Hartman Group Research Reports

Title	Published	Price
Pulse Report: Sugar and Sweeteners from a Consumer Perspective By: Hartman Group Sugar and Sweeteners from a Consumer Perspective documents consumer perceptions about sugar and examines in-depth the connections consumers make between sugar and juice, occasions for avoidance and use (including with children), and the dynamics of \| more... Search inside this report	7/1/2006	$550.00
Understanding Obesity: Beyond Teaching, Tinkering & Blaming By: Hartman Group As analysts and consultants in the health, wellness and food arenas, we are continually puzzled-and more than a bit frustrated-by our collective response to the obesity issue. While we stand united in our belief that \| more... Search inside this report	7/1/2006	$30.00
Convenience Stores: Understanding How Consumers Shop By: Hartman Group Marketers, brand managers, analysts and others have for several years now recognized the important interplay between consumer behavior and consumer experience in the retail setting. Many consulting agencies now specialize in the retail sector, often \| more... Search inside this report	6/1/2006	$30.00
Pulse Report: Sugar and Sweeteners from a Consumer Perspective By: Hartman Group Sugar and Sweeteners from a Consumer Perspective documents consumer perceptions about sugar and examines in-depth the connections consumers make between sugar and juice, occasions for avoidance and use (including with children), and the dynamics of \| more... Search inside this report	6/1/2006	$750.00
Organic 2006: Consumer Attitudes & Behavior Five Years Later & Into The Future By: Hartman Group Organic 2006 is The Hartman Group's sixth focused report on consumer participation in the organic products market. This report integrates new primary quantitative and qualitative research findings and builds upon more than 15 years of \| more... Search inside this report	5/1/2006	$6,000.00
Marketing to Today's Mom, 21st Century Style: New Truths & Consequences By: Hartman Group This white paper, the first in The Hartman Group Lifestyle Series, reveals how the imagery that many marketers have of moms is out of step - and often out of touch - with the cultural \| more... Search inside this report	5/1/2006	$30.00
Children's Wellness 2006: At The Intersection Of Hope & Anxiety By: Hartman Group The Hartman Group is pleased to present its third study on children's wellness. This study, which is national in scope and conducted using primary ethnographic research, is informed by many years spent documenting the lifestyle, \| more... Search inside this report	3/1/2006	$1,500.00
Pulse Report: Functional Foods From a Consumer Perspective By: Hartman Group This Pulse Report explores the gap that exists between the production-driven approach of today's functional food and beverage manufacturers and American consumers who are just beginning to comprehend what functional products are. While the market \| more... Search inside this report	3/1/2006	$550.00
Pulse Report: Functional Foods from a Consumer Perspective By: Hartman Group This report explores the gap that exists between the production-driven approach of today's functional food and beverage manufacturers and American consumers who are just beginning to comprehend what functional products are. While the market for \| more... Search inside this report	3/1/2006	$550.00
Packaged Goods: Thinking the Unthinkable By: Hartman Group This provocative white paper lends context and meaning to an evolving food trend in packaged goods center store migration. Here we answer the question, Is value-add now value-less?...and what you can do about it. \| more... Search inside this report	2/1/2006	$30.00
Trends in Fresh By: Hartman Group Packaged and processed foods rose to prominence during the mid to latter half of the 20th century. Attempting to deliver on modernity's great promise of convenience, reliability and, most notably, affordability, manufacturers skillfully engineered packaged \| more... Search inside this report	11/1/2005	$30.00
Shopper Insights How Cultural Occasions Frame The Consumer Experience By: Hartman Group Winter 2005 At a time when retailers and manufacturers are struggling for insights that drive genuine innovation, this groundbreaking research brings order and clarity to the rapidly emerging field known loosely as "Shopper \| more... Search inside this report	9/26/2005	$1,500.00
Food Safety From A Consumer Perspective By: Hartman Group The roots of this study lay in the events of 2003 and early 2004 when mad cow/BSE was first discovered in North America (first in Canada in December 2003 and then in the United \| more... Search inside this report	7/1/2005	$50.00
Wellness Lifestyle Insights: Evolution of Consumer Trends in Health & Wellnes Data Tables By: Hartman Group The majority of consumers (85%) take an interest in their health and wellness. An interest that is largely driven by wanting to stay healthy, wanting to prevent future illness and wanting to feel better. The \| more... Search inside this report	4/1/2005	$500.00
Trans Fats: The Consumer Issue That Never Was By: Hartman Group Trans fat is making news headlines and is beginning to make its way into the consumer lexicon as food industry giants are being proactive in reducing or eliminating trans fats from their products. It seems \| more...	12/1/2004	$30.00
Cultural Legitimacy By: Hartman Group One of the great things about consumer capitalism is that it continuously generates the New. Thousands of new concepts are generated by thousands of creative, inventive people. Some of these succeed in establishing themselves, but \| more... Search inside this report	9/1/2004	$30.00
Organic Food & Beverage Trends 2004: Lifestyles, Language and Category Adoption By: Hartman Group "The Hartman Group has been following and studying the organic consumer for over fifteen years. During that time, the consumer meaning and perceived value of organic has evolved, along with the users of organic themselves. \| more... Buy by the section \| Search inside this report	8/11/2004	$30.00
The Vanishing Potato: Understanding the World of Low-Carb Dieting from a Consumer Perspective By: Hartman Group Based on what the media has been reporting over the last year, the popularity of low-carb dieting is at an all-time high. Yet, our Fall 2003 report, The LowCarb Diet and Today’s Consumer, revealed that \| more... Buy by the section \| Search inside this report	7/19/2004	$50.00
Obesity in America: Understanding Weight Management from a Consumer Perspective By: Hartman Group While public health officials, policy analysts, nutritionists, the media, retailers and manufacturers watch the number of overweight and obese individuals increase, they remain unable to answer a very important question. How is it that most \| more... Search inside this report	3/15/2004	$2,500.00
Connecting Beverage Consumption and Consumer Moods By: Hartman Group The second report in The Hartman Group's Pulse Report Series, this study suggests a successful strategy for beverage manufacturers and retailers is to craft a compelling association between a particular drink and a specific consumer \| more... Buy by the section \| Search inside this report	1/15/2004	$30.00
Pulse Report: The Low-Carb Diet and Today's Consumer By: Hartman Group The Hartman Group, as part of the new Pulse Report Series, has completed an in-depth examination of what a low-carb diet means to consumers and to your business. Using a combination of quantitative and qualitative \| more... Buy by the section \| Search inside this report	10/8/2003	$30.00
Wellness Interactive Survey: Healthy Beverages Report By: Hartman Group In February 2003 we surveyed our online consumer wellness panel, Wellness Interactive, to gain a better understanding of consumers' self-reported usage habits of healthy beverages. Data in the report are provided for four different \| more... Search inside this report	4/1/2003	$30.00
Organic Consumer Evolution 2003 By: Hartman Group Organic Consumer Evolution 2003 defines the various organic lifestyles that consumers are currently engaged in and explores how they integrate products into these lifestyles. Using our Live-Shop-Buy Model, this report provides extensive analysis of \| more... Buy by the section \| Search inside this report	3/1/2003	$1,500.00
Wellness Myths & Misperceptions: A Hartman Group Industry By: Hartman Group Wellness Myth #3: "Wellness is just a small niche market." In "Wellness Myths and Misperceptions" we address this and several other common myths in the health and wellness industries based on consumer interviews and \| more... Search inside this report	8/1/2002	$100.00
Women's Wellness: Identifying Women's Wellness Needs By: Hartman Group This landmark study offers marketers a clear picture of today's women's wellness consumer through analysis of lifestyle and culture, shopping behavior, and product and brand usage. Qualitative and quantitative research was conducted nationwide to assess \| more... Buy by the section \| Search inside this report	2/1/2002	$3,750.00
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