BioInformatics, LLC Research Reports

Title	Published	Price
Advertising to Life Scientists: Maximizing Ad Effectiveness By: BioInformatics, LLC Even though advertising is a critical and expensive marketing effort, it is estimated that as much as half of all advertising campaigns are ineffective. To help improve the success of your company’s advertising efforts, BioInformatics’ \| more...	1/1/2006	$500.00
Advertising to Life Scientists: Resolving the Print vs. Online Dilemma By: BioInformatics, LLC You know the buzzwords: click-through rates, impressions, SEO. But do you really know the true value of your online advertising? Should your online advertising supplant your print placement strategy? Or complement it? Understanding your customers’ \| more...	2/1/2008	$6,600.00
Brand Positioning: Cell Biology Kits & Reagents By: BioInformatics, LLC Positioning is how a brand appears in relation to other brands in the market. It is influenced by the experiences customers have with a brand’s products, services, advertising and promotional material, and representatives over time. \| more...	10/1/2007	$5,000.00
Brand Positioning: Gene Expression Analysis Products By: BioInformatics, LLC Positioning is how a brand appears in relation to other brands in the market. It is influenced by the experiences customers have with a brand’s products, services, advertising and promotional material, and representatives over time. \| more...	10/1/2007	$5,000.00
Brand Positioning: Instrumentation for Genomic Analysis By: BioInformatics, LLC Positioning is how a brand appears in relation to other brands in the market. It is influenced by the experiences customers have with a brand’s products, services, advertising and promotional material, and representatives over time. \| more...	10/1/2007	$5,000.00
Brand Positioning: Instrumentation for Protein Analysis By: BioInformatics, LLC Positioning is how a brand appears in relation to other brands in the market. It is influenced by the experiences customers have with a brand’s products, services, advertising and promotional material, and representatives over time. \| more...	10/1/2007	$5,000.00
Brand Positioning: Nucleic Acid Purification Products By: BioInformatics, LLC Positioning is how a brand appears in relation to other brands in the market. It is influenced by the experiences customers have with a brand’s products, services, advertising and promotional material, and representatives over time. \| more...	10/1/2007	$5,000.00
Brand Positioning: Protein Separation Products By: BioInformatics, LLC Positioning is how a brand appears in relation to other brands in the market. It is influenced by the experiences customers have with a brand’s products, services, advertising and promotional material, and representatives over time. \| more...	10/1/2007	$5,000.00
Capitalizing on New Opportunities for Stem Cell Products By: BioInformatics, LLC As a result of the March 9, 2009 reversal of the 2001 restrictions on federal funding of human embryonic stem cell research, suppliers of stem cell related products are in need of a fast, accurate \| more...	4/1/2009	$3,200.00
Conference & Exhibit Strategies in the Life Sciences: What’s Working Now By: BioInformatics, LLC Every year, at every event, marketers are challenged to create a unique approach to drive booth traffic, position your leadership and increase sales. And each time you get asked the same questions: “What was our \| more...	2/1/2008	$6,600.00
Customer Loyalty and Satisfaction: Creating a Branded Customer Experience By: BioInformatics, LLC Creating loyal and satisfied customers doesn’t happen overnight — especially in the scientific market. Loyalty accrues over time with each successive interaction a customer experiences with your company. To build enduring loyalty, life science vendors \| more...	8/1/2006	$500.00
Customer Satisfaction & Loyalty in the Life Sciences: Boosting Profit Through Exceptional Service & Support By: BioInformatics, LLC To build enduring loyalty, life science suppliers must constantly exceed customer expectations. Customer Satisfaction & Loyalty in the Life Sciences: Boosting Profit Through Exceptional Service & Support examines in detail what elements of customer service \| more...	8/1/2007	$4,400.00
eCommerce Strategies for the Life Science Market By: BioInformatics, LLC Life science suppliers were among the first companies in any industry to grasp the commercial potential of the Web and some leading companies are now receiving up to 40% of their orders online. Many companies, \| more...	6/1/2007	$4,400.00
eMarketing to Life Scientists: Amplifying Your Marketing Message By: BioInformatics, LLC This report examines how life scientists use various e-marketing tools to receive information on the products and/or services related to their research. It also evaluates the effectiveness of these e-marketing tools on a supplier-specific basis. \| more...	2/1/2007	$4,400.00
Exploring the Epigenetics Market: Opportunities for Product Placement and Innovation By: BioInformatics, LLC Over the past five years or so renewed attention has been paid to the field of epigenetics as scientists piece together a molecular puzzle revealing how heritable information⎯other than the DNA itself⎯influences gene function. DNA \| more...	7/1/2009	$5,200.00
Improving Sales Rep Performance: Life Scientists' Perspectives By: BioInformatics, LLC For this report -- a BioInformatics exclusive -- we polled nearly 1,000 life scientists so that you can equip your sale force with insider knowledge to give them an edge in the increasingly dynamic and \| more...	4/1/2007	$4,400.00
Influencing Brand Preferences in the Flow Cytometry Market By: BioInformatics, LLC Since the late 1970s, flow cytometry has enabled scientists to analyze a variety of cell types. Today, the applications of this technology are even more broad reaching and powerful. Through optical means, flow cytometers distinguish \| more...	7/1/2006	$500.00
Instrumentation Service Contracts: Opportunities for Differentiation By: BioInformatics, LLC Navigating the complex terrain of service and/or maintenance contracts poses new challenges for life science suppliers. Instruments have become more sophisticated and customers are more demanding. How do you differentiate your offering, thereby charging premium \| more...	7/1/2008	$6,600.00
Life Science Product Catalogs: Techniques to Increase Sales By: BioInformatics, LLC By now we all know that “the paperless office” of the future is still just that -- “of the future.” Nevertheless, more life science products are being shopped for and purchased online -- 34% of \| more...	3/1/2008	$4,400.00
Market Opportunities in Biodefense Research: Trends & Forecasts By: BioInformatics, LLC Biodefense research is one of the fastest growing markets for life science suppliers. Though there are many sources of information on biodefense spending and research priorities, this report, Market Opportunities in Biodefense Research: Trends & \| more...	10/1/2006	$500.00
Marketing to Life Scientists -- Exploring China & India By: BioInformatics, LLC China and India are two promising emerging markets for life science products. Understanding the best media to reach the decision makers in these countries, how they view leading life science suppliers, and what influences their \| more...	12/1/2007	$6,600.00
Marketing to Life Scientists 2006 - Capitalizing on Media Engagement By: BioInformatics, LLC Marketing to Life Scientists 2006: Capitalizing on Media Engagement provides insights into the media preferences of life scientists and also identifies suppliers considered to be best-in-class in each of six major marketing media -- print \| more...	11/1/2006	$500.00
Marketing to Life Scientists: Capturing Customers’ Attention in Applied Markets By: BioInformatics, LLC This report will examine the trends, needs and purchasing behavior of life scientists in three dynamic markets: molecular diagnostics; agricultural biotech; and biodefense. While much is known about the media preferences of traditional life scientists, \| more...	1/1/2008	$4,400.00
Maximizing Market Share Through Brand Differentiation By: BioInformatics, LLC In a crowded life science market, lists of advantages and product features are no longer sufficient to differentiate one company’s offerings from another’s. How does a supplier capture potential customers’ attention and ensure that scientists \| more...	5/1/2006	$500.00
New Media Marketing Channels: Creating Effective Online Life Science Promotional Videos By: BioInformatics, LLC Life science companies are investing large amounts in creating videos that entertain, inform and call the scientific consumer to action. 65% of scientists believe that life science suppliers should circulate videos to promote a brand \| more...	9/1/2009	$3,200.00
Title	Published	Price

< prev 1 2 next >

Phone: 800.298.5699 (US) or +1.240.747.3093 (Int'l)
Hours: 7:00 a.m. to 7:00 p.m. EST Monday through Friday
Email: customerservice@marketresearch.com
Copyright © 1999-2009, All Rights Reserved, MarketResearch.com
11/24/2009 - 3