BioInformatics, LLC Research Reports

Title	Published	Price
Advertising to Life Scientists: Maximizing Ad Effectiveness By: BioInformatics, LLC Even though advertising is a critical and expensive marketing effort, it is estimated that as much as half of all advertising campaigns are ineffective. To help improve the success of your company’s advertising efforts, BioInformatics’ \| more...	1/1/2006	$500.00
The Market for Restriction Enzymes: Cutting Out Your Competition By: BioInformatics, LLC It is difficult to imagine life in the lab today without the benefit of restriction enzymes. Because they are so ubiquitous, these tools have become indispensable to many scientists even at the same time that \| more...	2/1/2006	$500.00
Securing a Competitive Advantage in the Reverse Transcriptase Market By: BioInformatics, LLC The Strategic Importance of the Reverse Transcriptase Market If the increased use of gene expression technology for a broader set of applications is any indication, reverse transcriptase (RT) ranks with taq polymerase and restriction \| more...	3/1/2006	$500.00
The Market for DNA Molecular Weight Markers: Climbing the Ladder to the Top By: BioInformatics, LLC With nearly one hundred different types of DNA molecular weight markers available from over 20 suppliers, ensuring that one’s products are successful in the market is a challenging endeavor. Given that this product has the \| more...	4/1/2006	$500.00
Maximizing Market Share Through Brand Differentiation By: BioInformatics, LLC In a crowded life science market, lists of advantages and product features are no longer sufficient to differentiate one company’s offerings from another’s. How does a supplier capture potential customers’ attention and ensure that scientists \| more...	5/1/2006	$500.00
The Market for Antibodies: Keys to Success for Commercial Suppliers, Volume II By: BioInformatics, LLC With over 325 commercial suppliers of antibodies, selecting just the right antibody company brings to mind the famous lock and key analogy of antibody-antigen binding—how do scientists find the perfect match? BioInformatics LLC surveyed nearly \| more...	6/1/2006	$500.00
Influencing Brand Preferences in the Flow Cytometry Market By: BioInformatics, LLC Since the late 1970s, flow cytometry has enabled scientists to analyze a variety of cell types. Today, the applications of this technology are even more broad reaching and powerful. Through optical means, flow cytometers distinguish \| more...	7/1/2006	$500.00
Customer Loyalty and Satisfaction: Creating a Branded Customer Experience By: BioInformatics, LLC Creating loyal and satisfied customers doesn’t happen overnight — especially in the scientific market. Loyalty accrues over time with each successive interaction a customer experiences with your company. To build enduring loyalty, life science vendors \| more...	8/1/2006	$500.00
The Global Market for Synthetic Oligonucleotides By: BioInformatics, LLC Oligonucleotides (oligos) represent an important market for life science suppliers because they are an indispensable and ubiquitous tool for scientists working with DNA and/or RNA. As the overall market for oligos is considered mature, suppliers \| more...	9/1/2006	$500.00
Market Opportunities in Biodefense Research: Trends & Forecasts By: BioInformatics, LLC Biodefense research is one of the fastest growing markets for life science suppliers. Though there are many sources of information on biodefense spending and research priorities, this report, Market Opportunities in Biodefense Research: Trends & \| more...	10/1/2006	$500.00
Marketing to Life Scientists 2006 - Capitalizing on Media Engagement By: BioInformatics, LLC Marketing to Life Scientists 2006: Capitalizing on Media Engagement provides insights into the media preferences of life scientists and also identifies suppliers considered to be best-in-class in each of six major marketing media -- print \| more...	11/1/2006	$500.00
Optimizing Synthetic RNAi: Perspectives from the Pharmaceutical and Biotech Industry By: BioInformatics, LLC This report identifies the RNAi research objectives of pharmaceutical and biotech scientists and present siRNA customer purchasing preferences by key experimental design parameters \| more...	12/1/2006	$500.00
eMarketing to Life Scientists: Amplifying Your Marketing Message By: BioInformatics, LLC This report examines how life scientists use various e-marketing tools to receive information on the products and/or services related to their research. It also evaluates the effectiveness of these e-marketing tools on a supplier-specific basis. \| more...	2/1/2007	$4,400.00
Improving Sales Rep Performance: Life Scientists' Perspectives By: BioInformatics, LLC For this report -- a BioInformatics exclusive -- we polled nearly 1,000 life scientists so that you can equip your sale force with insider knowledge to give them an edge in the increasingly dynamic and \| more...	4/1/2007	$4,400.00
eCommerce Strategies for the Life Science Market By: BioInformatics, LLC Life science suppliers were among the first companies in any industry to grasp the commercial potential of the Web and some leading companies are now receiving up to 40% of their orders online. Many companies, \| more...	6/1/2007	$4,400.00
Customer Satisfaction & Loyalty in the Life Sciences: Boosting Profit Through Exceptional Service & Support By: BioInformatics, LLC To build enduring loyalty, life science suppliers must constantly exceed customer expectations. Customer Satisfaction & Loyalty in the Life Sciences: Boosting Profit Through Exceptional Service & Support examines in detail what elements of customer service \| more...	8/1/2007	$4,400.00
Brand Positioning: Gene Expression Analysis Products By: BioInformatics, LLC Positioning is how a brand appears in relation to other brands in the market. It is influenced by the experiences customers have with a brand’s products, services, advertising and promotional material, and representatives over time. \| more...	10/1/2007	$5,000.00
Brand Positioning: Protein Separation Products By: BioInformatics, LLC Positioning is how a brand appears in relation to other brands in the market. It is influenced by the experiences customers have with a brand’s products, services, advertising and promotional material, and representatives over time. \| more...	10/1/2007	$5,000.00
Brand Positioning: Cell Biology Kits & Reagents By: BioInformatics, LLC Positioning is how a brand appears in relation to other brands in the market. It is influenced by the experiences customers have with a brand’s products, services, advertising and promotional material, and representatives over time. \| more...	10/1/2007	$5,000.00
Brand Positioning: Instrumentation for Protein Analysis By: BioInformatics, LLC Positioning is how a brand appears in relation to other brands in the market. It is influenced by the experiences customers have with a brand’s products, services, advertising and promotional material, and representatives over time. \| more...	10/1/2007	$5,000.00
Brand Positioning: Instrumentation for Genomic Analysis By: BioInformatics, LLC Positioning is how a brand appears in relation to other brands in the market. It is influenced by the experiences customers have with a brand’s products, services, advertising and promotional material, and representatives over time. \| more...	10/1/2007	$5,000.00
Brand Positioning: Nucleic Acid Purification Products By: BioInformatics, LLC Positioning is how a brand appears in relation to other brands in the market. It is influenced by the experiences customers have with a brand’s products, services, advertising and promotional material, and representatives over time. \| more...	10/1/2007	$5,000.00
Marketing to Life Scientists -- Exploring China & India By: BioInformatics, LLC China and India are two promising emerging markets for life science products. Understanding the best media to reach the decision makers in these countries, how they view leading life science suppliers, and what influences their \| more...	12/1/2007	$6,600.00
Marketing to Life Scientists: Capturing Customers’ Attention in Applied Markets By: BioInformatics, LLC This report will examine the trends, needs and purchasing behavior of life scientists in three dynamic markets: molecular diagnostics; agricultural biotech; and biodefense. While much is known about the media preferences of traditional life scientists, \| more...	1/1/2008	$4,400.00
Advertising to Life Scientists: Resolving the Print vs. Online Dilemma By: BioInformatics, LLC You know the buzzwords: click-through rates, impressions, SEO. But do you really know the true value of your online advertising? Should your online advertising supplant your print placement strategy? Or complement it? Understanding your customers’ \| more...	2/1/2008	$6,600.00
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