eMarketer Research Reports

Title	Published	Price
Kids and Teens: Communication Revolutionaries By: eMarketer eMarketer estimates that 82% of US teens ages 12 to 17 and 43.5% of children ages 3 to 11 will use the Internet on a monthly basis in 2009. At the same time, nearly two-thirds \| more... Search inside this report	11/1/2008	$695.00
UK Seniors: Indifferent to the Internet? By: eMarketer As in other countries, UK residents 55 and older have not turned to the Internet as quickly as younger age groups. The Office for National Statistics (ONS) calculated that just 26% of adults ages 65 \| more...	11/1/2008	$695.00
UK Kids and Teens: Hyperconnected Youth By: eMarketer Kids and teens in the UK are developing complex media habits—shifting rapidly among different channels and multiple devices. In order to reach them, marketers cannot rely on simple, old-style media plans and traditional platforms. \| more...	11/1/2008	$695.00
Mobile Location-Based Services By: eMarketer With the introduction of more-powerful and inexpensive smartphones, mobile carriers are taking steps toward making location-based services a common mobile application for consumers. What are the implications for marketers? The Mobile Location-Based \| more... Search inside this report	10/1/2008	$695.00
The Bandwidth Debate: Video and Net Neutrality By: eMarketer Video is creating huge increases in bandwidth usage. It currently generates more traffic in the US than was transmitted across the entire Internet backbone in 2000. While the Internet is not about to collapse, as \| more... Search inside this report	10/1/2008	$695.00
Generation X: Coming of Age Online By: eMarketer Born between 1965 and 1981, Generation X is no longer the grungy, ripped-jeans kids Time magazine first described in 1990. Gen Xers are now in their peak years of product and service consumption, and they \| more...	10/1/2008	$695.00
Online Holiday Shopping 2008 Preview By: eMarketer eMarketer estimates that online holiday season sales will reach $32 billion in 2008, up 10% over 2007. Although a decline from growth rates seen over the past few years, it is better than the nearly \| more...	10/1/2008	$695.00
UK Internet Users and Usage Update By: eMarketer Online life is thriving in the UK. eMarketer estimates that 1.3 million UK residents have come online since 2007, and a similar number will access the Web for the first time between 2008 and 2009. \| more...	10/1/2008	$695.00
The Customer Shopping Experience Online By: eMarketer The days of search, point and click-to-cart shopping are rapidly disappearing. Today's online customers expectÑand demandÑa much richer experience from retailers in every category. The Customer Shopping Experience Online report analyzes the new trends, \| more... Search inside this report	9/26/2008	$695.00
Video Advertising Growth Factors By: eMarketer The Video Advertising Growth Factors report analyzes the forces that are driving marketers toward this nexus between television and the Internet. With 67% of all Internet users viewing some form of video advertising (in-stream, \| more... Search inside this report	9/24/2008	$695.00
College Students Online: Driving Change in Internet and Mobile Usage By: eMarketer In 2008, 95.7% of college students—17.4 million people—will go online at least once a month. They are the most digitally connected demographic group in the US. The College Students Online report analyzes \| more... Search inside this report	9/1/2008	$695.00
Mobile User-Generated Content: Marketing 101 By: eMarketer Mobile user-generated content (UGC) is growing, and eMarketer believes the two most important mobile UGC categories for advertisers to consider in the near term are social networking and multimedia authoring/sharing. The Mobile \| more... Search inside this report	9/1/2008	$695.00
UK B2C E-Commerce: Continued Growth in Tricky Times By: eMarketer Evidence of an economic slowdown is mounting in the UK. But so far e-commerce seems relatively immune to the downturn, due to competitive prices, easy product comparisons, fuel savings and other convenience factors that encourage \| more... Search inside this report	9/1/2008	$695.00
Digital Movie Marketing: A Convergence of Content, Devices and Services By: eMarketer Online film marketing is expanding—in scope and sophistication. In 2007, studios of the Motion Picture Association of America (MPAA), and their subsidiaries, spent $754 million advertising films online. By 2012 that figure will increase to \| more... Search inside this report	9/1/2008	$695.00
Video Advertising Online: Spending and Pricing By: eMarketer This report answers two questions about US Internet video advertising: One, why has online video ad spending not grown as swiftly as predicted? And two, when will online video advertising take off? \| more... Search inside this report	9/1/2008	$695.00
Mobile Games: Consumers Don’t Pay to Play By: eMarketer Mobile gaming is tricky ground for marketers. On one hand, games have some of the best engagement metrics among mobile content categories. On the other hand, that engagement is not translating into sales. \| more... Search inside this report	8/1/2008	$695.00
US Online Travel: Planning and Booking By: eMarketer In 2008, US travel sales booked online will reach $105 billion, up 12% from 2007. But even though sales are growing, fewer travelers are booking their trips online. The US Online Travel report analyzes why \| more... Search inside this report	8/1/2008	$695.00
Mobile Video and Television: Ads Wait for a Clearer Picture By: eMarketer While marketers are attracted to the idea of combining the reach of television with mobile’s ability to target, consumer adoption of mobile video and TV services has been insignificant compared with other mobile entertainment categories. \| more... Search inside this report	8/1/2008	$695.00
US Hispanic Media Usage By: eMarketer According to Advertising Age, to reach Hispanic consumers, last year advertisers spent 64% of their media budgets on Spanish-language broadcast and cable TV networks, while Internet display ads garnered less than 5%. \| more... Search inside this report	8/1/2008	$695.00
B2B Marketing on Social Networks: Engaging the Business Audience By: eMarketer Business and socializing must mix. In 2008, marketers will spend $40 million in the US to advertise to a business audience on online social networks, and that is just the beginning. The \| more... Search inside this report	8/1/2008	$695.00
Mobile Music: Ads to the Rescue By: eMarketer It may not be what the industry wants to hear, but the mobile platform works better as a marketing and customer relationship tool than it does as a retail sales channel. The Mobile Music \| more... Search inside this report	7/1/2008	$695.00
Canada Internet: Users and Usage By: eMarketer Growth in Internet users in Canada is slowing. It’s projected to be just 3.7% in 2008. On the other hand, the online population is already approaching 23 million people—over two-thirds of all Canadians. \| more... Search inside this report	7/1/2008	$695.00
US Hispanics Online: Demographics By: eMarketer In 2008, eMarketer estimates there are 23 million Hispanics online, about 52% of the US Hispanic population, but widening cultural and language fragmentation makes reaching them a challenge. And as the population grows, so will \| more... Search inside this report	7/1/2008	$695.00
Sports Site Marketing: Ad Revenue Models Pull Ahead By: eMarketer It may not qualify as a home run yet, but an emphasis on ad-supported models—as opposed to paid content—is driving solid growth of sports sites. The Sports Site Marketing report analyzes how \| more... Search inside this report	7/1/2008	$695.00
Behavioral Targeting Attitudes: The Privacy Issues By: eMarketer Behaviorally targeted advertising promises more revenues for Web publishers. However, collecting the visitor data needed to enhance online ad targeting is raising concern among Internet privacy groups, the FTC, state governments—and consumers. \| more... Search inside this report	6/1/2008	$695.00
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