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Netpop Research

Netpop Research, LLC is a San Francisco-based research firm, founded in 1997 when consumer adoption of the Web went mainstream. Our unique perspective on the Digital Lifestyle can be attributed to a long history of being at the forefront - and on the frontlines - of the Internet's meteoric and often volatile growth. Netpop Research, LLC principals and staff draw on a long history of working with a variety of notable Internet brands and innovative products. Combined, the senior staff at Netpop Research, LLC have provided strategic and hands-on services to emerging and established companies for over sixty years. We know the challenges from an insider's perspective, having worked in multiple capacities, on both the client-side and service-side of technology, new media and entertainment.

List of reports from Netpop Research

Netpop \| Connect: Media Shifts to Social, China 2009 3/18/2009 \| published by: Netpop Research ... China, where the world’s largest internet population is eagerly engaging with each other with a wide number of online communication channels. “Media Shifts to Social - China” provides important insights into social media trends among ... \| more... Search inside this report	$495.00
Netpop \| Connect: Media Shifts to Social, U.S. 2009 3/2/2009 \| published by: Netpop Research ... to Social, a new report from Netpop Research, provides important insights into social media trends among U.S broadband users, informing companies of the new consumer media habits shaping businesses today. The report includes: The popularity ... \| more... Search inside this report	$495.00
Netpop \| Connect: Social Networkers 2008 12/22/2008 \| published by: Netpop Research ... grim financial times - Netpop Research executives argue for greater experimentation in social media advertising. The report, which is available online to registered users for free until January 31, 2009, includes: Comparison of Social Networkers ... \| more... Search inside this report	$595.00
Netpop \| Connect: Social Networkers China 12/22/2008 \| published by: Netpop Research ... - and social networking sites were influential in 20 percent of users’ purchase decisions. The report also reveals a complex social networking market: Fierce competition exists between many local (Chinese) sites and global leaders Facebook ... \| more... Search inside this report	$595.00
Netpop \| Nations: China and the U.S. in a Web 2.0 World 12/10/2007 \| published by: Netpop Research ... how that common “language” and experience affects consumer behavior in the United States and in China. Other countries, South Korea and Denmark for example, have higher rates of broadband connectivity. Yet the U.S. and China ... \| more... Search inside this report	$795.00
Netpop \| Nations: Comparison of China and U.S. Broadband Usage 12/12/2007 \| published by: Netpop Research ... for every topic covered; one that compares the total population in each country, and one that only looks at users under age 35. Chinese broadband users are much younger; thus filtering the data on younger ... \| more... Search inside this report	$895.00
Netpop \| Nations: Demographic Comparison of China and U.S. Broadband Users 12/11/2007 \| published by: Netpop Research ... those of the U.S., including age, gender, tenure online, education, marital status, employment status, etc. Each graph is presented with a brief prose analysis to help distill findings for time-constrained consultants, marketers and product managers. \| more... Search inside this report	$200.00
Netpop \| Nations: Online Shopping and the New Chinese Consumer Market 2/12/2008 \| published by: Netpop Research ... 76 percent and this group, although only approximately ten percent of the population, is indicative of China's participation in the world marketplace and how their unique buying and shopping patterns are likely to evolve as ... \| more... Search inside this report	$1,495.00
Netpop \| Nations: The Great Social Wall of China 8/1/2009 \| published by: Netpop Research ... China and U.S. broadband users Internet penetration in China by geography Device of choice for Internet access Online activities and daily usage hours Social media usage and motivations Online sources for product research and raising ... \| more... Search inside this report	$295.00
Netpop \| Play: Communitainment: The Social Side of Entertainment Online 6/19/2008 \| published by: Netpop Research ... around various types of entertainment content, including how they communicate and share their views and preferences online. Topics covered include participation in various communication and content creation activities by age, gender and content type as ... \| more... Search inside this report	$1,195.00
Netpop \| Play: Content Creation 6/3/2007 \| published by: Netpop Research ... created, shared and responded to with equal facility. Evaluating a list of different activities that could loosely be defined as "content creation", marketers will understand how, why, and to what extent, Broadbanders are participating online. \| more... Search inside this report	$495.00
Netpop \| Play: Content Creation User Profiles 6/3/2007 \| published by: Netpop Research ... the greatest impact on content creation in the next two to four years. Understanding the motivations and needs of these users will help entertainment marketers develop strategies for relating to their audiences in interactive environments. \| more... Search inside this report	$495.00
Netpop \| Play: Entertainment Content, Media & Devices in the Digital Age 6/19/2008 \| published by: Netpop Research ... set free to be enjoyed where ever and when ever… or so the story goes. But how far and how fast that shift has occurred is one of several key topics addressed in this report. ... \| more... Search inside this report	$1,295.00
Netpop \| Play: Full Report 6/3/2007 \| published by: Netpop Research ... and online marketing vehicles, audience behaviors have shifted and millions of entertainment marketing dollars are in flux. Our study helps marketers understand how fans of mass media are engaging in entertainment online and how their ... \| more... Search inside this report	$1,495.00
Netpop \| Play: Online Entertainment and New Content Discovery 6/19/2008 \| published by: Netpop Research ... shape how entertainment is experienced on the Web. Almost 1300 Netpop respondents (N=1284) answered an expanded series of questions about their behaviors and attitudes around various types of entertainment content with particular emphasis on the ... \| more... Search inside this report	$1,295.00
Netpop \| Play: Pull-Based Marketing 6/3/2007 \| published by: Netpop Research ... content they want, when and where they want it. Comparing the use of online sources with offline sources and analyzing sites by category, this report indicates how Broadbanders use and enjoy their favorite entertainment sites. \| more... Search inside this report	$495.00
Netpop \| Pocket: Currnet Pocket-Net Users 3/21/2007 \| published by: Netpop Research ... cellular handset brand and mobile service brand selection. In addition, it applied the segmentation analysis of Netpop \| Portraits to show how a users' overall attitudes and orientation to the Internet impacts adoption of pocket-net. \| more... Search inside this report	$495.00
Netpop \| Pocket: Full Report 3/21/2007 \| published by: Netpop Research ... Netpop \| Pocket looks at the use of mobile Internet devices among broadband users - the largest and fastest growing segment of the online population. Broadbanders are an important group for interactive and mobile marketerts ... \| more... Search inside this report	$1,295.00
Netpop \| Pocket: Growing the Mobile Marketplace, 2009 4/1/2009 \| published by: Netpop Research ... more than 100 million age 13 and older connect to the web via mobile devices. Netpop \| Pocket: “Growing the Mobile Marketplace” examines mobile web users in China and the U.S. and what this means ... \| more... Search inside this report	$495.00
Netpop \| Pocket: Pocketing the Internet Today 3/21/2007 \| published by: Netpop Research ... their cell phone or PDA to access the Internet in the month prior to this study. This section analyzed how the five million Americans use pocket-net and what are the factors of deterring pocket-net use. \| more... Search inside this report	$495.00
Netpop \| Pocket: Second Screen Loyalists 3/21/2007 \| published by: Netpop Research ... assuming it were easy and affordable. Comparing current users' actual use and non-users' expectations, mobile product developers will further understand what practical and functional barriers of current pocket-net are and what could encourage pocket-net use. \| more... Search inside this report	$495.00
Netpop \| Portraits: Full Report 11/1/2006 \| published by: Netpop Research ... is the first dedicated multivariate segmentation analysis of the US broadband population aged 13+ and offers companies an essential industry-wide framework to drive more successful online product and marketing initiatives. Netpop \| Portraits provides richly ... \| more... Search inside this report	$3,495.00
Netpop \| Portraits: Impact on the Modern Market 11/1/2006 \| published by: Netpop Research ... the Internet, Broadbanders are at the forefront of the modern marketplace. This report examines why Broadbanders are an influential segment of the population and the impact of their influence on shopping, advertising, brands and sites. \| more... Search inside this report	$1,295.00
Netpop \| Portraits: Time and How They Spend It 11/1/2006 \| published by: Netpop Research ... online experience unfolds. This report covers the role of the Start Page, how long Broadbanders spend online and how they spend that time across key areas of involvement: Leisure & Entertainment, Personal Interests and Work ... \| more... Search inside this report	$1,295.00
Netpop \| Portraits: Who They Are, Where They Are Going 11/1/2006 \| published by: Netpop Research ... attitudinal data to help illustrate various approaches to the Web. This report provides further graphs and tables on each segment with detailed information on technology orientation, attitudes, demographics and potential for growth in the future. \| more... Search inside this report	$1,295.00

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