Hartman Group Research Reports

Title	Published	Price
Natural Sensibility: A Study of America's Changing Culture and Lifestyle By: Hartman Group This report seeks to provide strategic insights and information on how the activities, attitudes and behaviors of the American consumer intersect to drive a diverse market in the natural products industry. The first of it's \| more... Search inside this report	9/1/1998	$125.00
Integrated Health Care By: Hartman Group An important cultural shift is occurring in the U.S., reflected by the increased appreciation for the values of nature, tradition, community, spirituality and personal responsibility. While this changing paradigm is reverberating throughout many aspects of \| more... Search inside this report	9/1/1998	$250.00
The Organic Consumer Profile By: Hartman Group In 1999 we conducted a survey of 26,000 representative U.S. households to identify interest and participation levels in the organic food and beverage market. Results of the initial survey indicated approximately one-third of U.S. consumers \| more... Buy by the section \| Search inside this report	4/1/1999	$275.00
Food and the Environment: A Consumer's Perspective - Phase Three By: Hartman Group Building upon the insights of Food and the Environment, Phases One and Two, Phase Three revisits the U.S. population and segments them on the same battery of 97 attitudinal statements used in 1996. Based on \| more... Buy by the section \| Search inside this report	7/1/1999	$30.00
Vitamins, Minerals, Herbs & Supplements: A Year in Review 1999 By: Hartman Group This quantitative report provides the following data for 1999 from a nationally representative panel of dietary supplement consumers: Top 15 Brand & Top 5 Products in vitamin/mineral and herbal/dietary supplement categories; Monthly purchase and sales \| more...	2/1/2000	$250.00
The Hartman Report: Destination Wellness, Phase I By: Hartman Group Destination Wellness is the most current and comprehensive source available on the new evolving wellness arena, analyzing four key topics: the consumer, the store, the brand, and the future. This report aids the existing conventional supermarket \| more...	4/1/2000	$39.95
U.S. Consumer Use of Vitamins, Minerals, Herbs and Supplements: VMHS Phase Three By: Hartman Group Phase Three is a national study of 42,522 U.S. households, focusing on consumer purchase and usage of dietary supplements. This report gives extensive primary research on this exploding marketplace in which 71% of households have \| more...	4/1/2000	$30.00
The Organic Lifestyle Shopper Study By: Hartman Group An in-depth analysis of organic lifestyles, consumer purchase behavior, distribution channels, information sources and other issues supports marketers in their efforts to understand organic consumers and target them effectively. The study is based upon primarily \| more... Buy by the section \| Search inside this report	9/1/2000	$500.00
Healthy Living: Organic & Natural Products By: Hartman Group The market for both organic and natural products is exploding with growth. This is at a time when the fundamental competitive structure of the industry is evolving from entrepreneur-led businesses into a mass-market with large, \| more... Buy by the section \| Search inside this report	4/1/2001	$250.00
Healthy Living: Vitamins, Minerals, Herbs & Supplements By: Hartman Group The world of vitamins, minerals, herbals and specialty supplements is far and away the most active product world in the health and wellness arena. In fact, 83% of American households use these products. \| more... Buy by the section \| Search inside this report	4/1/2001	$1,000.00
Healthy Living: Natural Personal Care & Household Products By: Hartman Group The natural health and beauty care and natural household products categories are beginning to experience growth and wide consumer experimentation. However, consumers are participating in these product worlds tentatively and infrequently. The key \| more... Buy by the section \| Search inside this report	7/1/2001	$250.00
Children's Wellness: Understanding Children's Health & Wellness Needs By: Hartman Group The Children's Wellness Syndicated Study was designed to help marketers understand the wellness lifestyle drivers in families with children and enable them to better position children's wellness products in the marketplace. Wellness Lifestyle and \| more... Buy by the section \| Search inside this report	11/1/2001	$150.00
Women's Wellness: Identifying Women's Wellness Needs By: Hartman Group This landmark study offers marketers a clear picture of today's women's wellness consumer through analysis of lifestyle and culture, shopping behavior, and product and brand usage. Qualitative and quantitative research was conducted nationwide to assess \| more... Buy by the section \| Search inside this report	2/1/2002	$3,750.00
Wellness Myths & Misperceptions: A Hartman Group Industry By: Hartman Group Wellness Myth #3: "Wellness is just a small niche market." In "Wellness Myths and Misperceptions" we address this and several other common myths in the health and wellness industries based on consumer interviews and \| more... Search inside this report	8/1/2002	$100.00
Organic Consumer Evolution 2003 By: Hartman Group Organic Consumer Evolution 2003 defines the various organic lifestyles that consumers are currently engaged in and explores how they integrate products into these lifestyles. Using our Live-Shop-Buy Model, this report provides extensive analysis of \| more... Buy by the section \| Search inside this report	3/1/2003	$1,500.00
Wellness Interactive Survey: Healthy Beverages Report By: Hartman Group In February 2003 we surveyed our online consumer wellness panel, Wellness Interactive, to gain a better understanding of consumers' self-reported usage habits of healthy beverages. Data in the report are provided for four different \| more... Search inside this report	4/1/2003	$30.00
Pulse Report: The Low-Carb Diet and Today's Consumer By: Hartman Group The Hartman Group, as part of the new Pulse Report Series, has completed an in-depth examination of what a low-carb diet means to consumers and to your business. Using a combination of quantitative and qualitative \| more... Buy by the section \| Search inside this report	10/8/2003	$30.00
Connecting Beverage Consumption and Consumer Moods By: Hartman Group The second report in The Hartman Group's Pulse Report Series, this study suggests a successful strategy for beverage manufacturers and retailers is to craft a compelling association between a particular drink and a specific consumer \| more... Buy by the section \| Search inside this report	1/15/2004	$30.00
Obesity in America: Understanding Weight Management from a Consumer Perspective By: Hartman Group While public health officials, policy analysts, nutritionists, the media, retailers and manufacturers watch the number of overweight and obese individuals increase, they remain unable to answer a very important question. How is it that most \| more... Search inside this report	3/15/2004	$2,500.00
The Vanishing Potato: Understanding the World of Low-Carb Dieting from a Consumer Perspective By: Hartman Group Based on what the media has been reporting over the last year, the popularity of low-carb dieting is at an all-time high. Yet, our Fall 2003 report, The LowCarb Diet and Today’s Consumer, revealed that \| more... Buy by the section \| Search inside this report	7/19/2004	$50.00
Organic Food & Beverage Trends 2004: Lifestyles, Language and Category Adoption By: Hartman Group "The Hartman Group has been following and studying the organic consumer for over fifteen years. During that time, the consumer meaning and perceived value of organic has evolved, along with the users of organic themselves. \| more... Buy by the section \| Search inside this report	8/11/2004	$30.00
Cultural Legitimacy By: Hartman Group One of the great things about consumer capitalism is that it continuously generates the New. Thousands of new concepts are generated by thousands of creative, inventive people. Some of these succeed in establishing themselves, but \| more... Search inside this report	9/1/2004	$30.00
Trans Fats: The Consumer Issue That Never Was By: Hartman Group Trans fat is making news headlines and is beginning to make its way into the consumer lexicon as food industry giants are being proactive in reducing or eliminating trans fats from their products. It seems \| more...	12/1/2004	$30.00
Wellness Lifestyle Insights: Evolution of Consumer Trends in Health & Wellnes Data Tables By: Hartman Group The majority of consumers (85%) take an interest in their health and wellness. An interest that is largely driven by wanting to stay healthy, wanting to prevent future illness and wanting to feel better. The \| more... Search inside this report	4/1/2005	$500.00
Food Safety From A Consumer Perspective By: Hartman Group The roots of this study lay in the events of 2003 and early 2004 when mad cow/BSE was first discovered in North America (first in Canada in December 2003 and then in the United \| more... Search inside this report	7/1/2005	$50.00
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