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A Brand Called Hope: Reimagining Consumer Culture
By: Hartman Group
No longer tied to the traditions of their parents food shopping and eating habits today's consumers have different aspirations. They desire something new, something better. Something to hope for.
Drawing on The Hartman Group's decades-long
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11/1/2008
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$40.00
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Baby Boomers: 2006: Changing Food Consumption Among Baby Boomers (1946-1964)
By: Hartman Group
No other generation in history has been more intensely watched than Baby Boomers. Anything "boomer" makes headlines. And for good reason, with an estimated annual spending in the $2 trillion range, this consumer group of
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3/1/2007
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$20,000.00
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Boomers: Changing Food Consumption Among Baby Boomers
By: Hartman Group
What You Can Expect
Given that boomers' changing relationship with food and beverages, and health and wellness are occurring in an ever-complicating labyrinth of dining, product and retail options, Changing Food Consumption Among Baby Boomers:
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4/1/2007
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$10,000.00
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Children's Wellness 2006: At The Intersection Of Hope & Anxiety
By: Hartman Group
The Hartman Group is pleased to present its third study on children's wellness. This study, which is national in scope and conducted using primary ethnographic research, is informed by many years spent documenting the lifestyle,
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3/1/2006
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$1,500.00
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Children's Wellness: Understanding Children's Health & Wellness Needs
By: Hartman Group
The Children's Wellness Syndicated Study was designed to help
marketers understand the wellness lifestyle drivers in families with
children and enable them to better position children's wellness products in the marketplace.
Wellness Lifestyle and
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11/1/2001
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$150.00
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Connecting Beverage Consumption and Consumer Moods
By: Hartman Group
The second report in The Hartman Group's Pulse Report Series, this study suggests a successful strategy for beverage manufacturers and retailers is to craft a compelling association between a particular drink and a specific consumer
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1/15/2004
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$30.00
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Contemporary Food Trends
By: Hartman Group
The world is a very, very different place than it was 12 months ago. So, we consider this an ideal opportunity to give pause and take stock of these changes. To look back at where
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12/17/2008
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$30.00
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Convenience Stores: Understanding How Consumers Shop
By: Hartman Group
Marketers, brand managers, analysts and others have for several years now recognized the important interplay between consumer behavior and consumer experience in the retail setting. Many consulting agencies now specialize in the retail sector, often
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6/1/2006
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$30.00
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Cultural Legitimacy
By: Hartman Group
One of the great things about consumer capitalism is that it continuously generates the New. Thousands of new concepts are generated by thousands of creative, inventive people. Some of these succeed in establishing themselves, but
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9/1/2004
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$30.00
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Cultural Trends 2009
By: Hartman Group
Unless you spent 2008 under a rock (or wandering around Second Life) some of the biggest cultural trends actually had very little to do with mainstream media - television, film, music and the like. While
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12/30/2008
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$30.00
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Food and the Environment: A Consumer's Perspective - Phase Three
By: Hartman Group
Building upon the insights of Food and the Environment, Phases One and Two, Phase Three revisits the U.S. population and segments them on the same battery of 97 attitudinal statements used in 1996. Based on
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7/1/1999
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$30.00
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Food Safety From A Consumer Perspective
By: Hartman Group
The roots of this study lay in the events of 2003 and early 2004 when mad cow/BSE was first
discovered in North America (first in Canada in December 2003 and then in the United
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7/1/2005
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$50.00
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Gift Card Buying Trends: Shopper Intentions and Purchase Behaviors 2009
By: Hartman Group
Gift Card Buying Trends explores who buys gift cards, when, where, why and how. It compares shoppers' intentions pre-holiday 2008 with their holiday gift card purchase behaviors to determine what was actually spent, the types
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4/1/2009
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$1,250.00
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Gift Cards Purchase & Redemption, Pre-Holiday Outlook 2008
By: Hartman Group
The Hartman Group, Inc. has teamed up with respected shopper survey experts, A National Research Network, to explore consumer trends, attitudes and behaviors with regard to gift card purchases this upcoming holiday season. Learn the
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9/1/2008
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$1,250.00
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Healthy Living: Natural Personal Care & Household Products
By: Hartman Group
The natural health and beauty care and natural household products categories are beginning to experience growth and wide consumer experimentation. However, consumers are participating in these product worlds tentatively and infrequently.
The key
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7/1/2001
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$250.00
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Healthy Living: Organic & Natural Products
By: Hartman Group
The market for both organic and natural products is exploding with growth. This is at a time when the fundamental competitive structure of the industry is evolving from entrepreneur-led businesses into a mass-market with large,
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4/1/2001
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$250.00
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Healthy Living: Vitamins, Minerals, Herbs & Supplements
By: Hartman Group
The world of vitamins, minerals, herbals and specialty supplements is far and away the most active product world in the health and wellness arena. In fact, 83% of American households use these products.
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4/1/2001
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$1,000.00
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Integrated Health Care
By: Hartman Group
An important cultural shift is occurring in the U.S., reflected by the increased appreciation for the values of nature, tradition, community, spirituality and personal responsibility. While this changing paradigm is reverberating throughout many aspects of
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9/1/1998
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$250.00
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Marketing to Today's Mom, 21st Century Style: New Truths & Consequences
By: Hartman Group
This white paper, the first in The Hartman Group Lifestyle Series, reveals how the imagery that many marketers have of moms is out of step - and often out of touch - with the cultural
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5/1/2006
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$30.00
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Multicultural Foods: Spicing Up the American Diet
By: Hartman Group
Consumers tastes are changing and moving beyond classic notions of American food, which they now consider bland by comparison to the exciting new flavors and food experiences they encounter in many different types of ethnic
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11/1/2007
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$30.00
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Natural Sensibility: A Study of America's Changing Culture and Lifestyle
By: Hartman Group
This report seeks to provide strategic insights and information on how the activities, attitudes and behaviors of the American consumer intersect to drive a diverse market in the natural products industry. The first of it's
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9/1/1998
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$125.00
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Obesity in America: Understanding Weight Management from a Consumer Perspective
By: Hartman Group
While public health officials, policy analysts, nutritionists, the media, retailers and manufacturers watch the number of overweight and obese individuals increase, they remain unable to answer a very important question. How is it that most
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3/15/2004
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$2,500.00
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Organic 2006: Consumer Attitudes & Behavior Five Years Later & Into The Future
By: Hartman Group
Organic 2006 is The Hartman Group's sixth focused report on consumer participation in the organic products market. This report integrates new primary quantitative and qualitative research findings and builds upon more than 15 years of
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5/1/2006
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$6,000.00
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Organic Consumer Evolution 2003
By: Hartman Group
Organic Consumer Evolution 2003 defines the various organic
lifestyles that consumers are currently engaged in and explores how they
integrate products into these lifestyles. Using our Live-Shop-Buy Model,
this report provides extensive analysis of
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3/1/2003
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$1,500.00
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Organic Food & Beverage Trends 2004: Lifestyles, Language and Category Adoption
By: Hartman Group
"The Hartman Group has been following and studying the organic consumer for over fifteen years. During that time, the consumer meaning and perceived value of organic has evolved, along with the users of organic themselves.
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8/11/2004
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$30.00
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