eMarketer Research Reports

Title	Published	Price
TV Trends: Consumers Demand Control By: eMarketer While the average amount of television content consumed by US TV viewers has increased over the last decade, an increasing proportion is being accessed and viewed in non-traditional ways. The TV Trends report addresses \| more... Search inside this report	6/1/2008	$695.00
Green Online: Growing Awareness By: eMarketer Today’s environmental concerns are more complex, far-reaching and interconnected than those of the past, and the Internet provides a powerful forum for corporations, marketers, policymakers and average citizens to engage in active conversations about how \| more... Search inside this report	6/1/2008	$695.00
Mobile BRIC: Extreme Growth Ahead By: eMarketer Brazil, Russia, India and China—collectively known as BRIC—represent the next great growth curve for both mobile telecommunications and interactive marketing. Home to over 40% of the world’s population, the rise of BRIC’s emerging middle class \| more... Search inside this report	6/1/2008	$695.00
Automotive Marketing Online: Negotiating the Curves By: eMarketer After consistently leading the US in advertising spending, the automotive sector has dropped into the number two spot behind retail. Ad spending in the sector is going in reverse—except on the Internet. Auto marketers will \| more... Search inside this report	6/1/2008	$695.00
Bank Marketing Online: Moving into Prime Position By: eMarketer The US consumer banking sector—beset by credit woes, fallout from the mortgage crisis and an economic slowdown—is in turmoil. One area is a hub of activity, however. Banks are continuing to invest in their Web \| more... Search inside this report	6/1/2008	$695.00
Behavioral Targeting: Marketing Trends By: eMarketer Held back by incomplete technology development, brand marketers’ preference to have ads appear with relevant content and concerns over violating consumer privacy, eMarketer estimates that US spending for behaviorally targeted online advertising will reach only \| more... Search inside this report	6/1/2008	$695.00
US Retail E-Commerce: Slower But Still Steady Growth By: eMarketer Although consumers are reacting to the economic downturn by spending less, this will create more of a hardship for retail stores than for e-tailers. A drop in new online buyers—an inevitable sign of the maturation \| more...	5/1/2008	$695.00
Politics ’08 Online: Push Meets Pull By: eMarketer This year’s national and local elections are generating record advertising spending, including online. Still, only 1% to 2% of political ad budgets will be spent online, compared with 50% to 80% on broadcast TV advertising. \| more... Search inside this report	5/1/2008	$695.00
Mobile Social Networks By: eMarketer Mobile social networking represents an opportunity to drive mobile Internet usage to levels comparable with online Internet use. However, social network sites, marketers, mobile carriers and mobile content providers must overcome enormous challenges first. \| more... Search inside this report	5/1/2008	$695.00
Online Advertising in China: The Olympic Year By: eMarketer With a rapid adoption rate, increasing broadband penetration and a young, well-educated population, the Internet is quickly becoming the media of choice for the youth of China—and that provides plenty of incentive for marketers to \| more...	5/1/2008	$695.00
The Blogosphere: A Mass Movement from Grass Roots By: eMarketer Once a haven for techies, there are now blogs for everything from celebrity gossip to political commentary to the most mundane personal minutiae. By 2012, more than 145 million people—or 67% of the US Internet \| more...	5/1/2008	$695.00
UK Social Network Marketing: Ad Spending and Usage By: eMarketer Roughly 11 million UK Internet users visited online social network sites regularly in 2007. And the market is booming—60% of respondents to an early-2008 survey said they had created a social network profile, up from \| more...	5/1/2008	$695.00
Web Television in Europe: An Expanding Scene By: eMarketer Already in the first half of 2008, over one-half of UK adults with Internet access had watched television online, and many had used it to catch programs they had missed. Throughout Europe, the potential for \| more...	5/1/2008	$695.00
Consumer Interactions: Social Shopping, Blogs and Reviews By: eMarketer Today, many consumers turn to the Internet to research products—whether they buy on the Web site or later in-store. As they conduct their research, the critical first-step in the purchase decision, consumers assign more credibility \| more... Search inside this report	4/1/2008	$695.00
User-Generated Content: In Pursuit of Ad Dollars By: eMarketer US Internet users are creating content in record numbers, and millions of other users are reading and looking at it. The question is can anyone make money at it? The User-Generated Content \| more... Search inside this report	4/1/2008	$695.00
Broadband Services: VoIP and IPTV Trends By: eMarketer The skirmishes between US cable and telecom providers are about to erupt into a full-scale war. In the past, cable operators have had the weapons to fend off any serious challenge from their telecom rivals, \| more... Search inside this report	4/1/2008	$695.00
Online Video Advertising: Focus on the UK, France and Germany By: eMarketer In the US, spending on online video ads is projected to more than triple by 2011. In Europe, the market is expected to grow even faster, thanks partly to the expansion of high-speed broadband in \| more... Search inside this report	4/1/2008	$695.00
UK Women Online By: eMarketer After years of male dominance, the UK Internet population now has a slight majority of females, 50.5%. The trend will continue through 2012, when females will account for 51.3% of UK Internet users. The \| more... Search inside this report	3/1/2008	$695.00
Mobile Advertising: After the Growing Pains By: eMarketer 2007 may not have been “the year of mobile marketing,” but with the iPhone launch and other under-the-hood improvements, mobile marketers moved past the experimental stage. Still, compared to other interactive platforms, in 2008 mobile \| more...	3/1/2008	$995.00
UK Online Advertising: Reaching Maturity By: eMarketer Due partly to growing agency expertise and advertiser understanding of digital channels, 2007 was another strong year for UK online marketing. Thought expansion is slowing slightly, online advertising spending will continue to generate double-digit growth \| more...	3/1/2008	$695.00
Moms Online: Browsing, Researching, Buying By: eMarketer Once upon a time, marketers advertised on daytime TV and soap operas to reach mothers. Today, more than 40% of all women who go online in the US—approximately 35 million of them—are mothers who have \| more...	3/1/2008	$695.00
US Online Advertising: Resilient in a Rough Economy By: eMarketer Even with the Olympics and presidential election campaigns on the horizon, overall ad spending in the US is in the doldrums. Except online. US Internet advertising will not only be more resilient than traditional media, \| more... Search inside this report	3/1/2008	$695.00
Video Game Advertising By: eMarketer Buoyed by a vibrant video game industry that is enjoying unprecedented growth, eMarketer projects that US in-game advertising spending will increase from $295 million in 2007 to $650 million in 2012. The Video Game \| more...	2/1/2008	$695.00
US Online Population By: eMarketer Online population is no longer exploding in the US. Growth has slowed in recent years, and is projected to be just 3.1% this year. Nevertheless, the number of US Internet users will reach nearly 200 \| more... Search inside this report	2/1/2008	$695.00
Web Widgets and Applications: Destination Unknown By: eMarketer So far, widgets and applications are garnering far more attention than actual ad dollars. Although consumers are increasingly using them, eMarketer estimates that US companies will spend only $40 million in 2008 to create, promote \| more... Search inside this report	2/1/2008	$695.00
Title	Published	Price

< prev 1 2 3 4 5 6 7 8 9 10 next >

Phone: 800.298.5699 (US) or +1.240.747.3093 (Int'l)
Hours: 7:00 a.m. to 7:00 p.m. EST Monday through Friday
Email: customerservice@marketresearch.com
Copyright © 1999-2009, All Rights Reserved, MarketResearch.com
11/23/2009 - 4