs, which is why many consumers choose to order goods from other countries.

Mobile internet use continues to remain below the EU average In 2010, the most popular product categories were “clothing and sporting goods” and “household appliances” as well as “books”. The leading competitors include companies such as Allegro.pl, Neo24.pl, Electro.pl and Empik.com. However, the “Poland B2C E-Commerce Report 2011” by yStats.com shows that mobile internet use continues to remain clearly below the EU average. Only 3 % of the population used their mobile phones to access the internet in 2010.

1. Management Summary
2. Trends: B2C E-Commerce Sales Trends; Principles of good E-Commerce, 2011; Expansion of E-Commerce, 2011; Tablets and Smartphones Trends, 2011; B2C E-Commerce Delivery Trends, 2011; Logistic Companies used by Internet Shops, in %, 2009; Top Online Payment Companies by Internet Shop Use, in %, 2009; Availability and Popularity of Payment Methods in Internet Shops, in %, 2009; Customer Spending on B2C E-Commerce, in %, 2009; Online Activities of Internet Users, in %, April 2010; Penetration of Mobile Phone Owners, and Penetration for Mobile Media Usage among Mobile Phone Owners; Poland compared to the UK, Spain and France, in %, 2010; Mobile Internet Users, in % of the Population, 2007-2010; Internet Usage via mobile Phones, by Age Groups, in %, 2010
3. Sales: B2C E-Commerce Sales, in PLN billion, 2001-2010; B2C E-Commerce Sales, in EUR billion, 2010 & 2015f; B2C E-Commerce Sales, in PLN billion, 2010 & 2011f; B2C E-Commerce Sales per Household, compared to Italy and Spain, in EUR, 2010
4. Shares: B2C E-Commerce Share on total Retail Sales, in %, 2006-2010
5. Products: Most popular Product Categories in B2C E-Commerce, in %, 2010; Types of Goods and Services bought online, by Age Groups, in %, 2010
6. Users / Shoppers: Development of Internet Users (millions) and its Percentage of Country Population, 2006-2010; Individuals in Europe using the Internet, by Country, in %, 2008-2010; Percentage of Households in the EU with Internet Access / Broadband Connections in %, 2008-2010; Total Broadband Subscribers, compared to Germany, USA and the OECD, 2006-2010; Total Broadband Subscribers per 100 Inhabitants, compared to Germany, USA and the OECD Average, 2006-2010; Broadband Subscribers, by Access Technology compared to the OECD Average in %, 2010; Online Shoppers by Age Groups, compared to EU27 Average, in %, 2010; Penetration of Online Shoppers, by Age Group and Gender, in % of Population, 2010; Penetration of Online Shoppers, compared to EU27 Average, in %, 2006-2010; EU Comparison of Online Shopper Penetration, in % of Population, 2010; Frequency of Shopping on the Internet, in %, 2009; Online Shoppers by Age Groups, in millions, 2009; Online Shoppers by Gender, in %, 2008 & 2010
7. Players: Leading B2C E-Commerce Sites, ranked by B2C E-Commerce Sales, in PLN billion, 2010; Facts about Allegro.pl; Facts about Neo24.pl; Facts about Electro.pl; News about Integer.pl, 2011; News about Merlin.pl, 2011

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