Emerald Group Publishing Limited Research Reports

Title	Published	Price
E-Business By: Emerald Group Publishing Limited This e-book has an interesting array of contributors and contributions. It is international in terms of author and research base but eclectic in terms of approach and content. This e-book examines areas such \| more... Search inside this report	2/10/2004	$199.00
Pathways Less Traveled To Value Creation: Interaction, Dialogue And Knowledge Generation By: Emerald Group Publishing Limited Relationship marketing is based on the idea that the existence of a relationship between customer and supplier creates value for both parties, in addition to the value of the products or services provided. In this \| more... Search inside this report	3/22/2004	$199.00
Action Research In Marketing By: Emerald Group Publishing Limited The articles in this e-book cover a wide range of areas of marketing, from internal marketing through database marketing to marketing planning. They also cover a range of methods. The first six deal with traditional \| more... Search inside this report	3/30/2004	$199.00
The Industrial Marketing And Purchasing Group And International Marketing By: Emerald Group Publishing Limited The papers in this e-book are based on new contributions from members of the Industrial Marketing and Purchasing (IMP) Group and reflect the variety of the Group’s current work and to provide empirical illustrations of \| more... Search inside this report	5/10/2004	$199.00
International Marketing In The Asia-Pacific Region: Part 2 By: Emerald Group Publishing Limited "This e-book presents and discusses areas for future research into international marketing in the Asia-Pacific region based on recent trends and gaps in the literature. It contains four articles, each of which addresses an \| more... Search inside this report	6/30/2004	$199.00
Qualitative Research At The Marketing / Entrpreneurship Interface By: Emerald Group Publishing Limited \| more... Search inside this report	7/9/2004	$199.00
The European Clothing Industry: Meeting The Competitive Challenge By: Emerald Group Publishing Limited \| more... Search inside this report	8/18/2004	$199.00
Fashion Marketing: Building The Research Agenda By: Emerald Group Publishing Limited This e-book aims to firmly position fashion marketing in the mainstream marketing literature and, as a result, encourage an increase of academic output on fashion marketing issues. The papers submitted for this e-book reflect the \| more... Search inside this report	9/3/2004	$199.00
The Academic/Practioner Divide In Marketing: Myth Or Reality? By: Emerald Group Publishing Limited This e-book discusses in marketing, as in other areas of management studies, that there is a feeling abroad that lines of communication need to be improved between those who work largely in the academic sphere \| more... Search inside this report	9/3/2004	$199.00
Developments In Export Marketing By: Emerald Group Publishing Limited Export marketing research over the last four decades has covered a number of theoretical and practical issues such as standardisation and customisation, export development processes, barriers to exporting, export performance, etc. Rapid technological, institutional, legislative, \| more... Search inside this report	9/3/2004	$199.00
Typical Food Products Marketing: Tales From The Italian Food And Beverage Industry: A Case Study Approach By: Emerald Group Publishing Limited This e-book taken from the British Food Journal includes the contributions of a group of management researchers working in different Italian universities. Despite the geographical scatter of their head offices, they share a scientific interest \| more... Search inside this report	11/16/2004	$199.00
Product Portfolio Management and Corporate Performance in the Banking Sector By: Emerald Group Publishing Limited This e-book, has two objectives. The first objective is to offer a compilation of contemporary scholarly work around product-portfolio related issues in the financial services sectors. The second objective is to provide a stimulus \| more... Search inside this report	2/11/2005	$199.00
The State of Research in Marketing By: Emerald Group Publishing Limited Features pieces from leading figures in the field such as John Saunders, Evert Gummesson and Dale Littler. A number of the UK authors are key people with regard to the UK Academy of Marketing. \| more... Search inside this report	4/15/2005	$199.00
New Paths to Thick Descriptions: innovativeness in data collection and interpretation By: Emerald Group Publishing Limited The papers in this e-book focus on data collection and whilst none can claim to be completely new, all challenge our usual reliance on focus groups or depth interviews and challenge us to think more \| more... Search inside this report	4/15/2005	$199.00
Marketing By: Emerald Group Publishing Limited In these times of constantly shrinking budgets and increased competition, a market-driven strategy allows a company to truly understand its market and the customers that are the basis for this market. This effort allows for \| more... Search inside this report	4/29/2005	$199.00
Cultural Perspectives On Services Marketing By: Emerald Group Publishing Limited Thie e-book features papers from the second meeting of the Royal Bank International Research Seminar which took place in Montreal at the John Molson School of Business, Concordia University, September 26 and 27, 2003. \| more... Search inside this report	6/3/2005	$199.00
Doing Business In A Digital World By: Emerald Group Publishing Limited This e-book offers a multi-national perspective on factors relating to digital technologies in business-to-business markets. Comprising ten articles in all it features the work of leading authors such as George, S. Day, S. Tamer Cavusgil, \| more... Search inside this report	6/24/2005	$199.00
Demographic Change And The Fashion Market By: Emerald Group Publishing Limited This e-book presents the results of research into a range of these issues in a range of countries as specifically applied to the marketing of apparel. The primary focus is on the issue of \| more... Search inside this report	9/23/2005	$199.00
Ethics and International Marketing: Research Background and Challenges By: Emerald Group Publishing Limited The aim of this e-book is to provide diverse views on the complexity of ethical issues in the context of international marketing. It is the outcome of the efforts and contributions of several authors and \| more... Search inside this report	9/30/2005	$199.00
Pharmaceutical Marketing By: Emerald Group Publishing Limited The purpose of this e-book is to address some of the complex and controversial issues posed by pharmaceutical marketing. Specifically, articles in this work will address the impact of direct-to-consumer advertising of drugs, the \| more... Search inside this report	11/11/2005	$199.00
Corporate Marketing: Insights and Integration Drawn From Corporate Branding Corporate Identity Corporate Communication and Visual Identification By: Emerald Group Publishing Limited EJM has provided one of the principal platforms on the global stage relating to corporate marketing scholarship and associated areas. By revisiting past special editions of the EJM devoted to corporate-level concerns, a key aim \| more... Search inside this report	4/8/2006	$199.00
Reflections On Business-to-Business Marketing In The Twenty-first Century By: Emerald Group Publishing Limited In the first decade of the 21st century we can now look back and reflect on how perceptions of and research into industrial markets (or should we call them B2B markets?) have changed and developed. \| more... Search inside this report	4/14/2006	$199.00
Consumption, Culture and Consumer Life-choices in Australia By: Emerald Group Publishing Limited While there is now an extensive literature on consumption theory virtually none of this work draws from Australian consumers. Most of the work is North American. Hence, the goal of this e-book lies in spotlighting \| more... Search inside this report	4/14/2006	$199.00
Relationship Theory and Business Markets By: Emerald Group Publishing Limited One peculiarity of relationship marketing is that the pioneers drew to some extent on theory; the motivation behind relationship marketing being rooted in empirical observations and managerial problems, which highlighted the value added of relationship-based \| more... Search inside this report	4/21/2006	$199.00
Marketing Education: Constructing The Future By: Emerald Group Publishing Limited How do we ensure that marketing academics create knowledge that is relevant, reaches the appropriate audiences, informs practice and contributes to further development of the profession and discipline of marketing? What part is, and should \| more... Search inside this report	5/19/2006	$199.00
Title	Published	Price

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