Emerald Group Publishing Limited Research Reports

Title	Published	Price
Typical Food Products Marketing: Tales From The Italian Food And Beverage Industry: A Case Study Approach By: Emerald Group Publishing Limited This e-book taken from the British Food Journal includes the contributions of a group of management researchers working in different Italian universities. Despite the geographical scatter of their head offices, they share a scientific interest \| more... Search inside this report	11/16/2004	$199.00
The Academic/Practioner Divide In Marketing: Myth Or Reality? By: Emerald Group Publishing Limited This e-book discusses in marketing, as in other areas of management studies, that there is a feeling abroad that lines of communication need to be improved between those who work largely in the academic sphere \| more... Search inside this report	9/3/2004	$199.00
Developments In Export Marketing By: Emerald Group Publishing Limited Export marketing research over the last four decades has covered a number of theoretical and practical issues such as standardisation and customisation, export development processes, barriers to exporting, export performance, etc. Rapid technological, institutional, legislative, \| more... Search inside this report	9/3/2004	$199.00
Fashion Marketing: Building The Research Agenda By: Emerald Group Publishing Limited This e-book aims to firmly position fashion marketing in the mainstream marketing literature and, as a result, encourage an increase of academic output on fashion marketing issues. The papers submitted for this e-book reflect the \| more... Search inside this report	9/3/2004	$199.00
The European Clothing Industry: Meeting The Competitive Challenge By: Emerald Group Publishing Limited \| more... Search inside this report	8/18/2004	$199.00
Qualitative Research At The Marketing / Entrpreneurship Interface By: Emerald Group Publishing Limited \| more... Search inside this report	7/9/2004	$199.00
International Marketing In The Asia-Pacific Region: Part 2 By: Emerald Group Publishing Limited "This e-book presents and discusses areas for future research into international marketing in the Asia-Pacific region based on recent trends and gaps in the literature. It contains four articles, each of which addresses an \| more... Search inside this report	6/30/2004	$199.00
The Industrial Marketing And Purchasing Group And International Marketing By: Emerald Group Publishing Limited The papers in this e-book are based on new contributions from members of the Industrial Marketing and Purchasing (IMP) Group and reflect the variety of the Group’s current work and to provide empirical illustrations of \| more... Search inside this report	5/10/2004	$199.00
Action Research In Marketing By: Emerald Group Publishing Limited The articles in this e-book cover a wide range of areas of marketing, from internal marketing through database marketing to marketing planning. They also cover a range of methods. The first six deal with traditional \| more... Search inside this report	3/30/2004	$199.00
Pathways Less Traveled To Value Creation: Interaction, Dialogue And Knowledge Generation By: Emerald Group Publishing Limited Relationship marketing is based on the idea that the existence of a relationship between customer and supplier creates value for both parties, in addition to the value of the products or services provided. In this \| more... Search inside this report	3/22/2004	$199.00
E-Business By: Emerald Group Publishing Limited This e-book has an interesting array of contributors and contributions. It is international in terms of author and research base but eclectic in terms of approach and content. This e-book examines areas such \| more... Search inside this report	2/10/2004	$199.00
Title	Published	Price

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