Jupiter Research Corporation Research Reports

Title	Published	Price
Vertical Search By: Jupiter Research Corporation As general search engines grow more expensive, companies that market to SMBs are looking to diversify their search spending. \| more... Search inside this report	11/5/2007	$750.00
European Music Discovery By: Jupiter Research Corporation Facebook's decision to follow the lead of MySpace and Bebo and launch an artist offering reflects the growing importance of social networks to music marketing. But if that same lead is followed by other social \| more...	11/2/2007	$750.00
User-Generated Video on Mainstream Sites By: Jupiter Research Corporation Perceiving increasing popularity of user-generated video (UGV), online media firms with little experience in soliciting reader contributions feel pressure to incorporate UGV into their offerings. \| more...	10/31/2007	$750.00
Marketing IRAs By: Jupiter Research Corporation Financial institutions are seeking to optimize use and influence of the online channel in the individual retirement account (IRA) research process. \| more...	10/30/2007	$1,500.00
Consumer PCs By: Jupiter Research Corporation Hewlett-Packard, Dell, and Apple are all increasing efforts to drive consumer PC sales to thereby grow market share as well as leverage the consumer platform for other services and \| more... Search inside this report	10/29/2007	$750.00
E-mail Marketing Adoption By: Jupiter Research Corporation US e-mail marketers will face increasing competition from their European peers as they begin to explore international e-mail opportunities. US e-mail marketing vendors seeking European expansion are therefore questioning the many unseen hurdles that lie \| more... Search inside this report	10/29/2007	$750.00
US Frequent Business Travel Executive Survey, 2007 By: Jupiter Research Corporation The majority of managed frequent business travelers are booking travel online. Frequent business travelers who are managed off-line are less likely to be strictly managed, and their companies are missing opportunities to leverage the policy \| more... Search inside this report	10/29/2007	$1,500.00
US Frequent Business Travel Executive Survey, 2007 By: Jupiter Research Corporation The majority of managed frequent business travelers are booking travel online. Frequent business travelers who are managed off-line are less likely to be strictly managed, and their companies are missing opportunities to leverage the policy \| more... Search inside this report	10/26/2007	$1,500.00
User-Generated Content By: Jupiter Research Corporation The success of social marketing tactics is predicated on the use of and creation of Web 2.0 applications such as social networking sites, podcasts, blogs, and digital video and audio. This report segments creators and \| more... Search inside this report	10/26/2007	$750.00
US Online Video Consumer Survey, 2007 By: Jupiter Research Corporation Online video is fast becoming a Web requirement, but many companies have started up or launched initiatives with only a superficial notion of who is watching. Knowing the real characteristics of the online video audience \| more... Search inside this report	10/24/2007	$1,500.00
Multi-play Offerings By: Jupiter Research Corporation Consumers can now purchase all communications services from one provider, with telecom providers rolling out video services and cable operators offering wireless \| more... Search inside this report	10/22/2007	$750.00
Multivariate Testing Agenda By: Jupiter Research Corporation Recent acquisitions within the multivariate testing market raise awareness and foreshadow increased adoption. However, marketers need guidance regarding elements to test and methods for implementing effective testing programs. \| more... Search inside this report	10/22/2007	$750.00
Widgets By: Jupiter Research Corporation Users of social networks, bloggers, and others have quickly adopted the use of widgets—small programs that add utility or outside information to their pages. Use of widgets is quickly becoming a key element of networked \| more... Search inside this report	10/22/2007	$750.00
Information Security By: Jupiter Research Corporation The impact of online financial fraud has received significant attention, but a review of the data indicates fraud is a multichannel concern. With consumers' education largely in place, relatively stronger attention must be paid to \| more... Search inside this report	10/22/2007	$750.00
US Online Retail Holiday Forecast, 2007 By: Jupiter Research Corporation Online retail continues to grow and influence the overall retail market in the US. However, proven success breeds competition, and the critical holiday season (i.e., November and December) is no \| more... Search inside this report	10/19/2007	$750.00
Mobile Video By: Jupiter Research Corporation Mobile video (broadcast TV, clips, streaming) offers content providers a new way of interacting with viewers on their cell phones, but adoption lags other mobile media \| more... Search inside this report	10/19/2007	$750.00
Sending from the Inside By: Jupiter Research Corporation Market conditions—including e-mail list growth as well as ability to relatively better manage and contain persistent e-mail deliverability challenges—are allowing organizations to reevaluate the potential benefits of deploying on-premises e-mail marketing \| more... Search inside this report	10/17/2007	$750.00
Optimization By: Jupiter Research Corporation Recent purchases of optimization companies (e.g., Google's acquisition of DoubleClick, Microsoft's purchase of aQuantive) have raised advertisers' awareness of third-party optimization \| more... Search inside this report	10/17/2007	$1,500.00
Online Music Buyers By: Jupiter Research Corporation According to industry trade groups, CD sales in the US were down 13 percent in 2006, and another 19 percent in the first half of 2007. Digital spending is not making up the \| more... Search inside this report	10/12/2007	$750.00
Social Marketing in Europe By: Jupiter Research Corporation Social networking sites like MySpace and Facebook, as well as video sites like YouTube and DailyMotion, allow users to engage with each other and share content. Marketers are working to leverage these sites as they \| more... Search inside this report	10/11/2007	$1,500.00
Online Personal Care Sales By: Jupiter Research Corporation As the European online retail marketplace continues to mature, less developed categories such as personal care will provide significant opportunity for growth, which will augment retailers' sales during the festive season (generally known as the \| more... Search inside this report	10/11/2007	$750.00
US Wi-Fi Consumer Survey, 2007 By: Jupiter Research Corporation The Wi-Fi Alliance has begun to certify a new generation of high-speed Wi-Fi equipment, and an increasing number of Wi-Fi-enabled devices (e.g., iPhone) are hitting the \| more... Search inside this report	10/10/2007	$750.00
In-Game Advertising By: Jupiter Research Corporation JupiterResearch believes that several factors should increase the reach of in-gaming advertising with the start of a new console \| more... Search inside this report	10/10/2007	$750.00
US Online Pharmaceutical Executive Survey, 2007 By: Jupiter Research Corporation Consumer-directed online marketing investments of pharmaceutical, biotechnology, and medical device manufacturers are becoming increasingly \| more... Search inside this report	10/9/2007	$750.00
Budgeting for Search Marketing By: Jupiter Research Corporation Marketers face various challenges in planning budgets as search spending \| more... Search inside this report	10/9/2007	$750.00
Title	Published	Price

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