Home > List All Publishers > Netpop Research

Netpop Research

Netpop Research, LLC is a San Francisco-based research firm, founded in 1997 when consumer adoption of the Web went mainstream. Our unique perspective on the Digital Lifestyle can be attributed to a long history of being at the forefront - and on the frontlines - of the Internet's meteoric and often volatile growth. Netpop Research, LLC principals and staff draw on a long history of working with a variety of notable Internet brands and innovative products. Combined, the senior staff at Netpop Research, LLC have provided strategic and hands-on services to emerging and established companies for over sixty years. We know the challenges from an insider's perspective, having worked in multiple capacities, on both the client-side and service-side of technology, new media and entertainment.

List of reports from Netpop Research

Netpop \| Shop: Industry Quick Sheets 2/2/2007 \| published by: Netpop Research The analysis by industry provides a comprehensive understanding on sources used before purchase, research and purchase channels (both online and offline), and shopper profiles. \| more... Search inside this report	$50.00
Netpop \| Snapshot: China 2009 2/6/2009 \| published by: Netpop Research ... as a whole. The Netpop segmentation model was developed on the basic premise that it was time to paint a more holistic picture of the influential consumers that make up the broadband user population. By ... \| more... Search inside this report	$200.00
Netpop \| Snapshot: U.S. 2009 2/6/2009 \| published by: Netpop Research ... broadband population as a whole. The Netpop segmentation model was developed on the basic premise that it was time to paint a more holistic picture of the influential consumers that make up the broadband user ... \| more... Search inside this report	$200.00
Netpop \| Response: Response by Psychographic Profiles 12/12/2006 \| published by: Netpop Research Netpop \| Portraits provides a segmentation analysis of the broadband population. Applying these segments to Netpop \| Response shows how a users' overall attitudes and orientation to the Internet impacts response to online advertising. \| more... Search inside this report	$200.00
Netpop \| Trends: Internet Access among U.S. Broadband Users, 2006 and 2007 11/18/2007 \| published by: Netpop Research ... characteristics are covered including locations, devices, paid vs. free connections and wired vs. wireless connections. Each graph is presented with a brief prose analysis to help distill findings for time-constrained consultants, marketers and product managers. \| more... Search inside this report	$200.00
Netpop \| Trends: Demographic Comparison of U.S. Broadband Users, 2006 and 2007 11/16/2007 \| published by: Netpop Research ... demographic characteristics are covered including age, gender, tenure online, education, marital status, employment status, etc. Each graph is presented with a brief prose analysis to help distill findings for time-constrained consultants, marketers and product managers. \| more... Search inside this report	$200.00
Netpop \| Nations: Demographic Comparison of China and U.S. Broadband Users 12/11/2007 \| published by: Netpop Research ... those of the U.S., including age, gender, tenure online, education, marital status, employment status, etc. Each graph is presented with a brief prose analysis to help distill findings for time-constrained consultants, marketers and product managers. \| more... Search inside this report	$200.00
Netpop \| Snapshot: China 12/13/2007 \| published by: Netpop Research ... broadband population as a whole. The Netpop segmentation model was developed on the basic premise that it was time to paint a more holistic picture of the influential consumers that make up the broadband user ... \| more... Search inside this report	$200.00
Netpop \| Trends: Online Activities among U.S. Broadband Users, 2006 and 2007 11/17/2007 \| published by: Netpop Research ... of involvement, and content and services accessed daily (from a list of over 20 activities). Each graph is presented with a brief prose analysis to help distill findings for time-constrained consultants, marketers and product managers. \| more... Search inside this report	$295.00
Netpop \| Nations: The Great Social Wall of China 8/1/2009 \| published by: Netpop Research ... China and U.S. broadband users Internet penetration in China by geography Device of choice for Internet access Online activities and daily usage hours Social media usage and motivations Online sources for product research and raising ... \| more... Search inside this report	$295.00
Netpop \| Connect: Media Shifts to Social, U.S. 2009 3/2/2009 \| published by: Netpop Research ... to Social, a new report from Netpop Research, provides important insights into social media trends among U.S broadband users, informing companies of the new consumer media habits shaping businesses today. The report includes: The popularity ... \| more... Search inside this report	$495.00
Netpop \| Connect: Media Shifts to Social, China 2009 3/18/2009 \| published by: Netpop Research ... China, where the world’s largest internet population is eagerly engaging with each other with a wide number of online communication channels. “Media Shifts to Social - China” provides important insights into social media trends among ... \| more... Search inside this report	$495.00
Netpop \| Pocket: Growing the Mobile Marketplace, 2009 4/1/2009 \| published by: Netpop Research ... more than 100 million age 13 and older connect to the web via mobile devices. Netpop \| Pocket: “Growing the Mobile Marketplace” examines mobile web users in China and the U.S. and what this means ... \| more... Search inside this report	$495.00
Netpop \| Pocket: Second Screen Loyalists 3/21/2007 \| published by: Netpop Research ... assuming it were easy and affordable. Comparing current users' actual use and non-users' expectations, mobile product developers will further understand what practical and functional barriers of current pocket-net are and what could encourage pocket-net use. \| more... Search inside this report	$495.00
Netpop \| Pocket: Pocketing the Internet Today 3/21/2007 \| published by: Netpop Research ... their cell phone or PDA to access the Internet in the month prior to this study. This section analyzed how the five million Americans use pocket-net and what are the factors of deterring pocket-net use. \| more... Search inside this report	$495.00
Netpop \| Response: Response to Online Advertising 11/1/2006 \| published by: Netpop Research ... for personal interests are likely to advertise products and brands they are interested in. Comparisons in terms of size of site and liking of site reveal what factors actually influence people's response to online ads. \| more... Search inside this report	$495.00
Netpop \| Response: High- Versus Low-Traffic Sites 12/12/2006 \| published by: Netpop Research ... one million unique visitors. At the same time, sites that attract one million or more unique visitors comprise over one-third of all the sites mentioned by respondents. Why it happened? Demographic comparisons find the clues. \| more... Search inside this report	$495.00
Netpop \| Play: Pull-Based Marketing 6/3/2007 \| published by: Netpop Research ... content they want, when and where they want it. Comparing the use of online sources with offline sources and analyzing sites by category, this report indicates how Broadbanders use and enjoy their favorite entertainment sites. \| more... Search inside this report	$495.00
Netpop \| Shop: Profiling the Broadband Shopper 2/2/2007 \| published by: Netpop Research ... different online shopping styles. With a closer focus on non-shoppers, comparisons between them and shoppers in terms of attitudes toward the Internet and regular online activities reveal the reasons of deterring non-shoppers from shopping online. \| more... Search inside this report	$495.00
Netpop \| Shop: Emerging Sources 2/2/2007 \| published by: Netpop Research ... form of online advertisements influenced a recent purchase decision. In-depth comparisons across types of web sites, shopping topics, and sizes of shopping sites allow marketers to understand how and why online ads get different responses. \| more... Search inside this report	$495.00
Netpop \| Shop: Influence of shopping Sites 2/2/2007 \| published by: Netpop Research ... an online shopping site of some kind. The report compares the influence of shopping sites across multiple product categories as well as awareness and use of different types of shopping sites (331 sites in total). \| more... Search inside this report	$495.00
Netpop \| Shop: Mix-Mode Shopping 2/2/2007 \| published by: Netpop Research ... purchase decisions. Exploring the "mix-mode" shopping experience, marketers will understand the relative influence of online and offline sources on purchase decisions, and how that balance shifts when purchases are made in retail stores versus online. \| more... Search inside this report	$495.00
Netpop \| Shop: Shopping Broadband 2/2/2007 \| published by: Netpop Research ... of all Broadbanders, or approximately 55 million people in the United States (2006 estimates). This statistical "snapshot" covers the basics of online shopping behaviors, including frequency, spending, consumer advocacy, and the underlying barriers and benefits. \| more... Search inside this report	$495.00
Netpop \| Pocket: Currnet Pocket-Net Users 3/21/2007 \| published by: Netpop Research ... cellular handset brand and mobile service brand selection. In addition, it applied the segmentation analysis of Netpop \| Portraits to show how a users' overall attitudes and orientation to the Internet impacts adoption of pocket-net. \| more... Search inside this report	$495.00
Netpop \| Response: Response by Site Category & Demographics 12/12/2006 \| published by: Netpop Research ... also compared response scores between shopping sites and other major category sites, high and low-traffic shopping sites, and online spending. This section shows how gender, age, and tenure online distinguish broadbanders' responses to online ads. \| more... Search inside this report	$495.00

< prev 1 2 next >