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New Strategist Publications, Inc.

New Strategist reference books give you the numbers and analysis behind the nation's changing demographics and consumer spending patterns. They are "must-haves" for professionals in marketing and media research, new product and small business development, strategic planning and libraries serving business, academic institutions and the general public.

List of reports from New Strategist Publications, Inc.

American Attitudes: Who Thinks What about the Issues That Shape Our Lives, 7th ed. 6/10/2010 \| published by: New Strategist Publications, Inc. ... global warming, their money and their marriages, hopes for their children, how often they socialize and with whom, their religious beliefs, political leanings, and working conditions. It shows those answers by the demographics that shape ... \| more...	$89.95
American Buyers: Demographics of Shopping 12/1/2010 \| published by: New Strategist Publications, Inc. ... The raw spending data presented here are not available on any government web site. They were obtained by special request from the Bureau of Labor Statistics and provide a unique look at household shopping behavior ... \| more... Search inside this report	$94.95
American Generations: Who They Are and How They Live, 7th ed. 6/10/2010 \| published by: New Strategist Publications, Inc. ... little as 10 years apart in age may have very different experiences growing up—making them unlike one another in significant ways. American Generations: Who They Are and How They Live reveals the differences and similarities ... \| more... Search inside this report	$89.95
American Health: Demographics and Spending of Health Care Consumers, Third Edition 6/10/2010 \| published by: New Strategist Publications, Inc. ... health insurance companies, hospitals, doctors, pharmaceutical companies, government policy makers, and every business that provides its employees with health insurance. Fortunately, there are enough statistics collected and published about health care consumers to answer almost ... \| more... Search inside this report	$89.95
American Incomes: Demographics of Who Has Money, 8th edition 12/1/2011 \| published by: New Strategist Publications, Inc. ... age, household type, race and Hispanic origin, education, region, and work status. It examines trends in the incomes of men and women by a variety of demographic characteristics. It includes an analysis of discretionary income, ... \| more... Search inside this report	$89.95
The American Marketplace: Demographics and Spending Patterns, 10th ed. 6/24/2011 \| published by: New Strategist Publications, Inc. ... you a population profile of the United States in one handy volume. Its hundreds of tables are organized into 11 chapters covering attitudes, education, health, housing, income, labor force, living arrangements, population, spending, time use, ... \| more... Search inside this report	$89.95
American Men: Who They Are and How They Live, 3rd ed. 12/1/2008 \| published by: New Strategist Publications, Inc. ... to work. American Men brings you all-important demographic data showing the size of the male population, its changing age distribution, rising educational attainment, and evolving racial composition. It also includes details on the characteristics of ... \| more... Search inside this report	$89.95
American Time Use: Who Spends How Long At What, 2nd Edition 6/10/2010 \| published by: New Strategist Publications, Inc. ... amount of time we allot to each activity determines the quality of our family life, the unique features of our culture, and the driving forces of our economy. Several years ago, the federal government initiated ... \| more... Search inside this report	$89.95
American Women: Who They Are and How They Live, 4th ed. 12/1/2008 \| published by: New Strategist Publications, Inc. ... to work. American Women brings you all-important demographic data showing the size of the female population, its changing age distribution, rising educational attainment, and evolving racial composition. It also includes details on the characteristics of ... \| more... Search inside this report	$89.95
Americans and Their Homes: Demographics of Homeownership, 3rd ed. 6/1/2011 \| published by: New Strategist Publications, Inc. ... through 2010. In Americans and Their Homes, which contains 50 percent more information than the previous edition, you get the very latest demographic data profiling the nation's homeowners and renters—their age, income, household type, race, ... \| more... Search inside this report	$89.95
The Baby Boom: Americans Born 1946 to 1964, 6th ed. 7/1/2009 \| published by: New Strategist Publications, Inc. ... Boom, analyzes the demographic and spending data you need to fully understand this huge and influential generation that now faces an historic economic downturn just as it approaches retirement. Most of the Baby Boom’s 76 ... \| more... Search inside this report	$69.95
Best Customers: Demographics of Consumer Demand, 8th edition 12/1/2011 \| published by: New Strategist Publications, Inc. ... busts in the years ahead. Based on data from the Bureau of Labor Statistics Consumer Expenditure Survey, Best Customers analyzes household spending by age of householder, household income, household type, race and Hispanic origin of ... \| more... Search inside this report	$89.95
Demographics of the U.S.: Trends and Projections, 3rd. 12/1/2007 \| published by: New Strategist Publications, Inc. ... the obvious technological marvels of the day lie profound changes in our demographics and lifestyles that would be shocking to the 1950s time traveler. Find out what those changes are in Demographics of the U.S. ... \| more... Search inside this report	$89.95
Generation X: Americans Born 1965 to 1976, 6th ed. 7/1/2009 \| published by: New Strategist Publications, Inc. ... X is a vital part of the nation’s commerce and culture. They account for the largest share of the nation’s parents. Many were new homebuyers and got caught up in the housing bubble. How is ... \| more... Search inside this report	$69.95
Household Spending Who Spends How Much on What, 16th ed 12/1/2011 \| published by: New Strategist Publications, Inc. ... in 1991, this unique resource gives you the latest dollar-for-dollar answers to the questions Who buys? What do they buy? How much do they spend? It also gives you market shares and spending indexes, valuable ... \| more... Search inside this report	$94.95
The Millennials: Americans Born 1977 to 1994, 4th ed. 7/1/2009 \| published by: New Strategist Publications, Inc. ... in 2009, and it includes a special supplement on the iGeneration—children under age 15. The Millennial generation numbers 76 million and accounts for 25 percent of the total population—almost equal to the Baby-Boom’s share. The ... \| more... Search inside this report	$69.95
Older Americans: A Changing Market, 6th ed. 7/1/2009 \| published by: New Strategist Publications, Inc. ... it has devasted millions of Boomers, making an understanding of the older market increasingly vital to both businesses and government. Older Americans: A Changing Market tells you what you need to know. The sixth edition ... \| more... Search inside this report	$69.95
Racial and Ethnic Diversity: Asians, Blacks, Hispanics, Native Americans, and Whites, 6th ed. 7/1/2009 \| published by: New Strategist Publications, Inc. ... affluent, and blacks are making big gains in education and earnings. New to this edition of Racial and Ethnic Diversity is a chapter on attitudes by race and Hispanic origin that is based on data ... \| more... Search inside this report	$94.95
Who We Are: Asians, 2nd ed. 6/1/2011 \| published by: New Strategist Publications, Inc. ... education, health, housing, income, labor force status, living arrangements, population, spending, and time use. New to the second edition of Who We Are: Asians is a chapter on their attitudes about issues ranging from happiness ... \| more... Search inside this report	$89.95
Who We Are: Blacks, 2nd ed. 6/1/2011 \| published by: New Strategist Publications, Inc. ... labor force status, living arrangements, population, spending, time use, and wealth. In addition to detailed 2010 census counts of the numbers of blacks nationally and by state and metropolitan area, Who We Are: Blacks includes ... \| more... Search inside this report	$89.95
Who We Are: Hispanics, 2nd ed. 6/1/2011 \| published by: New Strategist Publications, Inc. ... their attitudes (a new chapter), education, health, housing, income, labor force status, living arrangements, population, spending, time use, and wealth. In addition to detailed 2010 census counts of the numbers of Hispanics nationally and by ... \| more... Search inside this report	$89.95
Who’s Buying by Age, 6th ed. 12/1/2011 \| published by: New Strategist Publications, Inc. ... source for weekly and quarterly spending data. It gives you, along with its in-depth annual spending data, a full picture not only of what households buy and how much they spend, but how often they ... \| more... Search inside this report	$59.95
Who's Buying Alcoholic and Nonalcoholic Beverages, 8th edition 12/1/2011 \| published by: New Strategist Publications, Inc. ... in grocery and convenience stores. Based on unpublished data collected by the Bureau of Labor Statistics' Consumer Expenditure Survey, the report examines how much Americans spend by the demographics that count-age, income, high-income households, household ... \| more... Search inside this report	$59.95
Who's Buying Apparel, 7th edition 12/1/2011 \| published by: New Strategist Publications, Inc. ... count: age, income, high-income households, household type, race and Hispanic origin, region of residence, and education. To round out the spending picture, it also presents who-are-the-best-customers analyses of the data, showing the demographics of spending ... \| more... Search inside this report	$59.95
Who's Buying at Restaurants and Carry-Outs, 9th edition 12/1/2011 \| published by: New Strategist Publications, Inc. ... and carry-outs by the demographics that count-age, income, high-income households, household type, region of residence, race and Hispanic origin, and education. To round out the spending picture, it also presents "who-are-the-best-customers" analyses of the data, ... \| more... Search inside this report	$59.95

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