eMarketer Research Reports

Title	Published	Price
UK Internet: Users and Usage By: eMarketer 2007 was another boom year for the Internet in the United Kingdom. Almost 37 million people went online in an average month—that’s over 60% of the population. This year looks like more of the same, \| more... Search inside this report	2/1/2008	$695.00
Online Video Content: The New TV Audience By: eMarketer Ironically, as the TV audience becomes more and more fragmented, traditional television players, the networks and the studios, are reaching out to where the audience really lives—the Internet. The Online Video Content report analyzes \| more... Search inside this report	2/1/2008	$995.00
Mobile Search: Location, Location, Location By: eMarketer The number and variety of searches on mobile phones jumped sharply during the second half of 2007, causing eMarketer to raise its global mobile search revenue forecast up from $83 million in 2007 to $3.8 \| more... Search inside this report	2/1/2008	$1,295.00
Multi-Channel Retailing By: eMarketer Today, online consumers think nothing of shopping across a retailer’s stores, Web site and catalog. As a consequence, online product research is actually driving more land-store sales than online sales. The Multi-Channel Retailing report \| more... Search inside this report	2/1/2008	$1,295.00
Podcast Advertising: Seeking Riches in Niches By: eMarketer The US podcasting industry continues to mature. The listening audience is increasing in size, and along that comes growth in advertising spending tied to podcasts. The Podcast Advertising report analyzes the trends \| more... Search inside this report	1/1/2008	$695.00
Search Engine Marketing: User and Spending Trends By: eMarketer The competition is fierce, but Google still dominates the market, drawing far more search users, requests and ad revenues than all its rivals put together. The Search Engine Marketing report tracks the \| more... Search inside this report	1/1/2008	$1,295.00
Asian Americans Online By: eMarketer Asian Americans are a prime target for online marketers. As a group, they are Internet savvy and have high levels of disposable income. In 2007, there were 11 million Asian Americans online, and eMarketer projects \| more... Search inside this report	1/1/2008	$695.00
Asia-Pacific B2C E-Commerce: Focus on China and India By: eMarketer eMarketer forecasts that B2C e-commerce sales in the region will grow at a 23.3% annual rate, reaching $168.7 billion in 2011. Japan is currently the largest market, by far, and South Korea ranks second. But \| more... Search inside this report	1/1/2008	$695.00
B2B Marketing Online: Business Meets Social Media By: eMarketer Last year was the first time trade shows—or “face-to-face” media—surpassed business publications in share of total revenue. The emphasis on socialization—and social media—is growing for digital media, too. The B2B Marketing Online \| more... Search inside this report	1/1/2008	$995.00
Social Network Marketing: Ad Spending and Usage By: eMarketer Social networking is an activity that 37% of US adult Internet users and 70% of online teens engage in every month, and the numbers continue to grow. eMarketer projects that by 2011, one-half of online \| more... Search inside this report	12/1/2007	$695.00
Outdoor Advertising: A New Look By: eMarketer Outdoor advertising is as old as advertising itself, but new life is being breathed into the old medium. In fact, as digital, video and wireless technologies redefine the sector over the next few years, it \| more... Search inside this report	12/1/2007	$695.00
Canada B2C E-Commerce: The Barriers Melt By: eMarketer The Canadian Internet economy is heating up. Last year Canadians spent C$11 billion (US$9.7 billion) online for products and services including travel, event tickets and digital downloads. By the of end 2007, eMarketer forecasts that \| more... Search inside this report	12/1/2007	$695.00
Germany Online Advertising By: eMarketer Britain may lead Europe in Internet penetration, online advertising spending and e-commerce revenues, but Germany has the largest online population. At the center of the continent, Germany—with its technical expertise—will play a critical role in \| more... Search inside this report	12/1/2007	$695.00
Japan Online Overview By: eMarketer Japan has the world’s largest mobile Internet population. Currently, 90% of all Japanese have a mobile telephone and four out of every 10 of them use it to surf the Internet. The \| more... Search inside this report	12/1/2007	$695.00
Baby Boomers and Silver Surfers: Two Generations Online By: eMarketer Older Americans are the most affluent segment of the US population. Internet usage by baby boomers—and over-60s—is projected to continue rising well into the future. These trends create an irresistible opportunity for marketers. \| more... Search inside this report	12/1/2007	$695.00
Mexico Online Overview By: eMarketer eMarketer estimates that only two in 10 Mexicans used the Internet in 2007. But with a total population of 108 million that translates to 23.6 million Internet users. Add 18.8 million Spanish-speakers online in the \| more... Search inside this report	11/1/2007	$695.00
Canada Online Advertising By: eMarketer Canada is one of the world’s most advanced online cultures. Broadband penetration is over 60%, and more than 63% of the population uses the Internet. But online advertising has been slow to take off—until now. \| more... Search inside this report	11/1/2007	$695.00
Gay and Lesbian Internet Users: The GLBT Community By: eMarketer The gay, lesbian bisexual and transgender (GLBT) market in the US is estimated to number approximately 15 million with an annual purchasing power of $660 billion. And many of them are online. \| more... Search inside this report	11/1/2007	$695.00
Hispanic Americans Online: A Fragmented Population By: eMarketer eMarketer estimates that there were 18.8 million Hispanic American Internet users in 2007, and that number will grow to nearly 25 million in 2011. Language is a key issue for marketers targeting them—but it is \| more... Search inside this report	11/1/2007	$695.00
US Advertising Spending By: eMarketer Choose an adjective: Epochal. Momentous. Historic. However you label it, US online advertising spending is entering a new era. The US Advertising Spending report tracks the rise of Internet advertising, relates it \| more... Search inside this report	11/1/2007	$695.00
Affluent Internet Users: How the Rich Live Online By: eMarketer While the percentage of affluent households in the US remains relatively steady, eMarketer projects that the number of affluent Internet users will grow from 43.7 million in 2006 to 57.1 million in 2011. \| more... Search inside this report	11/1/2007	$695.00
Recorded Music: Digital Falls Short By: eMarketer Weighed down by plummeting CD sales, the global recording industry struggles to regain its footing in a rapidly changing marketplace. The Recorded Music report tracks digital formats such as online downloads, ringtones, \| more... Search inside this report	11/1/2007	$695.00
Mobile Message Marketing By: eMarketer As more brands turn to the mobile platform to reach customers, messaging services such as SMS, MMS, Instant Message and mobile e-mail will be their de facto choices for mobile marketing in the foreseeable future. \| more... Search inside this report	11/1/2007	$695.00
CPG Online: Health & Beauty Go Interactive By: eMarketer After years of foot-dragging, US consumer packaged goods (CPG) marketers are now racing online. In fact, in 2007 eMarketer projects that CPG companies will spend $920 million on all forms of Internet advertising, up 33% \| more... Search inside this report	11/1/2007	$695.00
Asia-Pacific Online Travel: Focus on China and India By: eMarketer The Asia-Pacific region includes online economies at opposite ends of the development spectrum. Australia, Japan and South Korea have advanced digital infrastructures with mature e-commerce and online travel sectors. At the other end of the \| more... Search inside this report	10/1/2007	$695.00
Title	Published	Price

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