eMarketer Research Reports

Title	Published	Price
Mobile Search: Clash of the Titans By: eMarketer The telecom and Internet industries are colliding head-on in a battle for control of the consumer mobile search business. Both sides possess advantages and limitations, and no one knows which side will emerge victorious. \| more... Search inside this report	7/1/2007	$695.00
Consumer Electronics Online: Converged or Confused? By: eMarketer Say "digital home" and most US adults will answer "too expensive" or "too hard to set up." Yet many wish they could integrate and control the various electronic devices already in their homes. That's why \| more... Search inside this report	7/1/2007	$695.00
European B2C E-Commerce: Spotlight on the UK, Germany and France By: eMarketer Last year, European B2C e-commerce sales of goods and services (including online travel, event tickets and digital downloads) totaled $133 billion. With a projected annual growth rate of 25% over the next four years, the \| more... Search inside this report	7/1/2007	$695.00
Word-of-Mouth Marketing: Winning Friends and Influencing Customers By: eMarketer More and more, consumers are relying on advice from friends, family and even strangers to make purchase decisions, select physicians, choose travel destinations and pick politicians to vote for. Already, 64 million US adults regularly \| more... Search inside this report	6/1/2007	$695.00
UK Online Advertising By: eMarketer The online advertising market in the UK is well established, and expanding at a steady pace. In fact, Internet ads are expected to represent 18% of all UK advertising spending in 2007—more than double the \| more... Search inside this report	6/1/2007	$695.00
Behavioral Targeting: Advertising Gets Personal By: eMarketer Internet advertising is no longer all about paid search. Targeted display advertising is exploding. Today, it's where the excitement is, where the eyeballs are and where the industry dollars are flowing. In fact, behavioral marketing \| more... Search inside this report	6/1/2007	$695.00
European Online Travel By: eMarketer A number of major global trends will affect European tourism over the next five years, having a profound impact on the online travel sector. Already, eMarketer estimates that online travel sales in the five major \| more... Search inside this report	6/1/2007	$695.00
User-Generated Content: Will Web 2.0 Pay Its Way? By: eMarketer The days of giant media conglomerates controlling the creation, distribution and monetization of content are fading. An explosion of user-generated content is reshaping the media landscape, shattering the status quo and creating new opportunities for \| more... Search inside this report	6/1/2007	$695.00
Online Security: Counting the Cost of Fear By: eMarketer Today, Internet security issues are less about viruses or denial-of-service attacks, and more about spyware, malware, phishing and social engineering-all designed to extract personal information from unwary users to provide financial gain for increasingly sophisticated \| more... Search inside this report	6/1/2007	$695.00
Germany: Online Overview By: eMarketer With 40 million active Internet users, Germany is home to Europe's largest online population, and two out of three German Internet users are online buyers. Not surprisingly, the country is Europe's largest retail e-commerce market, \| more... Search inside this report	6/1/2007	$695.00
Banking and Bill Paying Online: Chasing Those Digital Dollars By: eMarketer Growth in the number of online banking customers is slowing, but the amount of banking they do online is increasing. eMarketer estimates nearly 80 million US adult Internet users will conduct some banking activity online \| more... Search inside this report	5/1/2007	$695.00
Australia Online By: eMarketer Australia has long lead the Asia Pacific region in terms of Internet penetration, however, the country has lagged in broadband adoption. No more. Last year, the nationwide availability of ADSL service, and increased competition, led \| more... Search inside this report	5/1/2007	$695.00
Global Music: Tuning Into New Opportunities By: eMarketer eMarketer estimates that the worldwide market for recorded music, live music and music licensing will reach $67.6 billion by 2011, growing at an average annual rate of 2.19%. But sales of CDs, will continue to \| more... Search inside this report	5/1/2007	$695.00
Mobile Music: Mixing It Up By: eMarketer Competing interests between the music, consumer technology and mobile industries have created a virtual battlefield in the entertainment sector. Unless these industries change their assumptions about roles and rewards in the value chain, it's not \| more... Search inside this report	5/1/2007	$695.00
US Retail E-Commerce: Entering the Multi-Channel Era By: eMarketer eMarketer estimates that US retail e-commerce sales (excluding travel) will reach $131 billion this year. As the online channel matures, from now to 2011, the annual average growth rate will slow to 17.5%, and increased \| more... Search inside this report	5/1/2007	$695.00
Social Network Marketing: Where to Next? By: eMarketer In 2007, eMarketer estimates that companies will spend $900 million in the US — and $330 million outside the US — on social network advertising. Although the lead players, MySpace and Facebook, will continue their \| more... Search inside this report	5/1/2007	$695.00
US Online Travel: The Threat of Commoditization By: eMarketer It is still far from a tailspin, but the US online travel industry is undergoing a revolution that is redefining the rules of engagement between travel firms and their customers. Internet-savvy consumers are exploiting powerful \| more...	4/1/2007	$695.00
Broadband Services: VoIP and IPTV By: eMarketer As broadband connectivity spreads around the world, so do the value-added services of voice over Internet protocol (VoIP) and Internet protocol television (IPTV). VoIP is a genuinely disruptive technology, and it is already transforming the \| more... Search inside this report	4/1/2007	$695.00
Search Marketing: Counting Dollars and Clicks By: eMarketer Search engine marketing is a highly concentrated industry. Over 90% of US paid search ad spending will go to Google and Yahoo! in 2007. One result of this concentration is that it often makes advertising \| more... Search inside this report	4/1/2007	$695.00
Mobile TV and Video: Big Dreams for the Smallest Screen By: eMarketer The good news is that every member of the mobile video value chain acknowledges that advertising will play a crucial role in developing mobile television into a significant consumer service. The bad news is that \| more... Search inside this report	4/1/2007	$695.00
Video Game Advertising: Getting to the Next Level By: eMarketer It is no news that video games are hot, but what's new is that they are becoming a hot advertising medium. Globally, it's estimated that video game advertising will grow nearly 23% a year over \| more... Search inside this report	4/1/2007	$695.00
Women Online: Taking a New Look By: eMarketer The Women Online report analyzes the impact that new Internet video content and advertising are having—or not having—on female Internet users, who make up over half the US Internet population. Amid all the excitement online \| more...	4/1/2007	$695.00
UK Online By: eMarketer The UK Online report tracks and analyzes developments in one of Europe's—indeed the world's—leading Internet economies. The UK Internet benefits from cheap, fast connectivity. Faster connections make it easier and more enjoyable to use \| more...	4/1/2007	$695.00
Broadband Worldwide: 2005-2011 By: eMarketer The Broadband Worldwide report analyzes the key drivers behind the expanding global broadband market—and shows why more bandwidth availability translates to greater opportunities for online marketers and content distributors. Key questions the "Broadband Worldwide" \| more...	4/1/2007	$695.00
CPG Online: Food and Beverages Party On By: eMarketer The food and beverage category now leads the US consumer package goods (CPG) industry in online advertising, but in 2006 it still spent only a little over 2% of its total $8.6 billion advertising spending \| more... Search inside this report	4/1/2007	$695.00
Title	Published	Price

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