Hartman Group Research Reports

Title	Published	Price
Connecting Beverage Consumption and Consumer Moods By: Hartman Group The second report in The Hartman Group's Pulse Report Series, this study suggests a successful strategy for beverage manufacturers and retailers is to craft a compelling association between a particular drink and a specific consumer \| more... Buy by the section \| Search inside this report	1/15/2004	$30.00
Pulse Report: The Low-Carb Diet and Today's Consumer By: Hartman Group The Hartman Group, as part of the new Pulse Report Series, has completed an in-depth examination of what a low-carb diet means to consumers and to your business. Using a combination of quantitative and qualitative \| more... Buy by the section \| Search inside this report	10/8/2003	$30.00
Understanding Obesity: Beyond Teaching, Tinkering & Blaming By: Hartman Group As analysts and consultants in the health, wellness and food arenas, we are continually puzzled-and more than a bit frustrated-by our collective response to the obesity issue. While we stand united in our belief that \| more... Search inside this report	7/1/2006	$30.00
Trends in Fresh By: Hartman Group Packaged and processed foods rose to prominence during the mid to latter half of the 20th century. Attempting to deliver on modernity's great promise of convenience, reliability and, most notably, affordability, manufacturers skillfully engineered packaged \| more... Search inside this report	11/1/2005	$30.00
Packaged Goods: Thinking the Unthinkable By: Hartman Group This provocative white paper lends context and meaning to an evolving food trend in packaged goods center store migration. Here we answer the question, Is value-add now value-less?...and what you can do about it. \| more... Search inside this report	2/1/2006	$30.00
Marketing to Today's Mom, 21st Century Style: New Truths & Consequences By: Hartman Group This white paper, the first in The Hartman Group Lifestyle Series, reveals how the imagery that many marketers have of moms is out of step - and often out of touch - with the cultural \| more... Search inside this report	5/1/2006	$30.00
Convenience Stores: Understanding How Consumers Shop By: Hartman Group Marketers, brand managers, analysts and others have for several years now recognized the important interplay between consumer behavior and consumer experience in the retail setting. Many consulting agencies now specialize in the retail sector, often \| more... Search inside this report	6/1/2006	$30.00
Trans Fats: A Caution Light for Food Manufacturers, Retailers and Public Health Officials By: Hartman Group Trans fats have become public health enemy number one on many levels across the country as municipalities such as New York and Chicago are moving to eliminate partially hydrogenated oils from foodservice establishments citywide. Trans \| more... Search inside this report	8/1/2007	$30.00
Cultural Trends 2009 By: Hartman Group Unless you spent 2008 under a rock (or wandering around Second Life) some of the biggest cultural trends actually had very little to do with mainstream media - television, film, music and the like. While \| more...	12/30/2008	$30.00
Contemporary Food Trends By: Hartman Group The world is a very, very different place than it was 12 months ago. So, we consider this an ideal opportunity to give pause and take stock of these changes. To look back at where \| more...	12/17/2008	$30.00
Redefining Quality in Premium Frozen Dinners & Entrees By: Hartman Group Contemporary notions of quality regarding the frozen meal are being redefined by today's consumers. For decades, the frozen food industry has marketed frozen meals based on two factors: price and convenience. So, with sales for \| more...	11/1/2008	$30.00
Reimagining Convenience Foods By: Hartman Group From WW II on, convenience foods have transformed the way entire generations of American consumers have cooked and savored food. Even today, the role of convenience foods in the kitchens and diets of Americans owes \| more...	1/1/2008	$30.00
Voting with Dollars: The Power and Penance of Responsible Purchasing By: Hartman Group Consumers wield an awful lot of power in the marketplace but face a certain amount of remorse when spending is out of alignment with personal values. More and more consumers believe their purchase decisions have \| more...	5/1/2008	$30.00
Multicultural Foods: Spicing Up the American Diet By: Hartman Group Consumers tastes are changing and moving beyond classic notions of American food, which they now consider bland by comparison to the exciting new flavors and food experiences they encounter in many different types of ethnic \| more... Search inside this report	11/1/2007	$30.00
Shopper Fact Sheet: Consumer Interest in New Products in Supermarkets By: Hartman Group This fact sheet is derived from results of an online survey fielded via Hartman Interactive, The Hartman Groups online panel for consumers, designed to explore a select number of factors from the perspective of consumer \| more... Search inside this report	10/1/2007	$30.00
Food and the Environment: A Consumer's Perspective - Phase Three By: Hartman Group Building upon the insights of Food and the Environment, Phases One and Two, Phase Three revisits the U.S. population and segments them on the same battery of 97 attitudinal statements used in 1996. Based on \| more... Buy by the section \| Search inside this report	7/1/1999	$30.00
Cultural Legitimacy By: Hartman Group One of the great things about consumer capitalism is that it continuously generates the New. Thousands of new concepts are generated by thousands of creative, inventive people. Some of these succeed in establishing themselves, but \| more... Search inside this report	9/1/2004	$30.00
Trans Fats: The Consumer Issue That Never Was By: Hartman Group Trans fat is making news headlines and is beginning to make its way into the consumer lexicon as food industry giants are being proactive in reducing or eliminating trans fats from their products. It seems \| more...	12/1/2004	$30.00
U.S. Consumer Use of Vitamins, Minerals, Herbs and Supplements: VMHS Phase Three By: Hartman Group Phase Three is a national study of 42,522 U.S. households, focusing on consumer purchase and usage of dietary supplements. This report gives extensive primary research on this exploding marketplace in which 71% of households have \| more...	4/1/2000	$30.00
Organic Food & Beverage Trends 2004: Lifestyles, Language and Category Adoption By: Hartman Group "The Hartman Group has been following and studying the organic consumer for over fifteen years. During that time, the consumer meaning and perceived value of organic has evolved, along with the users of organic themselves. \| more... Buy by the section \| Search inside this report	8/11/2004	$30.00
Wellness Interactive Survey: Healthy Beverages Report By: Hartman Group In February 2003 we surveyed our online consumer wellness panel, Wellness Interactive, to gain a better understanding of consumers' self-reported usage habits of healthy beverages. Data in the report are provided for four different \| more... Search inside this report	4/1/2003	$30.00
The Hartman Report: Destination Wellness, Phase I By: Hartman Group Destination Wellness is the most current and comprehensive source available on the new evolving wellness arena, analyzing four key topics: the consumer, the store, the brand, and the future. This report aids the existing conventional supermarket \| more...	4/1/2000	$39.95
A Brand Called Hope: Reimagining Consumer Culture By: Hartman Group No longer tied to the traditions of their parents food shopping and eating habits today's consumers have different aspirations. They desire something new, something better. Something to hope for. Drawing on The Hartman Group's decades-long \| more...	11/1/2008	$40.00
Food Safety From A Consumer Perspective By: Hartman Group The roots of this study lay in the events of 2003 and early 2004 when mad cow/BSE was first discovered in North America (first in Canada in December 2003 and then in the United \| more... Search inside this report	7/1/2005	$50.00
The Vanishing Potato: Understanding the World of Low-Carb Dieting from a Consumer Perspective By: Hartman Group Based on what the media has been reporting over the last year, the popularity of low-carb dieting is at an all-time high. Yet, our Fall 2003 report, The LowCarb Diet and Today’s Consumer, revealed that \| more... Buy by the section \| Search inside this report	7/19/2004	$50.00
Title	Published	Price

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