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Demographic Profile
By: Jupiter Research Corporation
JupiterResearch's Online Behavior & Demographics reports provide data and analysis of key audience segments of the online population, with relevant data drawn from a variety of sources. This report analyzes the behavior of online baby
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3/4/2008
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$750.00
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E-mail Marketing Buyer's Guide, 2008
By: Jupiter Research Corporation
JupiterResearch's e-mail service provider (ESP) evaluation details the offerings of 32 vendors. JupiterResearch bases their overall value, suitability, and breadth on the distinct needs of three types of marketers, and places them in three categories
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3/3/2008
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$1,500.00
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Cell Phone Games
By: Jupiter Research Corporation
This report examines the demographics of cell phone game consumption and hardware system ownership.
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2/28/2008
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$750.00
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Teen Talking and Texting
By: Jupiter Research Corporation
Wireless-centric teens have been driving text-messaging (SMS) revenues for years, and carriers would like to see SMS activity perpetuate as teens age.
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2/28/2008
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$750.00
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User-Generated Content in International Markets
By: Jupiter Research Corporation
Companies are trying to determine the best way to add user-generated content (UGC) to their international Web sites.
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2/27/2008
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$750.00
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Widgets
By: Jupiter Research Corporation
Web widgets are multiplying, and these seemingly innocuous bits of code sometimes accomplish highly strategic objectives. Site operators are challenged to capitalize on the buzz of widgets, while delivering value and results.
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2/26/2008
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$750.00
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Mobile Coupons
By: Jupiter Research Corporation
Coupons have resonated with cost-conscious consumers for decades. Now, advertisers are deploying digital coupons on cell phones, aiming to exploit the inherent location and real-time delivery capabilities that make for a more compelling solution than
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2/26/2008
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$750.00
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Political Communication
By: Jupiter Research Corporation
The 2008 presidential primary season is now in full swing, and later in the year, the parties' chosen candidates will face off for the presidency. Online media are key elements in all the presidential campaigns,
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2/25/2008
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$750.00
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Service Integration
By: Jupiter Research Corporation
Broadband service providers (BSPs) are in the early stages of integrating services into their bundled offerings. In so doing, BSPs will differentiate their products and enhance the value proposition of bundling beyond a single bill
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2/25/2008
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$1,500.00
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Video Game Distribution
By: Jupiter Research Corporation
The major landscape change made possible in the current generation of systems is in the form of digital distribution as a means of working around incumbent retail.
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2/22/2008
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$750.00
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Online Wardrobing
By: Jupiter Research Corporation
During peak sales periods such as the festive season (generally known as the holiday season in the US), Easter, or the back-to-school season, shoppers are looking online for gifts across a range of categories. This
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2/22/2008
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$750.00
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European Digital TV Forecast, 2007 to 2012
By: Jupiter Research Corporation
Adoption of digital TV (DTV) is leading to an increase in the number of free-to-air TV channels, which challenges pay-TV operators to differentiate. Meanwhile, consumers' purchasing of high-definition TV (HDTV) sets is creating a growing
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2/21/2008
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$750.00
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ITization of the Digital Home
By: Jupiter Research Corporation
Consumers are being charged with the task of managing increasingly complex environments for home and mobile use.
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2/20/2008
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$750.00
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US Online Automotive Forecast, 2007 to 2012
By: Jupiter Research Corporation
The Internet continues to influence online automotive researchers' purchase decisions. Prospective buyers have begun to rely on online research sources—including manufacturer and third-party Web sites—as much as they rely on dealerships to provide information about
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2/19/2008
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$1,500.00
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On-Demand Music Services
By: Jupiter Research Corporation
On-demand subscription music services have been around for six years—they're older than Apple's iTunes Music Store—yet the business is sluggish. Now, a handful of ad-supported free services are emerging.
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2/14/2008
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$750.00
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Digital Imaging
By: Jupiter Research Corporation
The consumer transition to digital imaging is complete, with little change in consumer behavior year over year. The challenge for vendors will be to find new revenue opportunities and ways to further evolve consumer behavior
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2/11/2008
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$1,500.00
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Omnifone Develops Innovative Subsidized Mobile Music Offering
By: Jupiter Research Corporation
Mobile music service provider Omnifone has partnered with handset manufacturer LG to create MusicStation Max (MSM), a prelicensed, free, unlimited mobile music download offering. LG will fully subsidize the cost to consumers. Mobile operators will
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2/11/2008
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$750.00
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Community
By: Jupiter Research Corporation
As the importance of user-generated content (UGC) continues to increase, social marketers are keen to involve their brands and products in the conversation, often through online communities.
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2/8/2008
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$750.00
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Media Trends
By: Jupiter Research Corporation
While media becomes increasingly fragmented, the evolution of online advertising and the rise of social media are set to shake up the industry.
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2/8/2008
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$1,500.00
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Online Travel in Canada
By: Jupiter Research Corporation
Online travel research and booking is growing in Canada, where user-generated content (UGC) is a resource used by a significant number of travelers.
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2/7/2008
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$750.00
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Consumer Mobile Internet
By: Jupiter Research Corporation
Mobile Internet pricing in Europe is being revamped with unlimited-use packages—from web'n'walk (June 2005) to X-Series (November 2006) and SFR Illimythics (November 2007). Relatively more affordable and transparent data-pricing offerings are thus gaining ground.
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2/5/2008
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$750.00
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Media Multitaskers
By: Jupiter Research Corporation
Advertisers' widespread failure to unify the planning and execution of their online and off-line campaigns is costing them an opportunity to drive direct online response from one of the most attractive segments of Internet users:
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2/5/2008
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$750.00
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Airlines and Leisure Travelers
By: Jupiter Research Corporation
In the wake of the US airline industry's low on-time performance, cancellations due to Federal Aviation Administration (FAA) safety inspections, and increasing prices, airlines must address leisure passengers' dissatisfaction with the air travel
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2/5/2008
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$750.00
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US Online Banking Forecast, 2007 to 2012
By: Jupiter Research Corporation
As online banking adoption reaches maturity, banks have opportunities within certain demographic groups to increase the adoption
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2/5/2008
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$750.00
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US Online Category Advertising Forecast, 2007 to 2012
By: Jupiter Research Corporation
Ad dollars are shifting online, despite critical challenges in various industries (e.g., financial services, automotive) and an overall ad market slowdown.
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2/4/2008
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$1,500.00
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