Yankee Group

As the first independent technology research and consulting firm, Yankee Group is the most respected source of deep insight and counsel on the impact of global connectivity revolution on enterprises and consumers. Our expertise spans the technologies creating communications change, and the regions and industries affected by that transformation.

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List of reports from Yankee Group

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10 M2M Deployment Pitfalls to Avoid
5/1/2011 | published by: Yankee Group
... M2M solution can be a daunting task with many factors to consider. By understanding typical device, connectivity, data management and deployment challenges at the outset, enterprises increase their chances of efficient and successful M2M implementations.  |  more...
$995.00
12 Steps to Mobile Entertainment Recovery: The Guide for Carriers
1/8/2008 | published by: Yankee Group
... want, which includes messaging, mobile web/data connectivity and productivity applications. From an entertainment perspective, it means integrating these elements into the entertainment experience, letting consumers side-load, revisiting their current offers and introducing new business models.  |  more...
$599.00
12 Steps to Mobile Entertainment Recovery: The Guide for Handset Manufacturers
1/14/2008 | published by: Yankee Group
... have been under the iron clad grip of the carriers, forcing them to cede their fate (outlined in the October 2007 Yankee Group Note, Recognizing the 10 Myths: A Mobile Entertainment Intervention). As a result ...  |  more...
$599.00
2006 Canadian Enterprise Managed Services Survey
11/15/2006 | published by: Yankee Group
... their IT environment. More complicated IT ecosystems increase time spent on maintenance and reduce time allocated on developing new IT services and applications. They view managed services as a means to recapture resources for deployment ...  |  more...
$795.00
2006 Canadian Mobile User Survey
11/15/2006 | published by: Yankee Group
... than 2,000 adult wireless subscribers. The survey thoroughly examines: Service provider and device manufacturer preferences Customer loyalty and satisfaction with services, network quality, billing and care, and devices Purchase influences, patterns and behaviors Landline displacement ...  |  more...
$795.00
2006 Canadian Small & Medium Business Communications, Broadband and VoIP Survey
6/8/2007 | published by: Yankee Group
... solutions. The survey focuses on SMBs’ current and future communications technology needs and use of wireless and broadband. In addition, it examines SMBs’ planned spending on new telephony services, churn, desire for new VoIP applications ...  |  more...
$995.00
2006 SMB State of the Market Report
3/1/2007 | published by: Yankee Group
As we look forward 2 to 4 years, the future of SMB marketing will need to focus on SMB growth, risk mitigation, technology simplification and channel support.  |  more...
$1,495.00
2006 US Untapped Mobile Market Survey
11/15/2006 | published by: Yankee Group
... toward saturation, the goal of The Yankee Group 2006 US Untapped Mobile Market Survey is to help US service providers understand the decision-making process of the untapped market in order to continue profitable top-line growth.  |  more...
$795.00
2007 Global ICT Market Scorecard: Beyond BRIC
5/1/2008 | published by: Yankee Group
The Yankee Group 2007 Global ICT Market Scorecard ranks economic and ICT market performance across 153 countries. The scorecard highlights many global opportunities for markets that will grow rapidly for vendors and investors.  |  more...
$1,495.00
2007 Internet Video Forecast: Moving Beyond YouTube
7/13/2007 | published by: Yankee Group
... day while simultaneously providing programmers with new revenue streams. Whether it is video downloads from the iTunes Store or streaming “Lost” from ABC.com, consumers have the option to watch the programming they want, when they ...  |  more...
$1,495.00
2008 FTTH Conference and Expo: It's All About the Speed
10/8/2008 | published by: Yankee Group
The 2008 FTTH Conference and Expo focused its sights on the future of broadband applications that will require ultrafast speed and the shrinking costs of building the Anywhere Network.  |  more...
$995.00
2008 Pan-Asian Convergence Integrators Scorecard Reveals Provider Differentiation and Innovation
9/1/2008 | published by: Yankee Group
... three key criteria: Customer engagement strategy is the extent to which the integrators are structured to support customers, including customer services and relationship programs and processes. Operational competency captures how the integrators demonstrate technical/professional expertise, ...  |  more...
$1,495.00
2008 State of Unified Communications
10/1/2008 | published by: Yankee Group
2007 represented a year in which unified communications brought along grandiose players such as IBM and Microsoft, addressing the large enterprise. 2008 brings unified communications to the mid-market, historically an underserved market segment.  |  more...
$1,495.00
2009 Advertising Forecast: Getting the Consumer’s Attention
6/1/2009 | published by: Yankee Group
... be to aggregate them across TV, Internet and mobile Internet screens. Yankee Group expects average ad rates will continue to move lower, and TV advertising will not to bounce back past 2008 values until 2011.  |  more...
$1,495.00
2009 Advertising Forecast Update: Less TV, More Internet
4/1/2010 | published by: Yankee Group
... in 2009, and consumers actually reduced the amount of time they spent with all media by two hours. With TV experiencing the most decline, advertisers and operators need to emphasize their online and mobile strategies.  |  more...
$1,495.00
2009 Global WiMAX Forecast:Poised for Portable Broadband Success
9/1/2009 | published by: Yankee Group
... technologies, it is set for robust growth. Although WiMAX subscriptions will vary across the globe, we forecast the overall number of WiMAX subscriptions will increase from 3.9 million to 92.3 million between 2009 and 2015.  |  more...
$1,495.00
2009 U.S. SMB Mobility State of the Market Report
7/1/2009 | published by: Yankee Group
... rest on its laurels. During the next two to three years the industry needs to focus on SMB customized data plans, application development for small business, new managed offerings and an invigorated indirect partner channel.  |  more...
$1,495.00
2010 Anywhere Device Index: Identifying the Next Game-Changer
4/1/2010 | published by: Yankee Group
... devices on their potential to be transformed by ubiquitous connectivity and identifies five Anywhere Target Devices: smartphones, tablets, connected cars, e-book readers and HDTVs. Devices that share their attributes hold the most promise for success.  |  more...
$1,495.00
2010 CIO FastView Survey: CIOs Make Business the Priority
1/1/2011 | published by: Yankee Group
... driven by business objectives. Service providers looking to win enterprise business would be wise to promote their solutions as aids to increasing employee productivity and improving customer experience, rather than just as the latest technology.  |  more...
$995.00
2010 Fast View Survey: Cloud Computing Grows Up
7/1/2010 | published by: Yankee Group
... cloud vary widely depending on cloud type and app. Data from Yankee Group’s Anywhere Enterprise: 2010 U.S. Cloud Computing FastView Survey breaks down the state of adoption and plans for platform-, infrastructure and software-as-a-service opportunities.  |  more...
$1,495.00
2010 Global Mobile App Forecast: Uncovering the Hottest Markets
12/1/2010 | published by: Yankee Group
... of over 45 percent. While every region of the globe will reap some of those gains, those areas with the strongest handsets, app stores and payment models will garner the lion’s share of the proceeds.  |  more...
$995.00
2010 Global Telecom Capex Forecast: As North America Recovers, Asia-Pacific Falls
4/1/2010 | published by: Yankee Group
... reins in spending further and declines in capex spending by Chinese operators offset modest growth in U.S. spending. While telecom services revenue is remarkably resilient, decreasing revenue-to-capex ratios continue to drag aggregate spending down slightly.  |  more...
$995.00
2010 Smart Wholesale Survey: Renaissance Dawns
11/1/2010 | published by: Yankee Group
... 2010 Smart Wholesale survey of wholesale decision-makers, 80 percent expect to grow revenue in the next two years as mobility, cloud and content services drive bullish expectations for wholesale in both emerging and mature economies.  |  more...
$1,495.00
2011 Enterprise Cloud Services Forecast: Revolution or Evolution, Cloud Is Moving Fast
1/1/2011 | published by: Yankee Group
... for cloud service providers. Within the time frame of this forecast, the skills, capabilities and value proposition of cloud service providers will surpass those of internal enterprise IT departments. Please Note: This product is delivered ...  |  more...
$995.00
2011 Global Telecom Capex Forecast: Emerging Markets Drive Spending Recovery
5/1/2011 | published by: Yankee Group
... demand for fixed and mobile broadband services. To meet demand, network owners must focus on scale and coverage for broadband networks while preparing their network for the challenging transition from voice- to data-centric business models.  |  more...
$1,495.00
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