Countries covered: Global
B2C E-Commerce is gaining more ground worldwide
The recently published report series by Hamburg-based market research firm yStats.com analyzes in all detail various aspects of global B2C E-Commerce. Aside from general market trends, major players, product categories and trends are analysed and presented in more than 60 countries, resulting in a comprehensive overview of global B2C E-Commerce trends.
The recently published yStats.com series comprises the following four reports: “Global B2C E-Commerce Market Report 2011”, “Global B2C E-Commerce Players Report 2011”, “Global B2C E-Commerce Assortments Report 2011” and “Global B2C E-Commerce Trends Report 2011”.
Product categories – Consumer electronics and fashion popular worldwide
In the “Global B2C E-Commerce Assortments Report 2011“, the third report in the yStats.com series, detailed information is given on the most popular product categories in different markets. The data were sourced from polls and – for selected countries – from revenue figures. Overall, “Consumer electronics” and “Fashion” rank as very popular categories in most countries. Purchasing food items online has not yet successfully established itself as a trend – only Great Britain is ahead of the curve in this segment.
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- 1. Management Summary
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- 2. North America
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- 2.1. USA (Top Country)
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- Online Spending by Gender and Category, in %, 2010
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- Top 30 Categories by Share of Online Sales, in %, 2009 & 2014f
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- 2.2. Canada
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- Types of Goods ordered online, in % of Online Shoppers, 2007 & 2009
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- 3. Latin America
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- 3.1. Brazil (Top Country)
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- Leading Product Categories in B2C E-Commerce, in % of total Share, first Half 2011
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- 3.2. Argentina
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- Product Categories by B2C E-Commerce Sales in ARS millions, in 2009 & 2010
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- 3.3. Mexico
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- Most Popular Product Categories in B2C E-Commerce, in %, 2010
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- 3.4. Uruguay
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- Products purchased in B2C E-Commerce, in %, 2010
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- 4. Central Europe
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- 4.1. Germany (Top Country)
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- Types of Goods and Services bought online, in %, 2010
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- Types of Goods and Services bought online, by Age Groups, in %, 2010
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- Product Category Ranking for B2C E-Commerce by Online Shoppers, in million, 2010
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- Top 5 Product Categories ordered online, by Age Groups, in %, 2010
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- 4.2. Austria
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- Types of Goods and Services bought online, in % of Internet Users, 2010
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- Purchased Online Product Categories, by Age Groups, in %, 2010
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- Purchased Online Product Categories, by Age Groups and Gender, in %, 2010
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- 4.3. Switzerland
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- Types of Goods and Services Consumers planned to buy online, in %, April-September 2010
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- 5. Western Europe
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- 5.1. UK (Top Country)
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- Types of Goods and Services bought online, by Age Groups, in % of Individuals, 2010
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- Products purchased over the Internet by Gender, in % of Online Shoppers, January-March 2010
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- Products purchased over the Internet by Age, in % of Online Shoppers, January-March 2010
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- Top Online Product Categories, by average Spend per Head in GBP, August 2010
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- 5.2. France (Top Country)
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- Types of Goods and Services bought online, by Age Groups, in %, 2010
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- Types of Goods and Services bought online, in % of Internet Users, 2010
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- Share of B2C E-Commerce Sales on total Product Retail Sales, by Product Category, in %, 2007-2009
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- 5.3. Belgium
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- Types of Goods and Services bought online, by Age Groups, in %, 2010
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- Types of Goods and Services bought online, in %, 2009
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- 5.4. Iceland
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- Goods and Services purchased over the Internet, in %, 2011
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- 5.5. Ireland
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- Share of Product Categories offered by B2C E-Commerce Companies, in %, March 2011
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- 5.6. Italy
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- Leading B2C E-Commerce Product Categories, in % of Online Shoppers, 2010
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- Types of Goods and Services bought online, by Age Groups, in %, 2010
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- Average Online Spending per Product Category, in EUR, 2010
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- Types of Goods and Services bought online, in % of Sales, 2010
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- Online Sales Growth by Product Category, in %, 2011 vs. 2010
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- 5.7. Netherlands
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- Turnover of major Online Product Categories, in EUR million, 2010
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- Types of Goods and Services bought online, by Age Groups, in %, 2010
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- 5.8. Portugal
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- Types of Goods and Services bought online, in %, 2010
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- 5.9. Spain
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- Goods and Services purchased on the Internet, in % of Internet Shoppers, 2010
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- Types of Goods and Services bought online, by Age Groups, in %, 2010
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- 6. Eastern Europe
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- 6.1. Croatia
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- Major Product Categories in B2C E-Commerce, in % of Individuals, 2010
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- 6.2. Czech Republic
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- Types of Goods ordered online, in % of Online Shoppers Age 16+, 12 Months to Q2 2010
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- Types of Goods ordered online by Gender, in % of Online Shoppers Age 16+, 12 Months to Q2 2010
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- Types of Goods and Services bought online, by Age Groups, in %, 12 Months to Q2 2010
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- 6.3. Estonia
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- Major Product Categories in B2C E-Commerce, in % of Individuals, 2010
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- 6.4. Greece
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- B2C E-Commerce Product Categories, in % of Online Shoppers, 2010
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- Major Product Categories in B2C E-Commerce, in % of Individuals, 2010
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- 6.5. Hungary
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- Most popular Product Categories in B2C E-Commerce, in %, 2010
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- Types of Goods and Services bought online, by Age Groups, in %, 2010
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- 6.6. Latvia
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- Major Product Categories in B2C E-Commerce, in % of Individuals, 2010
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- 6.7. Lithuania
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- Major Product Categories in B2C E-Commerce, in % of Individuals, 2010
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- 6.8. Poland
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- Most popular Product Categories in B2C E-Commerce, in %, 2010
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- Types of Goods and Services bought online, by Age Groups, in %, 2010
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- 6.9. Romania
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- Major Product Categories in B2C E-Commerce, in % of Individuals, 2010
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- 6.10. Russia
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- Breakdown of B2C E-Commerce Sales, by Type of Products, in %, 2010
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- Products purchased online, in % of Online Shoppers, 2010
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- Products purchased online, by Gender, in % of Online Shoppers, 2010
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- Product/Services purchased online, in % of Internet Sales, 2010
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- Monthly Online Revenue per Product Category, in RUB million, 2010
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- Number of daily Orders per Product Category, 2010
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- Breakdown of B2C E-Commerce Sales in Moscow and St. Petersburg by Product Categories, in %, April 2011
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- Breakdown of “expensive Sales” within B2C E-Commerce in Moscow and St. Petersburg by Product Category, in %, April 2011
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- 6.11. Slovakia
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- Products purchased Online, in %, Q1 2010
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- 6.12. Slovenia
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- Major Product Categories in B2C E-Commerce, in % of Individuals, 2010
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- 6.13. Turkey
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- B2C E-Commerce Product Categories, in % of Online Shoppers, April 2010-March 2011
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- 6.14. Ukraine
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- Most popular Products, purchased in Distance Selling, including Online, in %, 2010
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- 10 most important Product Categories in B2C E-Commerce, in %, September 2010 & April 2011
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- 7. Scandinavia
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- 7.1. Denmark
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- B2C E-Commerce per Product Category, in %, Q3 2010
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- Share of Consumers who expect to increase Consumption in selected Product Categories, in %, Q3 2010
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- Share of Products bought from Abroad in Nordic Countries, by Category, in %, 2010
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- The most popular Product Categories in B2C E-Commerce, in %, Q3 2011
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- B2C E-Commerce by Product and Region, in % of Internet Shoppers,12 Months to September 2011
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- 7.2. Finland
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- B2C E-Commerce Sales by Product Category, in EUR million, 2010
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- Breakdown of B2C E-Commerce Sales, into Goods, Services and digital Content, in %, 2010
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- Types of Goods and Services bought online, in %, 2010
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- Types of Goods and Services bought online, by Age Groups, in %, 2010
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- B2C E-Commerce per Product Category, in %, Q3 2010
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- Share of Consumers who expect to increase Consumption in selected B2C E-Commerce Product Categories, in %, Q3 2010
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- Share of Products bought from Abroad in Nordic Countries, in %, 2010
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- 7.3. Norway
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- B2C E-Commerce per Product Category, in %, Q3 2010
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- Share of Consumers who expect to increase Consumption in selected B2C E-Commerce Product Categories, in %, Q3 2010
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- Share of Products bought from Abroad in Nordic Countries, by Product Category, in %, 2010
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- Types of Goods / Services bought over the Internet, in %, 12 Months to Q2 2011
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- Types of Goods / Services bought over the Internet, by Gender & Age, 12 Months to Q2 2011
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- 7.4. Sweden
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- Types of Goods and Services bought Online, by Age Groups, in %, 2010
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- B2C E-Commerce Sales of selected Product Categories, in SEK billion, 2010
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- B2C E-Commerce per Product Category, in %, Q3 2010
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- Share of Consumers who expect to increase Consumption in selected B2C E-Commerce Product Categories, in %, Q3 2010
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- Share of Products bought from Abroad (from foreign Sites) in Nordic Countries, by Category, in %, 2010
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- Growth of selected B2C E-Commerce Product Categories, in %, Q2 2011 vs. Q2 2010
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- 8. Asia-Pacific
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- 8.1. Japan (Top Country)
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- Products purchased Online, in %, 2010
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- 8.2. South Korea (Top Country)
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- E-Commerce by Products, in KRW billion and in %, 2009 vs. 2010
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- E-Commerce by Products, in KRW billion and in %, Q2 2010, Q1 2011 & Q2 2011
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- 8.3. China (Top Country)
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- Structure of E-Commerce Segments in Q3 2011
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- Types of Luxury Products bought by male and female Online Shoppers, in %, September 2011
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- 8.4. India (Top Country)
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- Major Product Categories in B2C E-Commerce, in % and INR billion, 2009
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- Most popular Products and most popular Travel Products, in %, Q2 2011
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- Reach of Retail Subcategories, in %, March 2011
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- 8.5. Australia
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- Products and Services purchased Online in the last 6 Months, in %, November 2010
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- Products and Services purchased Online in the last 6 Months by Gender, in %, November 2010
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- Online Spending by Product Category, in AUD billion, 2010-2013f
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- 8.6. Hong Kong
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- Major Product Categories in B2C E-Commerce, in %, September 2010
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- 8.7. Malaysia
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- Major Product Categories in B2C E-Commerce, in MYR and in %, 2010
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- 8.8. Saudi Arabia
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- B2C E-Commerce Sales, in USD billion, 2010
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- 8.9. Singapore
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- Major Product Categories in B2C E-Commerce, in % and SGD million, 2010
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- 8.10. Taiwan
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- Most popular Cross Border B2C E-Commerce Product Categories, in %, 2010
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- 8.11. Thailand
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- Leading B2C E-Commerce Product/Service Categories, in %, 2010
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- Leading B2C E-Commerce Product Categories, in % and Value in THB bil., January-February 2011
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- 8.12. UAE
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- Leading Product Categories in B2C E-Commerce, in %, 2010
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- Top 3 Product Categories purchased via Mobile Phone, in %, 2010
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