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New Nutrition Business

New Nutrition Business is a London-based research, publishing and consulting company which specialises in researching, analysing and forecasting developments in the business of food, nutrition and health around the world.

List of reports from New Nutrition Business

Wennström’s Four Factors of Success 5/1/2009 \| published by: New Nutrition Business ... first time that this practical, concise and easy-to-follow step-by-step guide has been made available in print. Intended for anyone involved in marketing, new product development, R&D or science commercialization, you can use the Four Factors ... \| more... Search inside this report	$65.00
Ten Key Trends in Food, Nutrition & Health 2007 1/1/2007 \| published by: New Nutrition Business ... the following trends are now here to stay: Key Trend 1: A future of weight-management Key Trend 2: Mood Food - brain health, mood and performance to be the next big trend Key Trend 3: ... \| more... Search inside this report	$110.00
Five Key Trends in Kids' Nutrition 2007 1/1/2007 \| published by: New Nutrition Business ... companies towards some very clear and practical strategic directions for their kids’ food and beverage developments, production and marketing. The five key trends in kids’ nutrition for 2007 are: Key Trend 1: Free-from and natural ... \| more... Search inside this report	$110.00
Gainomax: How To Create An Expert Brand In Sports Nutrition 3/1/2009 \| published by: New Nutrition Business ... following among the elite athletes. Gainomax is also a good example of what even a small company can achieve by focusing on maintaining and building on a niche of loyal users and by taking risks ... \| more... Search inside this report	$150.00
Superfruit: Eight Key Case Studies in Marketing Healthy Fruit 9/1/2005 \| published by: New Nutrition Business ... intrinsic health benefits. In this case study we examine market strategies and communications strategies for fruit using four “whole fruit” strategy case studies and four “fruit beverage” case studies. The whole fruit case studies include: ... \| more... Search inside this report	$150.00
Kids’ Cheese in the Obesity Era: Fun & Healthy 1/8/2006 \| published by: New Nutrition Business ... detailed explorations of the marketing, branding and advertising strategies employed by key companies in the kids’ cheese category. Convenience, health and a desire for foods to be as natural as possible are today three of ... \| more... Search inside this report	$150.00
Bare Naked Nutrition - How the Original Smoothie Brand Went from Southern Californian Niche to National Success 6/1/2004 \| published by: New Nutrition Business ... made from 100% fruit with a thick texture - is one of the categories in which this has been successfully achieved and since the late 1990s there has been an explosion in the number of ... \| more... Search inside this report	$150.00
Milk to Help You Sleep 4/1/2004 \| published by: New Nutrition Business ... milk’s intrinsic health benefits. The product joins a growing international line-up of high melatonin milks, headed by market pioneer Finland’s Ingman Dairy, that are creating a profitable new segment of the dairy market that could ... \| more... Search inside this report	$150.00
Strategies for Blood Pressure Lowering Products: Lessons from Europe, the U.S. and Japan 6/1/2006 \| published by: New Nutrition Business ... complex one. This case study offers strategic options for delivering blood pressure lowering products to market. As well as seven case studies which explore various blood pressure lowering products and strategies developed and used in ... \| more... Search inside this report	$150.00
Almonds: A Case Study In Adding Value To Primary Produce 6/1/2006 \| published by: New Nutrition Business ... sales. Focusing in particular on Blue Diamond Growers and Paramount Farms, the case study analyses the way convenience, good packaging and taste - among other things - have contributed to a nutrition marketing success story. ... \| more... Search inside this report	$150.00
Danone Actimel: Innovation Builds a Probiotic Mega-Brand 5/1/2007 \| published by: New Nutrition Business ... the functional foods market. Actimel’s marketing communications, pricing, packaging, labeling, merchandising, advertising and consumer insights are analysed and explained in detail and illustrated with colour photographs, charts and images from advertisements. Danone’s Actimel probiotic drinking ... \| more... Search inside this report	$150.00
Innocent Drinks: What makes Europe's fastest-growing smoothie brand so successful? 8/1/2007 \| published by: New Nutrition Business ... Innocent’s strategies are not elusive, nor unachievable rather, they are steps that any company can easily take to propel its brands to new levels. Thanks to frank, in-depth interviews with the company’s founders, New Nutrition ... \| more... Search inside this report	$150.00
7-Eleven: Towards Healthy Convenience 10/1/2007 \| published by: New Nutrition Business ... and more nutritious foods and beverages. Healthy and nutritious foods and beverages may not be the first things that come to mind at the mention of 7-Eleven, the original and leading global chain of convenience ... \| more... Search inside this report	$150.00
Coconut Water: The Single-ingredient Sports Recovery Drink 5/14/2008 \| published by: New Nutrition Business ... for sports recovery drinks. The discovery that coconut water contains in its natural form more electrolytes and nutrients than formulated sports drinks has sparked a frenzy of industry interest and the creation of a new, ... \| more... Search inside this report	$150.00
Anlene: What makes the world’s biggest bone health brand so successful? 9/1/2008 \| published by: New Nutrition Business ... Continuous innovation in science and technology A clinically proven position Innovative and eye-opening marketing communication techniques Packaging innovation A premium price position This practical analysis includes examples of the brand’s communications and is illustrated with ... \| more... Search inside this report	$150.00
Cranberries: How Ocean Spray made them the world’s most successful superfruit 9/1/2008 \| published by: New Nutrition Business ... innovative new product development and effective brand communications. This 35 page case study shows how Ocean Spray - and other companies in the cranberry field - have already moved cranberry far beyond simple cranberry cocktail. \| more... Search inside this report	$150.00
Trends & Strategies in Weight Management: Ten Key Case Studies 11/1/2008 \| published by: New Nutrition Business ... provides answers to these questions. It is written for anyone trying to develop an effective strategy in this challenging and fast-changing area. It outlines the elements for success both for weight management brands and for ... \| more... Search inside this report	$295.00
Failures in Functional Foods and Beverages And What they Reveal About Success 5/1/2009 \| published by: New Nutrition Business ... health Joint health Beauty and skin Energy Digestive health Brain and eye development Ingredients featured include: Probiotics Prebiotics Fibre Wholegrains Plant sterols and stanols Green tea Omega-3 CoEnzyme Q10 Protein Soy Calcium Glucosamine Antioxidants The ... \| more... Search inside this report	$295.00
Commercialising Innovation: The Food & Health Marketing Handbook 3/1/2003 \| published by: New Nutrition Business ... and tables, The Food & Health Marketing Handbook will guide you to fully exploit the science and health benefits of your ingredients or products. The Food and Health Marketing Handbook (available in PDF only) will ... \| more...	$295.00
Marketing Kids’ Healthy Beverages: Ten key case studies 8/1/2009 \| published by: New Nutrition Business ... packaging innovation greater versatility in product formats beverage formulators are particularly skilled at making most things taste good consumers are more willing to experiment with beverages better margins encourage innovation. The largest individual segment of ... \| more... Search inside this report	$295.00
Naturally Healthy Kids’ Food: Snacks, Breakfast and Dinner 1/1/2007 \| published by: New Nutrition Business ... Healthy Kids’ Food sets out a checklist of successful strategies for creating kids’ nutritional products. The case study examines individual companies and brands in the US, Europe, the UK and New Zealand that are cutting ... \| more... Search inside this report	$295.00
Success and Failure in Functional Water: Eleven Case Studies from Europe, the U.S. and Asia 1/1/2007 \| published by: New Nutrition Business ... examines the marketing strategies of 11 different functional water brands and identifies the critical factors for bringing functional waters to market. The report examines in depth the success of the world’s three-biggest functional water brands ... \| more... Search inside this report	$295.00
Danone: The World's Biggest Functional Dairy Company 6/1/2007 \| published by: New Nutrition Business ... launch of the Essensis beauty yogurt brand and the success of the Mizone functional water brand - one of the largest brands of its kind in Asia. Each section examines in detail the company’s branding, ... \| more... Search inside this report	$295.00
Failures in Functional Foods: 10 Key Case Studies and 10 Key Lessons 1/2/2007 \| published by: New Nutrition Business ... most products sell on a niche basis with very, very select few ever graduating into the mass market. In this one-of-a-kind report, the demise of brands such as Novartis’ Aviva; Unilever’s blood pressure-lowering drink; Delamere ... \| more... Search inside this report	$295.00
Health Benefit Platforms & Strategies in Breakfast Cereals: 17 Key Case Studies 1/1/2007 \| published by: New Nutrition Business ... is to offer a health benefit which can create and sustain a genuine point of difference. With 17 case studies covering ready-to-eat (RTE) cereals, hot oat cereals and even liquid breakfast, the 89-page Health Benefit ... \| more... Search inside this report	$295.00

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