eMarketer Research Reports

Title	Published	Price
US Advertising Spending: The New Reality By: eMarketer The Internet’s share of total media ad spending is rising by at least 1 percentage point every year—for two reasons: Marketers are spending more on Internet ads, and less on ads in traditional media. \| more... Search inside this report	4/1/2009	$695.00
Men Online By: eMarketer US men are the minority online. Currently, 96 million males are Internet users, compared with 103 million females. eMarketer estimates that the number of men online will reach 106 million in 2013—but remain the minority. \| more... Search inside this report	4/1/2009	$695.00
The Blogosphere: A-Twitter with Activity By: eMarketer The blogosphere has reached a point where it is no longer distinct from mainstream media. Blog sites now touch tens of millions of people in the US, and the numbers of blog readers and creators \| more... Search inside this report	4/1/2009	$695.00
Mobile Advertising and Usage By: eMarketer As consumers embraced mobile technologies like never before, last year the channel began to catch up with its hype. 2009 may actually be the point when advertisers start shifting to include mobile. The \| more... Search inside this report	4/1/2009	$695.00
UK Social Media: Joining the Conversation By: eMarketer Social media usage is finally taking off in the UK. eMarketer estimates that 39% of UK Internet users—more than 15.4 million people—will use social networks at least once per month in 2009. The \| more... Search inside this report	4/1/2009	$695.00
Podcasting: Into the Mainstream By: eMarketer Podcasting has evolved from an odd, funky blogging experiment into a broad medium with mainstream trappings. Today, the vast majority of the top-rated podcasts come from recognizable media entities that are using podcasts to expand \| more... Search inside this report	3/1/2009	$695.00
Consumer Magazines: Rethinking Paper and Pixels By: eMarketer Consumer magazines are struggling, and as titles continue to fold the situation worsens. Unquestionably, the future for media companies now heavily engaged in producing print products is online. The Consumer Magazines report analyzes the \| more... Search inside this report	3/1/2009	$695.00
African Americans Online By: eMarketer The “digital divide,” a phrase describing the gulf between Internet “haves” and “have nots,” is still evident, but shrinking steadily. Nearly one-half of the African-American population—over 19 million people-—uses the Internet at least once a \| more... Search inside this report	3/1/2009	$695.00
Retail E-Mail: Online Marketing Strategies By: eMarketer While the economic crisis is forcing retailers to cut back on many marketing initiatives, e-mail marketing budgets are relatively unscathed. Due to its comparative low cost, high ROI and focus on customer retention, e-mail marketing \| more... Search inside this report	2/1/2009	$695.00
Search Marketing Trends: Back to Basics By: eMarketer As the recession forces many customers to buy less—and be pickier about what they do buy—search is becoming ever more important to marketers. It is the best customer acquisition tool online. The Search Marketing Trends \| more... Search inside this report	2/1/2009	$695.00
UK Mobile Internet By: eMarketer The lack of user-friendly handsets contributed to a slow takeup of mobile Web services in the UK. But things are changing. The launch of the 3G iPhone last summer gave the market a boost—with nifty, \| more... Search inside this report	2/1/2009	$695.00
US Internet Users By: eMarketer There is no question that the Internet is now a mainstream medium. In 2009, the US Internet population will grow to nearly 200 million users, or 65% of the total population. By 2013, 221 million \| more... Search inside this report	2/1/2009	$695.00
Social Networks: Five Consumer Trends for 2009 By: eMarketer It is no secret that the social networking audience has grown rapidly. In 2008, 79.5 million people—41% of the US Internet user population—visited social network sites at least once a month, an 11% increase over \| more... Search inside this report	2/1/2009	$695.00
User-Generated Content: More Popular than Profitable By: eMarketer It is a phenomenon unlike anything seen in the history of media, and few parts of the Internet are unaffected. From entertainment to communications to e-commerce, consumers are increasingly taking charge of the creation, distribution \| more... Search inside this report	1/1/2009	$695.00
Video Usage in E-Commerce: The Best Is Yet to Come By: eMarketer Online retail video brings products to life in a way that static images and text can’t, often providing the final push a consumer needs to make a purchase. No wonder the number of online shoppers \| more... Search inside this report	1/1/2009	$695.00
Newspapers in Crisis: Migrating Online By: eMarketer The outlook for newspaper publishers is grim. Their business model is broken and advertisers are bailing. Newspaper advertising revenues in the US declined 16.4% in 2008 to $37.9 billion. By 2012, spending will slide to \| more... Search inside this report	1/1/2009	$695.00
Search Ad Spending: Reactions to a Recession By: eMarketer Despite the hyperbole, search is not recession-proof. Economic turmoil is shrinking the growth of all advertising spending, including search. Search is still growing, of course, it is simply not growing as quickly as in previous \| more... Search inside this report	1/1/2009	$695.00
UK Men Online By: eMarketer When it comes to things online in the UK, men lead the way. In 2008, for example, UK males made up 51% of the online population. In fact, in almost all age groups, men accessed \| more... Search inside this report	1/1/2009	$695.00
Boomers Online: Attitude Is Everything By: eMarketer At 56.7 million, boomers make up the largest group of users in the US Internet population. They view the Internet as a tool, a way to get things done—but not as a lifestyle or source \| more... Search inside this report	12/1/2008	$695.00
Canada B2C E-Commerce: A Work in Progress By: eMarketer In 2007, Canadian retailers sold C$13.8 billion ($12.9 billion) of consumer products and travel bookings online. By 2012 Canadian business-to-consumer (B2C) e-commerce sales will reach C$22.8 billion ($22.2 billion). Not bad numbers in a tough \| more... Search inside this report	12/1/2008	$695.00
Social Network Marketing: Slow Growth Ahead for Ad Spending By: eMarketer Despite the launch of new ad formats, US social network ad spending will fall short of the $1.4 billion eMarketer projected for the category earlier this year—reaching $1.2 billion in 2008, and rising to only \| more... Search inside this report	12/1/2008	$695.00
Retail E-Commerce Update By: eMarketer 2008 was not a good year for e-commerce. Due to the economic crisis, eMarketer lowered its US retail e-commerce sales (excluding travel) estimate to $137 billion, up merely 7% over last year. It’s the first \| more... Search inside this report	12/1/2008	$695.00
UK Online Ad Spending By: eMarketer The UK Internet has been almost immune to budget cuts by advertisers and marketers. In 2008, it outpaced all other media channels in its rate of spending growth, and that pattern will continue. But 2009 \| more... Search inside this report	12/1/2008	$695.00
Video Content: Harnessing a Mass Audience By: eMarketer A few years ago, video was taking baby steps online. Content owners were unsure how to—or if they would even be able to—monetize their digital assets. Today, a huge video market is developing, with the \| more... Search inside this report	11/1/2008	$695.00
Television’s New Picture: Seismic Shifts in the Digital Age By: eMarketer eMarketer estimates that US TV ad spending will decline 4.2% to $66.9 billion in 2009. This precipitous drop reflects not only the poor economy but fundamental changes in the way television advertising is bought and \| more... Search inside this report	11/1/2008	$695.00
Title	Published	Price

< prev 1 2 3 4 5 6 7 8 9 10 next >

Phone: 800.298.5699 (US) or +1.240.747.3093 (Int'l)
Hours: 7:00 a.m. to 7:00 p.m. EST Monday through Friday
Email: customerservice@marketresearch.com
Copyright © 1999-2009, All Rights Reserved, MarketResearch.com
11/22/2009 - 3