BioInformatics, LLCSince our inception in 1994, BioInformatics, LLC has provided critical market intelligence to leading companies serving the life science, medical device and pharmaceutical industries. We support clients across the entire market spectrum—from scientific research to diagnostics and therapeutics—providing high-level management with market insights from gene to drug.Our multi-disciplinary team of scientific experts and business analysts creates value for our clients by combining extensive industry knowledge and experience. We offer a variety of products and services that enable executives to see themselves, their market and their competitors through the eyes of the most important information source of all—customers. We can precisely meet the needs of our clients through the most appropriate mix of research methodologies, including:
Our strength lies in our ability to integrate our understanding of science and medicine with cutting-edge market research techniques. As one of the first firms to recognize how the World Wide Web has transformed market research, BioInformatics formed The Science Advisory Board. Launched in 1997, this global community currently consists of 24,278 life science researchers, physicians and biomedical professionals who convene regularly via the Web to voice their opinions on a wide variety of issues relating to biomedical research and clinical technologies. Clients tap into this panel of experts and receive answers to their critical marketing questions in days, rather than weeks. In addition to providing real-time insights into the perceptions of the market, posing questions to The Science Advisory Board offers substantial cost savings over gathering information via traditional market research techniques. BioInformatics offers both published reports as well as custom research services. Published reports allow marketing professionals to share in the results of broad-based market studies that provide access to high quality research at an affordable price. Our custom research is tailored to the specific needs of the company's executive management. |
List of reports from BioInformatics, LLC
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Advertising to Life Scientists: Maximizing Ad Effectiveness
1/1/2006 | published by: BioInformatics, LLC
... newest report offers insights into advertising creation and design from your customers’—the scientists—perspective. Based upon a 34-question survey of more than 1,500 life scientists from around the world, Advertising to Life Scientists: Evaluating Ad Concepts ...
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$500.00
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Advertising to Life Scientists: Resolving the Print vs. Online Dilemma
2/1/2008 | published by: BioInformatics, LLC
... preferences and knowing what publications and Web sites that they read and trust can help you achieve the right mix and optimize your ad buy. Seeing how your brand carries through the different media helps ...
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$4,400.00
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Brand Performance in the Life Science Industry
12/1/2011 | published by: BioInformatics, LLC
... categories. Over 6,000 life scientists from BioInformatics LLC’s online panel, The Science Advisory Board, participated in the nomination and voting process for the 2011 Life Science Industry Awards. The awards were announced and summary results ...
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$995.00
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Brand Positioning: Cell Biology Kits & Reagents
10/1/2007 | published by: BioInformatics, LLC
... Using advanced statistical analysis this report will examine brand positioning in the cell biology kits and reagents category. We have defined this market as being primarily composed of consumable products used to study the physiological ...
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$5,000.00
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Brand Positioning: Gene Expression Analysis Products
10/1/2007 | published by: BioInformatics, LLC
... Using advanced statistical analysis this report will examine brand positioning in the gene expression analysis product category. We have defined this market as being primarily composed of consumable products used for measuring mRNA levels to ...
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$5,000.00
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Brand Positioning: Instrumentation for Genomic Analysis
10/1/2007 | published by: BioInformatics, LLC
... Using advanced statistical analysis this report will examine brand positioning in the instrumentation for genomic analysis category. We have defined this market as primarily composed of the capital equipment (i.e., costing greater than $25,000 and ...
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$5,000.00
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Brand Positioning: Instrumentation for Protein Analysis
10/1/2007 | published by: BioInformatics, LLC
... Using advanced statistical analysis this report will examine brand positioning in instrumentation for protein analysis. We have defined this market as being primarily composed of the capital equipment (i.e., costing greater than $25,000 and with ...
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$5,000.00
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Brand Positioning: Nucleic Acid Purification Products
10/1/2007 | published by: BioInformatics, LLC
... Using advanced statistical analysis this report will examine brand positioning in nucleic acid purification products. We have defined this market as being primarily composed of products used to isolate and analyze of DNA or RNA. ...
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$5,000.00
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Brand Positioning: Protein Separation Products
10/1/2007 | published by: BioInformatics, LLC
... Using advanced statistical analysis this report will examine brand positioning in protein separation products. We have defined this market as being primarily composed of products used for the purification and/or analysis of peptides or proteins. ...
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$5,000.00
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The Brave New World of Scientific Publishing
11/1/2008 | published by: BioInformatics, LLC
... prefer - as Web 2.0 capabilities become the new industry standard. Based on the opinions and experiences of more than 1,500 scientists, The Brave New World of Science Publishing will help publishers keep pace with ...
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$4,400.00
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Capitalizing on New Opportunities for Stem Cell Products
4/1/2009 | published by: BioInformatics, LLC
... accurate assessment of new opportunities in the stem cell products market. Additionally, given that practical stem cell-based therapies can take years to develop, suppliers will benefit from a clear understanding of the wide range of ...
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$3,200.00
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Conference & Exhibit Strategies in the Life Sciences: What’s Working Now
2/1/2008 | published by: BioInformatics, LLC
... ROI?” “Should we do this again next year?” “Was our sponsorship worth it?” Knowing in advance what your customers expect and what motivates them to engage your brand’s representatives at meetings are key building blocks ...
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$4,400.00
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The Contract Research Market for Drug Discovery Technologies: Opportunities for Life Science Suppliers
3/1/2010 | published by: BioInformatics, LLC
... constitute a promising and distinct market for life science suppliers. Specifically, data included in the report will reveal whether the CRO market for instrumentation and consumables will grow in 2010 and how the purchase decisions ...
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$1,920.00
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Customer Loyalty and Satisfaction: Creating a Branded Customer Experience
8/1/2006 | published by: BioInformatics, LLC
... must create a branded customer experience where the expectations of customers are consistently exceeded. From ordering and delivery through post-sale support, suppliers must understand what elements of product and corporate performance drive satisfaction. With successive ...
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$500.00
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Customer Satisfaction & Loyalty in the Life Sciences: Boosting Profit Through Exceptional Service & Support
8/1/2007 | published by: BioInformatics, LLC
... and technical support influence the customer's experience and drive customer satisfaction and loyalty. This report will enable suppliers to better understand the needs of life science customers for technical support and customer service. The data ...
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$4,400.00
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Customer Service and Technical Support for Life Science Products: Customer Preferences
4/1/2011 | published by: BioInformatics, LLC
BioInformatics LLC’s market study, Customer Service and Technical Support for Life Science Products: Customer Preferences was designed to quantify scientists’ opinions as to how well supplier customer service departments are meeting expectations.
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$3,200.00
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eCommerce Strategies for the Life Science Market
6/1/2007 | published by: BioInformatics, LLC
... however, have found that launching an electronic catalog and shopping cart are not enough to generate online purchases, so this report probes the technological and organizational challenges associated with eCommerce. Specifically, the report examines the ...
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$4,400.00
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eMarketing to Life Scientists: Amplifying Your Marketing Message
2/1/2007 | published by: BioInformatics, LLC
... The e-Marketing tools analyzed in this report are: Banner advertisements Blogs Discussion forums Email Ezine (i.e., electronic magazine published on the Internet) Listservs Newsletters Podcasts Search engine (i.e., keyword searches) Syndicated Web content (e.g., RSS ...
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$4,400.00
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eMarketing to Life Scientists: Raise Your Voice Above the Noise
2/1/2011 | published by: BioInformatics, LLC
... the Noise quantifies scientific consumers’ Internet usage & preferences and provides direction as to how to deploy electronic marketing platforms in such a way that builds relationship, inspires loyalty and calls a scientist to action.
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$3,200.00
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Exploring Structural Biology: Tools & Techniques Used in the Study of Membrane Protein Structure
11/1/2010 | published by: BioInformatics, LLC
... silico computational analysis, isoelectric focusing, one and two-dimensional gel electrophoresis, high-performance liquid chromatography (HPLC), nuclear magnetic resonance (NMR), and mass spectrometry (MS) to better understand the structure and functional interactions of cellular membrane proteins, leading ...
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$1,920.00
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Exploring the Epigenetics Market: Opportunities for Product Placement and Innovation
7/1/2009 | published by: BioInformatics, LLC
... methylation, histone modifications and chromatin structures all play a central role in the regulation and expression of mammalian genomes and are the central focus of much research today. Breakthroughs in epigenetics have also increased our ...
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$3,200.00
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Genomic Technologies: Market Insights for Life Science Suppliers
12/1/2010 | published by: BioInformatics, LLC
... (CNV) analysis, genotyping and techniques such as microarrays, sequencing and real-time PCR. For strategic planning purposes, the report includes average lab budgets for genetic analysis products and anticipated growth in FY2011, with specific breakdowns by ...
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$1,920.00
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The Global Market for Synthetic Oligonucleotides
9/1/2006 | published by: BioInformatics, LLC
... are challenged to distinguish their brand from the many others available to scientists. To help suppliers meet this challenge, we present the opinions of over 700 scientists who use oligos in their research, including what ...
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$500.00
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Improving Sales Rep Performance: Life Scientists' Perspectives
4/1/2007 | published by: BioInformatics, LLC
... competitive life science research market. With the increasing availability of information on the internet, scientists are no longer satisfied with generic sales presentations, instead favoring suppliers whose sales reps can present value propositions tailored specifically ...
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$4,400.00
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Influencing Brand Preferences in the Flow Cytometry Market
7/1/2006 | published by: BioInformatics, LLC
... cells on the basis of size and shape and on the basis of molecules inside and on the surface of cells. Some scientists think about flow cytometry as a “black box”, while others can easily ...
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$500.00
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