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Hartman Group

The Hartman Group, founded 1989, is a full-service consulting and market research firm offering a wide range of services and products focusing on the health and wellness markets. The company currently works out of offices in Bellevue, Washington.
Our experienced staff, with diverse, yet complementary backgrounds are experts in providing trade reports, syndicated studies, strategic consulting and customized research. This team has extensive knowledge and experience in marketing, business management, retail anthropology, sociology, nutrition, healthcare management, consumer economics and statistics.

List of reports from Hartman Group

A Brand Called Hope: Reimagining Consumer Culture 11/1/2008 \| published by: Hartman Group ... groundbreaking cultural anthropological and sociological research, consumer culture expert and Fortune 500 strategist Harvey Hartman provides a penetrating look into the meteoric rise of traditional CPG brands and posits that even as sales are high ... \| more... Search inside this report	$40.00
Baby Boomers: 2006: Changing Food Consumption Among Baby Boomers (1946-1964) 3/1/2007 \| published by: Hartman Group ... 79 million people has not just left its mark on the marketplace, it continues to redefine how aging consumers live, shop and use products. As the eldest Baby Boomer turned 60 in 2006, health concerns ... \| more... Search inside this report	$20,000.00
Beyond Organic and Natural: Resolving Confusion in Marketing Foods and Beverages 2/1/2010 \| published by: Hartman Group ... confused, yet continue to be engaged by the vast array of products, messages, symbols and labels they encounter when making decisions about what to eat or drink and where they shop. The picture is no ... \| more... Search inside this report	$15,000.00
Boomers: Changing Food Consumption Among Baby Boomers 4/1/2007 \| published by: Hartman Group ... Boomers: Looking Five Years into the Future will provide food manufacturers, food retailers and other interested stakeholders with the following insights: Knowledge, attitudes and behaviors regarding health and wellness, How this translates into current food ... \| more... Search inside this report	$10,000.00
Children's Wellness 2006: At The Intersection Of Hope & Anxiety 3/1/2006 \| published by: Hartman Group ... shopping, purchase and usage habits of American consumers with regard to notions of "health," "wellness" and "healthy living." Children's Wellness 2006 depicts how families are evolving within the constantly changing world of health lifestyles, and ... \| more... Search inside this report	$1,500.00
Children's Wellness: Understanding Children's Health & Wellness Needs 11/1/2001 \| published by: Hartman Group ... Analysis The Hartman Model: Understanding the World of Children's Wellness Wellness lifestyle segmentation Parent's health and wellness perspectives for themselves and their children Children's perspective on health and wellness, including use of language and visual ... \| more... Buy by the section \| Search inside this report	$150.00
Connecting Beverage Consumption and Consumer Moods 1/15/2004 \| published by: Hartman Group ... mood or feeling. It is not enough anymore for beverage retailers and manufacturers to simply formulate drinks to satisfy a functional beverage need. Given the ever-widening range of beverage choices, consumers rely on more than ... \| more... Buy by the section \| Search inside this report	$30.00
Contemporary Food Trends 12/17/2008 \| published by: Hartman Group ... we've been as well as where we are headed, to try to make sense of life in these uncertain economic times. In this spirit we bring you our current trends report on the state of ... \| more... Search inside this report	$30.00
Convenience Stores: Understanding How Consumers Shop 6/1/2006 \| published by: Hartman Group ... staffed by employees with novel titles such as "director of retail innovations." Yet, despite all of the assorted research, dialogues, discussions and strategizing, we've witnessed little concrete progress in the pursuit of a comprehensive, integrated ... \| more... Search inside this report	$30.00
Cultural Legitimacy 9/1/2004 \| published by: Hartman Group ... most don't. It could be that the concept wasn't very good, didn't really solve an important problem-or if it did, it wasn't practical for whatever reason, perhaps it just didn't taste very good. And there ... \| more... Search inside this report	$30.00
Cultural Trends 2009 12/30/2008 \| published by: Hartman Group ... it's been simmering for quite some time, the Internet (or, as Senator Stevens famously observed "a series of tubes") came to define the cultural trends of 2008. LOLcatz, Threadless, The Gawker meltdown, Mommy bloggers, and ... \| more... Search inside this report	$30.00
Food Safety From A Consumer Perspective 7/1/2005 \| published by: Hartman Group ... States in January 2004). To gauge public reaction to the mad cow event and other concerns for food safety, The Hartman Group conducted two identical on-line Internet surveys: one in January 2004 and another in ... \| more... Search inside this report	$50.00
Food and the Environment: A Consumer's Perspective - Phase Three 7/1/1999 \| published by: Hartman Group ... these resegmentations, Phase Three examines reasons for changes in the segments in the context of: Changes in the organic and natural food marketplace: Increased product availability; product proliferation; national rulings and increased awareness of organic ... \| more... Buy by the section \| Search inside this report	$30.00
Gift Card Buying Trends: Shopper Intentions and Purchase Behaviors 2009 4/1/2009 \| published by: Hartman Group ... of card bought, the occasions for gift card giving (and receiving) and to predict what may be in store for the 2009 holiday shopping season. The report looks at consumer attitudes and behaviors across a ... \| more... Search inside this report	$1,250.00
Gift Cards Purchase & Redemption, Pre-Holiday Outlook 2008 9/1/2008 \| published by: Hartman Group ... differences between receiving and giving gift cards, the most popular types of cards consumers plan to buy, where gift cards are most often purchased, how many gift cards consumers typically buy and how much they ... \| more... Search inside this report	$1,250.00
The Hartman Report: Destination Wellness, Phase I 4/1/2000 \| published by: Hartman Group ... supermarket industry and those businesses newly interested in the health and wellness category in understanding current market dynamics and strategic requirements to maximize wellness shopping in the traditional grocery setting. This is done through an ... \| more... Search inside this report	$39.95
Healthy Living: Natural Personal Care & Household Products 7/1/2001 \| published by: Hartman Group ... for participants in the natural personal care and natural household products categories is to distinguish or differentiate these products from other "non-natural," traditional products. Healthy Living: Natural Personal Care & Household Products is The Hartman ... \| more... Buy by the section \| Search inside this report	$250.00
Healthy Living: Organic & Natural Products 4/1/2001 \| published by: Hartman Group ... medium and small companies contending for both existing customers and entirely new emerging consumer market segments. Healthy Living: Organic & Natural Products is The Hartman Group's most comprehensive report to date and defines the market ... \| more... Buy by the section \| Search inside this report	$250.00
Healthy Living: Vitamins, Minerals, Herbs & Supplements 4/1/2001 \| published by: Hartman Group ... Group is the authority on market research in the VMHS category. Because of increasing consumer interest and media attention, the supplement category is growing exponentially, and only manufacturers that understand these evolving VMHS consumers will ... \| more... Buy by the section \| Search inside this report	$1,000.00
Integrated Health Care 9/1/1998 \| published by: Hartman Group ... society, its effects on the health care system are significant. This has manifested in the emergence of holistic medical therapies, such as acupuncture, herbal supplements, hypnosis and chiropractic care into popular health care culture. These ... \| more... Search inside this report	$250.00
The Many Faces of Organic 7/15/2008 \| published by: Hartman Group ... Many Faces of Organic 2008 is the authoritative marketplace report that explores and explains the consumer lifestyle and cultural shifts occurring in organic shopping and usage. Many factors are currently at play to influence the ... \| more... Search inside this report	$15,000.00
Marketing to Today's Mom, 21st Century Style: New Truths & Consequences 5/1/2006 \| published by: Hartman Group ... out of touch - with the cultural realities of today. In Marketing to Today's Mom learn the new truths and consequences of life in the 21st Century household and what it means for your company. \| more... Search inside this report	$30.00
Multicultural Foods: Spicing Up the American Diet 11/1/2007 \| published by: Hartman Group ... cuisines. Consumers find multicultural foods interesting mainly because they serve as a departure from the normal American diet through a combination of "different" tastes, flavors and spices. This white paper, Spicing Up the American Diet, ... \| more... Search inside this report	$30.00
Natural Sensibility: A Study of America's Changing Culture and Lifestyle 9/1/1998 \| published by: Hartman Group ... kind, this report is meant to fill in the gaps (cultural change, lifestyles, behavior, context, etc.) left by traditional quantitative research. Data for this report was gathered in the form of 500 hours of interviews ... \| more... Search inside this report	$125.00
Obesity in America: Understanding Weight Management from a Consumer Perspective 3/15/2004 \| published by: Hartman Group ... most overweight individuals appear unable to address their "problem"? In contrast, the consumer perspective is this: being overweight is not a physical health problem. That is the belief of the majority of U.S. consumers, according ... \| more... Search inside this report	$2,500.00

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