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EPM Communications Inc

EPM Communications is a Manhattan-based publishing, research and consulting firm founded in 1988 by Ira Mayer and his wife and partner, Riva Bennett. Ira was a rock critic for 20 years and a prominent entertainment industry and media analyst. Ira also serves as an assistant adjunct professor of marketing at New York University. Riva had been associated with LINK Resources, National Data Corp. and Chase, among other research and financial services companies, where she sold financial and new media research services.

List of reports from EPM Communications Inc

101 Charts About Men 10/1/2008 \| published by: EPM Communications Inc ... to his iPod. With so many things vying for the American man's attention you need to know where he is, what he's doing and what he really cares about to get your marketing message through. ... \| more...	$249.00
12 Keys To The Women's Market 5/1/2003 \| published by: EPM Communications Inc ... 12 Keys to the Women's Market helps you unlock the vast potential of the women's market. You'll refer to these keys again and again for their down-to-earth insight into how women's purchase decisions are made. \| more...	$59.00
All About Women Consumers 2011 1/1/2011 \| published by: EPM Communications Inc ... the acknowledged decision makers and shoppers in most households. Nearly eight in 10 say that their opinion determines their families' financial decisions. And more than half are the primary person responsible for paying household bills. ... \| more...	$299.00
Americans and Their Homes 6/1/2007 \| published by: EPM Communications Inc ... population Geographic distribution Age and race/ethnicity of buyers and renters Buying a home Remodeling Budgets and expenditures Pets Affluent households Leisure pursuits, including lawn & garden activity In-home media use And much more. You'll find ... \| more...	$349.00
Best Practices in Trademark Licensing 5/1/2003 \| published by: EPM Communications Inc ... and accounted for within the corporation; how royalties, guarantees, and advances are structured for trademark licensing deals; how financial and non-financial yardsticks are used to measure performance. This report is your trusted guidebook into the ... \| more...	$595.00
Brand & Package Likeability 2/1/2007 \| published by: EPM Communications Inc ... your packages support your brand — and maximize your sales. The Panel ranks more than 40 food, health & beauty, and cosmetics brands, rating each brand separately for how much they like the brand versus ... \| more...	$395.00
Consumer Spending Update 7/1/2009 \| published by: EPM Communications Inc ... ...The unique characteristics of two demographic groupings critical to marketers: youth and the emerging majority communities of Black, Hispanic, and Asian Americans Consumer Spending Update: Mid 2009, from the editors of Research Alert and other ... \| more...	$549.00
Digital Out-of-Home Media 9/1/2008 \| published by: EPM Communications Inc ... capturing the attention of captive audiences in cabs, the office, at the gym, and in the air; and exploiting the unique characteristics of bar and nightlife venues, arenas and cinemas. Learn what you need to ... \| more...	$349.00
Entertainment Marketing Letter periodical \| published by: EPM Communications Inc Twice a month, Entertainment Marketing Letter brings you a multitude of opportunities and trends in entertainment-based sponsorship, direct response sales, product placement, interactivity, product sampling and more. Price reflects a yearly subscription. \| more...	$449.00
The Entertainment Marketing Sourcebook, 2009-2010 5/1/2009 \| published by: EPM Communications Inc ... attract new & repeat customers Identify 635 Entertainment and Media company executives eager to establish promotional alliances Locate 658 experienced Service Providers ready to provide the marketing help you need Use complete contact information to ... \| more...	$379.00
The EPM Fad Study 6/1/1998 \| published by: EPM Communications Inc ... demonstrates that fads have common life cycles and critical characteristics that you can exploit. Whether you have a new property you want to market...you're looking to extend the life of an existing property...or you want ... \| more...	$95.00
The EPM Licensing Metrics Report 4/1/2008 \| published by: EPM Communications Inc ... build an iron-clad case for your existing licensing program secure buy-in for your new licensing initiatives. Based on the contributions of scores of senior executives in all sectors of the licensing community, this first-ever folio ... \| more...	$249.00
Hispanic Marketing: Addressing Acculturation 8/1/2009 \| published by: EPM Communications Inc ... avoid) American traditions. Reveals the nuances that affect their cultural identity, language and media preferences. Examines the conflict over assimilation vs. acculturation. Uncovers the trend toward “retro-acculturation” among Hispanic youth born and raised in the ... \| more...	$179.00
How Americans Use Social Media And How Brands Communicate With Consumers On Facebook, Twitter & Other Social Networks 5/1/2010 \| published by: EPM Communications Inc Discover the benefits companies reap when integrating social media into their wider marketing plans — and how a thoughtfully executed strategy can be deployed quickly, with instant feedback and results. \| more...	$199.00
How Tween & Teens Use Social Media 11/1/2009 \| published by: EPM Communications Inc Find out how tweens, teens, and young adults interact with social media, and what brands are doing to intercept their fragmented attention. \| more...	$199.00
International Licensing: A Status Report 6/1/2008 \| published by: EPM Communications Inc ... such as trade, economic status, political environment, media support, retail systems and infrastructure, which determine the risk and create the context in which licensing is done. You will get exclusive data available nowhere else on ... \| more...	$2,195.00
International Licensing Status Report 1/1/2012 \| published by: EPM Communications Inc ... Key retail players by territory Analysis of licensing tactics that work best in each market How the Internet, mobile technology and social media are changing the licensing business worldwide Includes 197 charts, graphs, and tables \| more...	$2,195.00
Licensing Business Databook 2009 Edition 5/1/2009 \| published by: EPM Communications Inc ... 2009 Edition gives you instant access to a full ten years of this dynamic business, including retail sales of licensed merchandise from 1999-2008 in the U.S. and Canada, broken down by property type and product ... \| more...	$695.00
Licensing Business Databook 2010 6/1/2010 \| published by: EPM Communications Inc ... of the licensing business. Whether you're budgeting, developing a business plan, evaluating a proposal, seeking investors, or undertaking competitive research, The Databook gives you instant access to a wealth of The Licensing Letter's exclusive research. ... \| more...	$695.00
Licensing Business Handbook 2/1/2008 \| published by: EPM Communications Inc ... profit centers. This well-organized guide shows you how to make money through licensed characters, teams, logos, trademarks, celebrities, events, fashion labels, likenesses and designs. PLUS: How to acquire properties that fit your goals … Extend ... \| more...	$69.95
The Licensing Letter Sourcebook 9/1/2009 \| published by: EPM Communications Inc ... U.S. and Canada. The complete and current ""who's who"" of the industry, the Sourcebook is the first place you turn for current, accurate information on properties owned and represented, licenses held, and products manufactured. The ... \| more...	$379.00
The Licensing Letter periodical \| published by: EPM Communications Inc ... information and the most widely accepted statistics on the size of the licensing business. Each issue tracks hundreds of companies granting and assigning new licenses, obtaining licenses to manufacture new products and announcing new properties. \| more...	$467.00
The Licensing Letter's Royalty Trends Report 3/1/2009 \| published by: EPM Communications Inc ... them. In addition to current royalty rates, you'll find 10-year trendlines for Art, Entertainment/Character, Fashion, Sports, Trademark/Brand and five other property types so you can benchmark your deals against industry norms. With your copy of ... \| more...	$319.00
The Little Black Book of Research Resources 1/1/2009 \| published by: EPM Communications Inc ... concentration. It also includes an Index by Subject to help put you in direct contact with the specific sources you need. Nearly 600 companies are listed, with contact information including phone, fax and Web site. \| more...	$79.95
Marketing to Teens and Tweens 2007 Edition 4/1/2007 \| published by: EPM Communications Inc ... gives you the latest demographic data and forecasts for a group that comprises nearly one-fifth of the population - and demonstrates how today's teens' and tweens' buying power and influence extend far beyond their numbers. \| more...	$815.00

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