Jupiter Research CorporationJupiter Research helps companies develop, extend and integrate business strategies across online and emerging channels. Backed by proprietary data, Jupiter Research's industry-specific analysis, competitive insight and strategic advice give businesses the tools they need to exploit new technologies and business processes. |
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List of reports from Jupiter Research Corporation
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E-mail List Rental
8/21/2001 | published by: Jupiter Research Corporation
... the efficacy of these lists. Some marketers believe that inexpensive list rentals can provide positive return on investment (ROI), while others say that list rental is not worth the cost, even at the current prices.
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$195.00
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Paid Listing Enablers: Deciphering the Marketplace
10/20/2003 | published by: Jupiter Research Corporation
... risen to help manage these campaigns. Key Questions What is the market for paid listing enablers? Which services do paid listing enablers provide? What should marketers look for in paid listing enablers? Lead Analyst: Nate ...
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$195.00
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Streaming Audio Advertising - Forget Eyeballs, Prepare for Eardrums
1/31/2001 | published by: Jupiter Research Corporation
Advertisers are perpetually searching for cost-effective methods of reaching consumers. Confronting an unprecedented array of media options, media planners are under pressure to distinguish measurable investments in new media forms from flashy new technology.
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$195.00
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Standardizing Action Measurement - Abandoning the Quest for Reporting Perfection
4/25/2001 | published by: Jupiter Research Corporation
Measured campaign performance is the primary value proposition of online advertising. However, as practiced, measurement is incomplete, inconsistent, and incessantly debated. Without standards, the comparative value of online ad spending remains muddy, slowing industry growth.
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$195.00
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New Creative Units - Bigger Doesn't Always Equal Better
3/21/2001 | published by: Jupiter Research Corporation
In an effort to boost advertising revenue and heighten marketers' interest in the medium, publishers are exploring new creative forms, such as Disney's The Big Impression and CNET's Messaging Plus units.
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$195.00
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Publishers That Accept Deals Based on Performance Must Be the First to Adopt Micromarketing Strategies
3/14/2001 | published by: Jupiter Research Corporation
As spendthrift dot-coms scale back spending, publishers are becoming more amenable to performance-based deals to monetize excess inventory. However, pay-for-performance falters once advertisers adjust creative strategies to pay for only the most qualified prospects.
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$195.00
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What's Wrong with Online Advertising?
2/28/2001 | published by: Jupiter Research Corporation
The online advertising industry is under fire. Dot-com attrition and a slowdown in the growth of online ad spending have combined to stimulate substantial concern within the marketplace.
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$195.00
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Paid Search: Tactics for Managing Keyword Broad Matching
10/21/2003 | published by: Jupiter Research Corporation
... advertisers to enable broad matching of keywords; similar functionality has long been available through Google. Key Questions How can advertisers best use broad matching cost-effectively? Lead Analyst: Gary Stein Contributing Analysts: Matthew Berk, David Card
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$195.00
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Portal Metrics - Usage Patterns Among the Market Giants - Australia
1/1/2001 | published by: Jupiter Research Corporation
... 2000. As the industry continues to mature and consolidate, portals are caught in a battle for users and advertising dollars. Yet the metrics defining portals' success extend beyond reach, page views, and usage time. Consequently, ...
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$195.00
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Online Classifieds - Limited Success for Selected Businesses
2/28/2001 | published by: Jupiter Research Corporation
... in the number of companies and listings. However, with over 30 sites vying for the free classifieds market and traditional businesses migrating postings online, competitive pressure has increased, making free and discounted pricing the norm.
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$195.00
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Industry Essentials: Automotive: June
6/1/2001 | published by: Jupiter Research Corporation
... Volvo, Mazda, Ford, Jaguar, Aston Martin, and Land Rover. Purchasing over four million tons of steel annually, Ford has created a private trading network (PTN), Electronic Raw Materials Acquisition (ERMA), in order to streamline its ...
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$195.00
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Industry Essentials: Automotive: April
4/1/2001 | published by: Jupiter Research Corporation
... manufacturers increased their online advertising activity, as measured by impressions, by 64 percent over the past six months, automotive sites collectively experienced a decrease in traffic and gained few new customers during this time period.
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$195.00
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Competitive Advantage - Value Propositions for B-to-B Investments
1/24/2001 | published by: Jupiter Research Corporation
... companies have missed their mark by going to market preaching cost savings and efficiency. Jupiter has interviewed early movers and learned that such benefits are not what motivate them to adopt an B-to-B Internet strategy.
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$195.00
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ROI Now - Using Applications That Promise Fast Payback to Develop an Online Strategy
5/25/2001 | published by: Jupiter Research Corporation
As discretionary IT budgets begin to shrink, more businesses will be required to build B-to-B applications that offer a quick return on investment (ROI).
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$195.00
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Net Markets Find New Niche Through Private Trading Networks
4/4/2001 | published by: Jupiter Research Corporation
Recent attention on private trading networks (PTNs) underscores the failure of first-generation Net Markets' value proposition. But canny Net Market makers are simply repositioning themselves to facilitate PTNs without expensive retooling.
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$195.00
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Trust Online - Barrier Today, Strength Tomorrow- B Marketing
1/31/2001 | published by: Jupiter Research Corporation
... untapped markets for buyers and sellers" means little to partners that equate lack of familiarity with lack of trust. Business with strangers is risky, no less so for business partners online than it is off-line.
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$195.00
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Electronic Data Interchange - Hello New World
1/10/2001 | published by: Jupiter Research Corporation
... one-to-one exchange system can survive in the new online world in its current state. Open standards can help extend current EDI solutions, eventually driving manufacturers and distributors deeper into the heart of many Net Markets.
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$195.00
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Unmet Needs of the Online Business - Net Markets Raise the Bar for Infrastructure Spending
1/3/2001 | published by: Jupiter Research Corporation
... 13 times its current level over the next three years. Organizational objectives and diverse marketplace models will drive different spending initiatives. Solutions providers must fine-tune their wares to meet the demands of next-generation online businesses.
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$195.00
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Private Trading Networks - Promoting Safe and Highly Integrated Transactions
3/28/2001 | published by: Jupiter Research Corporation
Online transaction integration and processing is emerging as the largest growth opportunity for businesses building out private trading networks (PTNs). Investment growth in PTN infrastructure is expected to surge over the next five years.
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$195.00
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Industry Essentials: Banking & Lending: May
5/1/2001 | published by: Jupiter Research Corporation
... a significant opportunity to build consumer confidence in online mortgage applications. Although interest rates have fallen steadily since May 2000, the number of visitors entering secure mode on sites such as E-Loan has not increased.
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$195.00
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Proving the Case: Conducting Split-Run Tests on Web Sites
8/28/2003 | published by: Jupiter Research Corporation
... site operators to test, and then prove—or disprove—the value of limited-risk site-optimizing efforts. Key Questions What is split-run testing? What are the benefits of conducting split-run testing? Lead Analyst: Matthew Berk Contributing Analyst: Michael Gartenberg
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$195.00
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Assessing AOL's Price Hike - ISPs Are Relieved of Downward Price Pressure but Must Steer Clear of Fickle Users
6/11/2001 | published by: Jupiter Research Corporation
AOL recently announced a monthly price increase of $1.95, raising its rate to $23.90 per month. Other ISPs are scrambling to determine their course of action in light of this recent shift.
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$195.00
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Home Networks - Broadband Breathes New Life into an Old Idea
5/18/2001 | published by: Jupiter Research Corporation
The simultaneous rise of multiple-PC households and consumer broadband is spurring demand for home networking technologies. The growing interest in home networks creates opportunities for makers of hardware, consumer electronics, and broadband applications.
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$195.00
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ISP Customers Want More than Just Satisfactory Service
5/3/2001 | published by: Jupiter Research Corporation
... (DSL) providers at a time when many consumers are changing ISPs for the first time in order to get broadband. Meanwhile, ISP customer acquisition costs exceed the value of the dial-up subscribers that are attracted.
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$195.00
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Industry Essentials: Brokerage and Wealth Management: May
5/1/2001 | published by: Jupiter Research Corporation
... technologies, will cause online trading to enter a new phase. The field is now open for reputable brokers and dealers to use secure wireless and e-mail technologies to encourage their customers to make responsive trades.
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$195.00
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