eMarketer Research Reports

Title	Published	Price
South Korea Online Overview By: eMarketer Welcome to the digital future. In South Korea eight in 10 homes are on broadband and users surf the Internet at an average speed of 45 Mbps. The South Korea Online Overview \| more... Search inside this report	10/1/2007	$695.00
Newspapers and Magazines Online: Content Is Still King By: eMarketer It’s wake-up time for the publishing industry. Like it or not, readers and advertisers are turning to the Internet, and print brands must follow. The Newspapers and Magazines Online report analyzes the \| more... Search inside this report	10/1/2007	$695.00
Western Europe Internet: Users and Usage By: eMarketer Rates of Internet usage and broadband penetration vary from country to country, but overall Europeans are among the world’s keenest users of the Web. The Western Europe Internet report tracks Internet user \| more... Search inside this report	10/1/2007	$695.00
Mobile Brand Advertising By: eMarketer As better infrastructure is constructed and more inventory gradually become available, brand marketers are beginning to experiment with the mobile medium. But convincing advertisers to invest larger budgets will require fundamental rethinking by both mobile \| more... Search inside this report	10/1/2007	$695.00
India Online Overview By: eMarketer The Indian government declared 2007 the "Year of Broadband," setting a goal of 20 million broadband users in 2010. However, eMarketer expects India to reach just over half that target, or 10.5 million broadband households \| more... Search inside this report	9/1/2007	$695.00
Kids and Teens: Virtual Worlds Open New Universe By: eMarketer For marketers trying to figure out how to reach kids and teens on social networking sites, there is a new game in town: virtual worlds. The Kids and Teens Online report analyzes \| more... Search inside this report	9/1/2007	$695.00
E-Mail Marketing: Getting Through to Customers By: eMarketer eMarketer estimates that e-mail advertising spending will grow from $338 million in 2006 to $616 million in 2011, a six-year increase of 82%—but only half the rate of overall online ad spending. Why so low? \| more... Search inside this report	9/1/2007	$695.00
Digital Movie Marketing: Engaging the Online Audience By: eMarketer Has the US film industry set its last box office record, or can filmmakers revitalize interest in their products by adapting new technologies, delivery techniques and digital marketing strategies? The Digital Movie \| more... Search inside this report	9/1/2007	$695.00
France Online Overview By: eMarketer As a population, the French have said oui to the Internet. According to researchers, one out of every two French citizens used the Internet in 2007, and nine out of 10 French home users have \| more... Search inside this report	9/1/2007	$695.00
Pharmaceutical Marketing Online: Stuck in Web 1.5 By: eMarketer After 10 years of direct-to-consumer (DTC) advertising and growth of the US Internet population, the question is not who is searching for health information online but rather who isn't? The Pharmaceutical Marketing \| more... Search inside this report	9/1/2007	$695.00
Men Online: Reaching 18- to-34-Year-Olds By: eMarketer US men age 18 to 34 comprise nearly 27% of the total male Internet user population, but they are elusive. They continue to watch fewer hours of TV and spend more time online, playing games, \| more... Search inside this report	8/1/2007	$695.00
Radio Trends: On Air and Online By: eMarketer By 2008, online advertising spending in the US is expected to surpass radio advertising spending. While not signaling the death of radio, it is an indication that radio is being subsumed into a broader sector \| more... Search inside this report	8/1/2007	$695.00
Mobile Europe By: eMarketer The mobile market in Europe is based on a widespread, high-speed infrastructure, and some of the finest handsets in the world. As a result, European mobile consumers are accustomed to switching easily between voice and \| more... Search inside this report	8/1/2007	$695.00
France Online Advertising By: eMarketer France was not an early leader in Internet usage, and French firms were relatively slow to advertise and market online. Now, however, Internet penetration and online marketing have grown and France is the third-largest online \| more... Search inside this report	8/1/2007	$695.00
Apparel E-Commerce By: eMarketer Fashion took a big step forward last year. According to one estimate, US online apparel sales (including accessories and footwear) reached $18.3 billion in 2006 and replaced computer hardware/software as the largest online retail category. \| more... Search inside this report	8/1/2007	$695.00
Online Video: Making Content Pay By: eMarketer Television networks, film studios, independent content owners, Web portals, social media sites, technology providers, online stores, brand marketers and consumers are all joining the Internet video revolution. They are changing the way digital content is \| more... Search inside this report	8/1/2007	$695.00
Canada Online Overview By: eMarketer One million Canadians became new Internet users in 2006, moving the online population to 21 million. With two-thirds of Canadian households already online, and with 87% of them connected by broadband, the country has the \| more... Search inside this report	8/1/2007	$695.00
Insurance Marketing Online: Meeting Customer Expectations By: eMarketer Second only to retail in Internet advertising, the financial services industry spent $2.54 billion online in 2006. And, according to eMarketer estimates, insurance advertising accounted for 28% of that total, or $720 million. The \| more...	8/1/2007	$720.00
Local Online Advertising: Measuring the Market By: eMarketer eMarketer projects that local online advertising spending In the US will reach $2.9 billion in 2007, only 13.4% of the total Internet market. But as portal giants Yahoo! and Google and major newspaper chains make \| more... Search inside this report	8/1/2007	$695.00
China Online Overview By: eMarketer At 134 million in 2006, China already has the world's second-largest Internet population. And, coupled with the fact that its online population is growing at 30% a year, the country will soon overtake the US \| more... Search inside this report	7/1/2007	$695.00
College Students Online: A Parallel Life on Social Networks By: eMarketer The 18 million US college students that head back to campus this fall will be the most wired yet. Some 17.1 million of them, or 95%, will use the Internet at least once a month, \| more... Search inside this report	7/1/2007	$695.00
US TV Trends:The Impact of DVRs, VOD and the Web By: eMarketer The TV picture is currently blurry. On one hand, TV advertising spending is growing, and analysts expect that to continue through 2010. On the other hand, online video usage is increasing, online advertising spending is \| more... Search inside this report	7/1/2007	$695.00
China Internet Audience By: eMarketer Discussions of China often straddle fear and excitement. Fear, because there is a perception that the mysterious global giant will at some point flex its growing economic muscle to the detriment of other countries; excitement, \| more... Search inside this report	7/1/2007	$695.00
Sports Site Marketing: A Whole New Ball Game By: eMarketer The Internet is reshaping the sports marketing landscape by offering fans the ability to participate in their favorite sports with instant access to scores, news, trivia, statistics, blogs, bulletin boards, social networks, fantasy sports services, \| more... Search inside this report	7/1/2007	$695.00
Video Advertising Online: Spending and Audience By: eMarketer In 2011, nearly one in every ten dollars spent for advertising on the Internet will be for video advertising. As advertisers continue to shift budgets from television advertising, video ads will become a driving force \| more... Search inside this report	7/1/2007	$695.00
Title	Published	Price

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