BioInformatics, LLC Research Reports

Title	Published	Price
New Media Marketing Channels: Creating Effective Online Life Science Promotional Videos By: BioInformatics, LLC Life science companies are investing large amounts in creating videos that entertain, inform and call the scientific consumer to action. 65% of scientists believe that life science suppliers should circulate videos to promote a brand \| more...	9/1/2009	$3,200.00
Exploring the Epigenetics Market: Opportunities for Product Placement and Innovation By: BioInformatics, LLC Over the past five years or so renewed attention has been paid to the field of epigenetics as scientists piece together a molecular puzzle revealing how heritable information⎯other than the DNA itself⎯influences gene function. DNA \| more...	7/1/2009	$5,200.00
The Market for Antibodies: Keys to Success for Commercial Suppliers, Vol. III By: BioInformatics, LLC The Market for Antibodies: Keys to Success for Commercial Suppliers, Volume III, is part three of BioInformatics LLC’s on-going analysis of the market for antibodies. One thousand scientists completed a 35-question survey fielded \| more...	5/1/2009	$5,200.00
Capitalizing on New Opportunities for Stem Cell Products By: BioInformatics, LLC As a result of the March 9, 2009 reversal of the 2001 restrictions on federal funding of human embryonic stem cell research, suppliers of stem cell related products are in need of a fast, accurate \| more...	4/1/2009	$3,200.00
Prospering in a Down Market: Strategies for Life Science Suppliers By: BioInformatics, LLC This report will help life science suppliers weather the financial storm of 2009. Pharmaceutical, biotechnology, academic and government labs are bracing for budget freezes and staff reductions. Use this report to understand how scientists plan \| more...	3/1/2009	$5,200.00
The Brave New World of Scientific Publishing By: BioInformatics, LLC The Brave New World of Scientific Publishing is the most comprehensive study of scientists' use of social media ever undertaken. This 154 page report is designed to help publishers understand what scientists expect - and \| more...	11/1/2008	$6,600.00
Protein Research: Strategies for Marketing to Chemists and Biologists By: BioInformatics, LLC A more in-depth understanding of the needs of scientists who are studying protein research is of growing importance as the field continues to become more complex and funding sources become harder to obtain. Suppliers of \| more...	9/1/2008	$1,800.00
Instrumentation Service Contracts: Opportunities for Differentiation By: BioInformatics, LLC Navigating the complex terrain of service and/or maintenance contracts poses new challenges for life science suppliers. Instruments have become more sophisticated and customers are more demanding. How do you differentiate your offering, thereby charging premium \| more...	7/1/2008	$6,600.00
Understanding Switching Dynamics: Maximizing Customer Retention in the Life Sciences By: BioInformatics, LLC You have a solid relationship with a client and your products are integral to their research program. But one day you notice sales dropping and wonder why your calls not being returned…you have been supplanted \| more...	3/1/2008	$6,600.00
Life Science Product Catalogs: Techniques to Increase Sales By: BioInformatics, LLC By now we all know that “the paperless office” of the future is still just that -- “of the future.” Nevertheless, more life science products are being shopped for and purchased online -- 34% of \| more...	3/1/2008	$4,400.00
Advertising to Life Scientists: Resolving the Print vs. Online Dilemma By: BioInformatics, LLC You know the buzzwords: click-through rates, impressions, SEO. But do you really know the true value of your online advertising? Should your online advertising supplant your print placement strategy? Or complement it? Understanding your customers’ \| more...	2/1/2008	$6,600.00
Conference & Exhibit Strategies in the Life Sciences: What’s Working Now By: BioInformatics, LLC Every year, at every event, marketers are challenged to create a unique approach to drive booth traffic, position your leadership and increase sales. And each time you get asked the same questions: “What was our \| more...	2/1/2008	$6,600.00
Marketing to Life Scientists: Capturing Customers’ Attention in Applied Markets By: BioInformatics, LLC This report will examine the trends, needs and purchasing behavior of life scientists in three dynamic markets: molecular diagnostics; agricultural biotech; and biodefense. While much is known about the media preferences of traditional life scientists, \| more...	1/1/2008	$4,400.00
Marketing to Life Scientists -- Exploring China & India By: BioInformatics, LLC China and India are two promising emerging markets for life science products. Understanding the best media to reach the decision makers in these countries, how they view leading life science suppliers, and what influences their \| more...	12/1/2007	$6,600.00
Brand Positioning: Cell Biology Kits & Reagents By: BioInformatics, LLC Positioning is how a brand appears in relation to other brands in the market. It is influenced by the experiences customers have with a brand’s products, services, advertising and promotional material, and representatives over time. \| more...	10/1/2007	$5,000.00
Brand Positioning: Instrumentation for Genomic Analysis By: BioInformatics, LLC Positioning is how a brand appears in relation to other brands in the market. It is influenced by the experiences customers have with a brand’s products, services, advertising and promotional material, and representatives over time. \| more...	10/1/2007	$5,000.00
Brand Positioning: Instrumentation for Protein Analysis By: BioInformatics, LLC Positioning is how a brand appears in relation to other brands in the market. It is influenced by the experiences customers have with a brand’s products, services, advertising and promotional material, and representatives over time. \| more...	10/1/2007	$5,000.00
Brand Positioning: Nucleic Acid Purification Products By: BioInformatics, LLC Positioning is how a brand appears in relation to other brands in the market. It is influenced by the experiences customers have with a brand’s products, services, advertising and promotional material, and representatives over time. \| more...	10/1/2007	$5,000.00
Brand Positioning: Protein Separation Products By: BioInformatics, LLC Positioning is how a brand appears in relation to other brands in the market. It is influenced by the experiences customers have with a brand’s products, services, advertising and promotional material, and representatives over time. \| more...	10/1/2007	$5,000.00
Brand Positioning: Gene Expression Analysis Products By: BioInformatics, LLC Positioning is how a brand appears in relation to other brands in the market. It is influenced by the experiences customers have with a brand’s products, services, advertising and promotional material, and representatives over time. \| more...	10/1/2007	$5,000.00
Customer Satisfaction & Loyalty in the Life Sciences: Boosting Profit Through Exceptional Service & Support By: BioInformatics, LLC To build enduring loyalty, life science suppliers must constantly exceed customer expectations. Customer Satisfaction & Loyalty in the Life Sciences: Boosting Profit Through Exceptional Service & Support examines in detail what elements of customer service \| more...	8/1/2007	$4,400.00
eCommerce Strategies for the Life Science Market By: BioInformatics, LLC Life science suppliers were among the first companies in any industry to grasp the commercial potential of the Web and some leading companies are now receiving up to 40% of their orders online. Many companies, \| more...	6/1/2007	$4,400.00
Improving Sales Rep Performance: Life Scientists' Perspectives By: BioInformatics, LLC For this report -- a BioInformatics exclusive -- we polled nearly 1,000 life scientists so that you can equip your sale force with insider knowledge to give them an edge in the increasingly dynamic and \| more...	4/1/2007	$4,400.00
eMarketing to Life Scientists: Amplifying Your Marketing Message By: BioInformatics, LLC This report examines how life scientists use various e-marketing tools to receive information on the products and/or services related to their research. It also evaluates the effectiveness of these e-marketing tools on a supplier-specific basis. \| more...	2/1/2007	$4,400.00
Optimizing Synthetic RNAi: Perspectives from the Pharmaceutical and Biotech Industry By: BioInformatics, LLC This report identifies the RNAi research objectives of pharmaceutical and biotech scientists and present siRNA customer purchasing preferences by key experimental design parameters \| more...	12/1/2006	$500.00
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