Countries covered: Germany
German B2C E-Commerce market continues strong upward trend
Hamburg-based market research firm yStats.com presents in its latest “Germany B2C E-Commerce Report 2011” interesting facts about trends, revenues, customers and competitors of the German E-Commerce market.
First, it must be noted that Germany has the largest online population in the EU: by the end of 2010 already more than 50 million Germans were using the internet. As a result, the number of online purchases continued to grow. The yStats.com report shows that in 2010 almost 60 % of the entire German population had ordered goods or services for private use online compared to the EU average of only 40 %.
Growing German B2C E-Commerce revenue
Forecasts predict double digit growth for B2C E-Commerce revenue from 2010 to 2011, following the trend from 2009 to 2010, where revenue had already shown a strong increase. According to the “Germany B2C E-Commerce Report 2011” by yStats.com in 2010 “clothing and sporting goods” was the most popular category for online purchases - followed by the categories “books, magazines, e-learning resources”, “films/music” and “household items”.
OTTO Group, Brands4friends and Groupon successful online
Additionally, the yStats.com report provides information about the retailers dominating this sector: The OTTO Group (including its subsidiaries) is the leading B2C E-Commerce retailer in terms of B2C E-Commerce revenue in Germany, followed by Amazon. Shopping clubs are gaining in popularity as well, prompting many new players to enter this market. The biggest such portals are Brands4friends.de, Limango.de and Zalando-lounge.de. In line with the global trend more and more Germans continue to show interest in group shopping. Groupon.de, DailyDeal.de and CooleDeals.de 2011 are the most successful providers of such services.
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- 1. Management Summary
- 2. Trends
- B2C E-Commerce Trends in Germany; including Sales, in GBP billion, 2010-2011f
- E-Commerce Payment Trends; incl. average Transaction Value in Germany, in EUR, 2009-2010
- B2C E-Commerce and Distance Sales by Sales Channel in Germany, in EUR billion, 2009-2015f
- Share of People who use the Internet to research for Products in Germany, by Frequency and by Category, in %, 2010
- Reasons to research for Products Online in Germany, in %, 2010
- Ways to search for Product Information Online in Germany, in %, 2010
- Payment Methods offered in Online Shops in Germany, in %, October 2010
- Share of Returns of German Online Retailers, in %, 2010
- Market Share of Postal Companies regarding Online Shops in Germany, in %, 2010
- Offered Online Shop Features in Germany, in %, October 2010
- E-Book Market Trends in Germany, 2011
- Market Share of Offline Bookstores vs. Online Bookstores in Germany, in %, 2007-2010
- Usage of Social Commerce Features in Germany, in %, October 2010
- Internet Usage Trends in Germany, 2010/2011
- Mobile Internet Access Penetration in Europe incl. Germany, by Country, in %, 2010
- M-Commerce Sales Outlook in Germany, in EUR billion, 2014f
- Frequently Used M-Commerce Features, by Smartphone Users in %, 2010
- 3. Sales
- Total Retail, Distance Selling and B2C E-Commerce Sales in Germany, in EUR billion, 2006-2010
- B2C E-Commerce Sales of Goods in Germany, in EUR billion, 2006-2011f
- 4. Shares
- B2C E-Commerce Share on total Retail and Distance Sales, in %, 2006-2010
- 5. Products
- Types of Goods and Services bought online in Germany, in %, 2010
- Types of Goods and Services bought online in Germany, by Age Groups, in %, 2010
- Product Category Ranking for German B2C E-Commerce by Online Shoppers, in million, 2010
- Top 5 Product Categories ordered online in Germany, by Age Groups, in %, 2010
- 6. Users / Shoppers
- Development of Internet Users (millions) and its Percentage of Country Population in Germany, 2001-2011
- Development of Internet Users (millions) and its Percentage of Country Population in Germany, 2009-2015f
- Individuals in Europe using the Internet, by Country incl. Germany, in %, 2008-2010
- Internet and Broadband Household Penetration by Country incl. Germany, by Households, in %, 2008-2010
- Total Broadband Subscribers in Germany, compared to USA and the OECD Average, 2006-2010
- Total Broadband Subscribers per 100 Inhabitants in Germany, comp. to USA and OECD Average, 2006-2010
- Broadband Subscribers in Germany, by Access Technology, compared to the OECD Average in %, 2010
- Development of Online Shoppers in Germany, in millions, 2005-2010
- Share of Internet Shoppers in Germany, compared to the EU27 Average, in %, 2005-2010
- EU Comparison of Online Shopper Penetration, in % of Population, 2010
- Internet Shoppers in Germany by Age Groups, in %, 2010
- Penetration of Online Shoppers in Germany, by Age Group and Gender, in % of Population, 2010
- 7. Players
- Leading Shopping Sites in Germany, by Online Sales, in EUR million, 2009
- Most popular Online Shopping Websites in Germany, by Number of Online Shoppers, 2010
- Facts about Amazon.de
- News about Amazon.de, 2011
- Facts about OTTO.de
- News about OTTO.de
- Facts about Conrad.de
- Facts about Neckermann.de
- Facts about Weltbild.de
- Facts about Notebooksbilliger.de
- Facts about Redcoon.de
- Facts about Buch.de, 2011
- Facts about eBay.de
- Usage and Market Shares of Private Shopping Clubs in Germany, in %, 2010
- Major Shopping Clubs in Germany, by Members and Visitors, October 2010; Characteristics of Shopping Club Members vs. Internet Users in Germany, in %, 2010
- Overview of Shopping Clubs in Germany, 2010
- Sales of selected Shopping Clubs in Germany, in EUR million, 2009
- News about Brands4friends.de, 2010
- Group Shopping Sites in Germany, 2011; including Ranking by Unique Visitors, in thousands, June 2011
- News about DailyDeal.de, 2011
- News about CooleDeals.de/QypeDeals.com, 2011
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