Countries covered: Austria
High number of Internet users and online shoppers in Austria
The latest “Austria B2C E-Commerce Report 2011“ by Hamburg-based market research firm yStats.com presents current data about trends, revenue figures, products, customers and competitors of the Austrian B2C E-Commerce market.
In the first quarter of 2011, almost 80 % of the Austrian population used the internet. More than 60 % of all internet users searched online for providers of goods and services. As clearly shown in the yStats.com report internet penetration in Austria is much higher than in other CEE countries.
Soaring popularity of mobile internet
More than 40 % of the Austrian population purchased online in 2010. According to the “Austria B2C E-Commerce Report 2011” by yStats.com the number of Austrians that accessed the internet via their mobile phones totalled more than 10 % in 2010, surpassing the EU average of 7 %. B2C E-Commerce revenue has already accounts for 6.4 % of all retail revenue in 2011. In 2010 the most popular B2C E-Commerce category in Austria was “Books, magazines, newspapers, e-learning resources”, followed by “Clothing, sporting goods”.
OTTO and vente-privee.com highly successful
The yStats.com report provides information about successful competitors in this segment. OTTO-Versand Österreich and Neckermann rank as the most successful B2C E-Commerce competitors in Austria. Furthermore, shopping clubs are becoming more popular: the French shopping club vente-privee.com successfully entered the Austrian market in 2010.
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- 1. Management Summary
- 2. Trends
- Internet Usage Trends in Austria, 2011; incl. Usage at Home, in %, 2001, 2006 & 2011
- Penetration of Internet Users in Austria and CEE countries, as % of the adult Population, July 2010
- Internet Usage in Austria by Category, in % of Internet Users, Q1 2010 & Q1 2011
- Preferred Types of Online Shops in Austria, Germany and Switzerland, in % by Country, March 2010
- Reach of Retail Sites in Austria and European Countries, January 2010 & January 2011
- Sources on which Shoppers in Austria rely before making a Purchase, in %, March 2010
- Order Form of Online Purchases in Austria, in % of Population, Q1 2011
- Online Travel Trends in Austria, 2010; incl. Sales, in EUR million, 2009-2010
- Online Food Retail Trends in Austria, 2010
- Mobile Internet Access Penetration in Europe, by Country, in %, 2010
- Social Networks in Austria by Platform, in % of Internet Users, Q1 2010 & Q1 2011
- 3. Sales
- B2C E-Commerce Sales in Austria (estimated), in EUR billion, 2011
- 4. Shares
- B2C E-Commerce Share of Home-Shopping Sales in Austria, in %, 2011
- B2C E-Commerce Share of Retail Sales in Austria, in %, 2011
- 5. Products
- Purchased Online Product Categories in Austria, in %, 2010
- Purchased Online Product Categories in Austria, by Age Groups, in %, 2010
- Purchased Online Product Categories in Austria, by Age Groups and Gender, in %, 2010
- 6. Users / Shoppers
- Development of Internet Users and its Percentage of Country Population in Austria 2000-2011
- Internet Users, by Age Group in Austria, in %, 2003-2010
- Internet Users, by Age Group and Gender in Austria, in %, 2003-2010
- Individuals in Europe using the Internet, by Country, in %, 2008-2010
- Internet and Broadband Household Penetration, by Households, in %, 2008-2010
- Share of Households with Internet Access in Austria, by Province, in %, 2010
- Share of Households with Broadband Internet Access in Austria, by Province, 2010
- Broadband Subscribers in Austria, compared to Germany, USA and the OECD Average, 2006-2010
- Total Broadband Subscribers per 100 Inhabitants in Austria, compared to Germany, USA and the OECD Average, 2006-2010
- Broadband Subscribers in Austria, by Access Technology compared to the OECD Average in %, 2010
- EU Comparison of Online Shopper Penetration, in % of Population, 2010
- Online Shopper Penetration in Austria, in % of total Population, 2003-2010
- Online Shoppers in Austria, by Age Group, in %, 2003-2010
- Online Shoppers in Austria, by Age Group and Gender, in %, 2003-2010
- 7. Players
- Facts about OTTO Versand Austria
- News about Unito / OTTO Versand Austria: M-Commerce, 2011
- Facts about Neckermann Austria
- News about the E-Commerce Activities of C&A in Austria, 2010
- News about the E-Commerce Activities of Zara in Austria, 2010
- News about the E-Commerce Activities of Hugo Boss in Austria, 2011
- News about E-Commerce / Online Travel Activities of Opodo in Austria, 2011
- News about selected Shopping Clubs in Austria, 2011
- News about the Group Shopping Sites Groupon and DailyDeal in Austria, 2011; incl. Unique Visitors, June 2011
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