Emerald Group Publishing Limited Research Reports

Title	Published	Price
Journal of Fashion Marketing and Management: Challenges and opportunites for the clothing industry in Eastern and Southern Europe By: Emerald Group Publishing Limited Dramatic change is transpiring in both the production and marketing arenas of the global apparel industry. Struggling to survive in an increasingly competitive world marketplace, many clothing exporters are seeking new market frontiers. The articles \| more... Search inside this report	9/3/2007	$199.00
Journal of Business and Industrial Marketing: Business-to-business marketing practices in China By: Emerald Group Publishing Limited The quest for the greatest untapped business-to-business market on earth remains difficult and fraught with challenges. While some have succeeded, many have also failed. Why? This e-books seeks to answer this question. Written for academics, \| more... Search inside this report	4/20/2007	$199.00
Journal of Business and Industrial Marketing: Challenging business relationships By: Emerald Group Publishing Limited The guest editors, Per Vagn Freytag and Thomas Ritter have collated a set of papers which focus specifically on business to business relationships. Though they admit there is already existing literature on the topic, they \| more... Search inside this report	4/20/2007	$199.00
Qualitative Market Research: Developments in human observation methodologies By: Emerald Group Publishing Limited The editors’ intention with this e-book was to collect a set of papers which primarily look to the future of observational research in marketing, while remaining in some way cognizant of the rich history of \| more... Search inside this report	4/13/2007	$199.00
European Journal of Marketing: The marketing challenges within the enlarged single European Market By: Emerald Group Publishing Limited The aim of thie e-book is to portray the diversity of views existing on the complexity of marketing approaches in the enlarged European Union. Moreover, this e-book will reach readers just at a time when \| more... Search inside this report	4/13/2007	$199.00
Business Strategy Series: Focus on markets and marketing By: Emerald Group Publishing Limited This e-book contains a series of articles on marketing and the latest innovative methods that companies are using to reach new markets, specifically geographical new markets, such as China and Japan. This e-book includes contributions \| more... Search inside this report	1/5/2007	$199.00
Consumer Empowerment By: Emerald Group Publishing Limited Guest Editor Len Tiu Wright’s definition of consumer empowerment in marketing is: "A mental state usually accompanied by a physical act which enables a consumer or a group of consumers to put into effect their \| more... Search inside this report	9/29/2006	$199.00
Issues and Advances In International Marketing Research By: Emerald Group Publishing Limited This theme has been selected because, despite progress and methodological advancements, liberalising markets and technology impacts prompt for even more methodological and conceptual rigour when conducting research across borders. It has been argued that market \| more... Search inside this report	9/22/2006	$199.00
New Perspectives On International Entrepreneurship By: Emerald Group Publishing Limited The guest editors argue that while interest in the domain of international entrepreneurship has increased substantially over the last decade, there is still little agreement about its conceptual boundaries, core unit of analysis or central \| more... Search inside this report	9/22/2006	$199.00
Marketing to China in China and from China By: Emerald Group Publishing Limited This e-book features six articles - five of which focus on China or its near neighbors. Titles include: "marketing to Chinese consumers" and "The globalization of Chinese brands." Purpose - To compare marketing education \| more... Search inside this report	8/11/2006	$199.00
Fast Fashion By: Emerald Group Publishing Limited Fashion retail is in a period of growing competitive pressure. A large majority of UK high-street apparel retailers have followed the fast fashion concept in one form of another including Top Shop, New Look and \| more... Search inside this report	7/21/2006	$199.00
Marketing Education: Constructing The Future By: Emerald Group Publishing Limited How do we ensure that marketing academics create knowledge that is relevant, reaches the appropriate audiences, informs practice and contributes to further development of the profession and discipline of marketing? What part is, and should \| more... Search inside this report	5/19/2006	$199.00
Relationship Theory and Business Markets By: Emerald Group Publishing Limited One peculiarity of relationship marketing is that the pioneers drew to some extent on theory; the motivation behind relationship marketing being rooted in empirical observations and managerial problems, which highlighted the value added of relationship-based \| more... Search inside this report	4/21/2006	$199.00
Reflections On Business-to-Business Marketing In The Twenty-first Century By: Emerald Group Publishing Limited In the first decade of the 21st century we can now look back and reflect on how perceptions of and research into industrial markets (or should we call them B2B markets?) have changed and developed. \| more... Search inside this report	4/14/2006	$199.00
Consumption, Culture and Consumer Life-choices in Australia By: Emerald Group Publishing Limited While there is now an extensive literature on consumption theory virtually none of this work draws from Australian consumers. Most of the work is North American. Hence, the goal of this e-book lies in spotlighting \| more... Search inside this report	4/14/2006	$199.00
Corporate Marketing: Insights and Integration Drawn From Corporate Branding Corporate Identity Corporate Communication and Visual Identification By: Emerald Group Publishing Limited EJM has provided one of the principal platforms on the global stage relating to corporate marketing scholarship and associated areas. By revisiting past special editions of the EJM devoted to corporate-level concerns, a key aim \| more... Search inside this report	4/8/2006	$199.00
Pharmaceutical Marketing By: Emerald Group Publishing Limited The purpose of this e-book is to address some of the complex and controversial issues posed by pharmaceutical marketing. Specifically, articles in this work will address the impact of direct-to-consumer advertising of drugs, the \| more... Search inside this report	11/11/2005	$199.00
Ethics and International Marketing: Research Background and Challenges By: Emerald Group Publishing Limited The aim of this e-book is to provide diverse views on the complexity of ethical issues in the context of international marketing. It is the outcome of the efforts and contributions of several authors and \| more... Search inside this report	9/30/2005	$199.00
Demographic Change And The Fashion Market By: Emerald Group Publishing Limited This e-book presents the results of research into a range of these issues in a range of countries as specifically applied to the marketing of apparel. The primary focus is on the issue of \| more... Search inside this report	9/23/2005	$199.00
Doing Business In A Digital World By: Emerald Group Publishing Limited This e-book offers a multi-national perspective on factors relating to digital technologies in business-to-business markets. Comprising ten articles in all it features the work of leading authors such as George, S. Day, S. Tamer Cavusgil, \| more... Search inside this report	6/24/2005	$199.00
Cultural Perspectives On Services Marketing By: Emerald Group Publishing Limited Thie e-book features papers from the second meeting of the Royal Bank International Research Seminar which took place in Montreal at the John Molson School of Business, Concordia University, September 26 and 27, 2003. \| more... Search inside this report	6/3/2005	$199.00
Marketing By: Emerald Group Publishing Limited In these times of constantly shrinking budgets and increased competition, a market-driven strategy allows a company to truly understand its market and the customers that are the basis for this market. This effort allows for \| more... Search inside this report	4/29/2005	$199.00
New Paths to Thick Descriptions: innovativeness in data collection and interpretation By: Emerald Group Publishing Limited The papers in this e-book focus on data collection and whilst none can claim to be completely new, all challenge our usual reliance on focus groups or depth interviews and challenge us to think more \| more... Search inside this report	4/15/2005	$199.00
The State of Research in Marketing By: Emerald Group Publishing Limited Features pieces from leading figures in the field such as John Saunders, Evert Gummesson and Dale Littler. A number of the UK authors are key people with regard to the UK Academy of Marketing. \| more... Search inside this report	4/15/2005	$199.00
Product Portfolio Management and Corporate Performance in the Banking Sector By: Emerald Group Publishing Limited This e-book, has two objectives. The first objective is to offer a compilation of contemporary scholarly work around product-portfolio related issues in the financial services sectors. The second objective is to provide a stimulus \| more... Search inside this report	2/11/2005	$199.00
Title	Published	Price

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