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Platt Retail Institute, L.L.C.

The Platt Retail Institute (“PRI”) is a world-renowned retail think tank that brings together retail executives and leading researchers to explore and consult on specific business issues. PRI functions as a conduit, bringing together retail executives with leading researchers. The genesis of the Retail Institute is the recognition of the wealth of knowledge being produced at the University level, on the one hand, and the need for more advanced yet practical business research and insight at the retail level, on the other. It is, therefore, the Retail Institute’s main objective to serve as a knowledge bridge between the University and retail industry and its related vendors.
It will achieve this objective through the commercialization of the resources of its Research Fellows and University relationships, though published research and as retail industry consultants.

List of reports from Platt Retail Institute, L.L.C.

1Q 2012 PRI-DSF North American Digital Signage Index 3/1/2012 \| published by: Platt Retail Institute, L.L.C. ... Digital Signage Index (NADSI) in the fourth quarter of 2009. With the Q4 2011 issue, PRI is presenting the Index in affiliation with the Digital Signage Federation, which is supporting the Index and providing the ... \| more...	$95.00
Communication Effectiveness in Higher Education 10/4/2010 \| published by: Platt Retail Institute, L.L.C. ... relay messages to students is an issue worthy of investigation. “Communication Effectiveness in Higher Education” reports on the results from a research study that examined the methods currently being used by universities to communicate with ... \| more...	$250.00
Journal Of Retail Analytics Fisrt Quarter 2011 3/1/2011 \| published by: Platt Retail Institute, L.L.C. ... impacts retailers and consumers. In addition, the Journal details developments in the digital communications network field. PRI's offices, projects and extensive contacts in North America and Europe enable the firm to report on cutting-edge global ... \| more...	$95.00
Leveraging the Impact of Retail Digital Signage Advertising Through Behavioral Merchandising 9/1/2005 \| published by: Platt Retail Institute, L.L.C. ... well as measure advertising effectiveness, is addressed. Due to the characteristics of RDS, the medium is also uniquely capable of building customer relationships by facilitating retailer and/or brand differentiation, which requires a closed-loop, intelligent content ... \| more...	$500.00
North American Digital Signage Index Q3 2011 9/1/2011 \| published by: Platt Retail Institute, L.L.C. ... Digital Signage Index (NADSI) in the fourth quarter of 2009. The Index is published quarterly and presents a single industry composite measure. In addition, activity in major industry sub-segments, such as software, Digital Out-of-Home networks, ... \| more...	$95.00
Test Results From A Bank Branch Digital Communications Network 2/1/2008 \| published by: Platt Retail Institute, L.L.C. ... networks can be expensive to deploy and maintain. Therefore, prior to making such an investment, the benefits should be evaluated. In this Working Paper PRI tested and analyzed the impact on consumer attitudes and behavior ... \| more...	$1,000.00
Working Paper: #1 Implications for Retail Adaption of Digital Signage Systems 10/1/2004 \| published by: Platt Retail Institute, L.L.C. ... technology includes the impact upon the customer shopping experience and the related financial implications for a retailer. This Working Paper explores the decision matrix supporting retailer adoption of digital signage systems, reviews the considerations required ... \| more...	$250.00
Working Paper: #2 Establishing Retail Digital Signage as a New Medium and Measuring its Effectiveness 5/1/2005 \| published by: Platt Retail Institute, L.L.C. ... is significant for the following reasons: 1. Measurement of the results from marketing spending have generally failed to keep pace with technology and, 2. because consumer purchase decisions are, to a significant extent, made in-store. \| more...	$750.00
Working Paper #4: Deployment And Test Of A Retail Digital Communications Network By The United States Postal Service 1/16/2006 \| published by: Platt Retail Institute, L.L.C. ... an extended test duration. While such prior research has yielded valuable insights, it has been inhibited in terms of the size and scope of the underlying data sets. This Working Paper contributes to the study ... \| more...	$1,000.00
Working Paper #5: Impacting The Customer Experience At A Bank Branch Through A Digital Communications Network 6/19/2006 \| published by: Platt Retail Institute, L.L.C. ... of its product and service offerings on the other, retail banks are challenged to develop meaningful marketing activities to ensure new customer acquisition and to sell additional, higher margin products and services to current clients. ... \| more...	$1,000.00