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Hartman Group

The Hartman Group, founded 1989, is a full-service consulting and market research firm offering a wide range of services and products focusing on the health and wellness markets. The company currently works out of offices in Bellevue, Washington.
Our experienced staff, with diverse, yet complementary backgrounds are experts in providing trade reports, syndicated studies, strategic consulting and customized research. This team has extensive knowledge and experience in marketing, business management, retail anthropology, sociology, nutrition, healthcare management, consumer economics and statistics.

List of reports from Hartman Group

Food and the Environment: A Consumer's Perspective - Phase Three 7/1/1999 \| published by: Hartman Group ... these resegmentations, Phase Three examines reasons for changes in the segments in the context of: Changes in the organic and natural food marketplace: Increased product availability; product proliferation; national rulings and increased awareness of organic ... \| more... Buy by the section \| Search inside this report	$30.00
U.S. Consumer Use of Vitamins, Minerals, Herbs and Supplements: VMHS Phase Three 4/1/2000 \| published by: Hartman Group ... a member who has used a dietary supplement in the past three months. Information covered in VMHS: Phase Three includes: Detailed household penetration of specific VMHS products Products purchased Channels of distribution Product correlations Indices ... \| more...	$30.00
Wellness Interactive Survey: Healthy Beverages Report 4/1/2003 \| published by: Hartman Group ... groups, including the total sample, age groups (18-25, 26-35, 36-45, 46-55 and 56-70), gender and lifestyle groups (Vegetarian, Healthy Family, Sports & Fitness, Organic, Environmental and Healthy Living). Wellness Interactive contains over 4,000 wellness consumers ... \| more... Search inside this report	$30.00
Connecting Beverage Consumption and Consumer Moods 1/15/2004 \| published by: Hartman Group ... mood or feeling. It is not enough anymore for beverage retailers and manufacturers to simply formulate drinks to satisfy a functional beverage need. Given the ever-widening range of beverage choices, consumers rely on more than ... \| more... Buy by the section \| Search inside this report	$30.00
Organic Food & Beverage Trends 2004: Lifestyles, Language and Category Adoption 8/11/2004 \| published by: Hartman Group ... Currently, 66% of consumers report being users of organic. More than 40% of those (or 27% of the total population) report being regular (i.e. weekly) organic users. This latest report looks at the current trends ... \| more... Buy by the section \| Search inside this report	$30.00
Contemporary Food Trends 12/17/2008 \| published by: Hartman Group ... we've been as well as where we are headed, to try to make sense of life in these uncertain economic times. In this spirit we bring you our current trends report on the state of ... \| more... Search inside this report	$30.00
Trans Fats: A Caution Light for Food Manufacturers, Retailers and Public Health Officials 8/1/2007 \| published by: Hartman Group ... Fats: A Caution Light for Food Manufacturers, Retailers and Public Health Officials provides and update from our 2004 report on consumer perceptions and attitudes towards trans fat and how awareness has changed over the last ... \| more... Search inside this report	$30.00
Convenience Stores: Understanding How Consumers Shop 6/1/2006 \| published by: Hartman Group ... staffed by employees with novel titles such as "director of retail innovations." Yet, despite all of the assorted research, dialogues, discussions and strategizing, we've witnessed little concrete progress in the pursuit of a comprehensive, integrated ... \| more... Search inside this report	$30.00
Cultural Legitimacy 9/1/2004 \| published by: Hartman Group ... most don't. It could be that the concept wasn't very good, didn't really solve an important problem-or if it did, it wasn't practical for whatever reason, perhaps it just didn't taste very good. And there ... \| more... Search inside this report	$30.00
Pulse Report: The Low-Carb Diet and Today's Consumer 10/8/2003 \| published by: Hartman Group ... methodologies, we reveal the logical and not so logical connections between consumers' lifestyles, eating habits, and adherence to low-carb diets. We estimate the prevalence and expected adherence rate of low-carb dieting among consumers as well ... \| more... Buy by the section \| Search inside this report	$30.00
Shopper Fact Sheet: Consumer Interest in New Products in Supermarkets 10/1/2007 \| published by: Hartman Group ... interest in and motivations for buying new food and beverage products in a retail grocery setting. This fact sheet explores consumers' appetites for new products in the marketplace. New products are important to consumers and ... \| more... Search inside this report	$30.00
Multicultural Foods: Spicing Up the American Diet 11/1/2007 \| published by: Hartman Group ... cuisines. Consumers find multicultural foods interesting mainly because they serve as a departure from the normal American diet through a combination of "different" tastes, flavors and spices. This white paper, Spicing Up the American Diet, ... \| more... Search inside this report	$30.00
Voting with Dollars: The Power and Penance of Responsible Purchasing 5/1/2008 \| published by: Hartman Group ... purchase decisions have a greater impact on society (and on corporations) than their political voting. This emerging trend toward responsible (e.g., social, environmental, sustainable) purchasing has important implications to retailers, manufacturers, marketers and service providers. \| more... Search inside this report	$30.00
Reimagining Convenience Foods 1/1/2008 \| published by: Hartman Group ... a great deal to some 50 odd years of food history. After a half century of innovation, from TV dinners to string cheese, what hasn't been done that marketers and packaged food innovators can set ... \| more... Search inside this report	$30.00
Redefining Quality in Premium Frozen Dinners & Entrees 11/1/2008 \| published by: Hartman Group ... the billion-dollar frozen dinner and entrée category sluggish of late, especially for leading frozen food brands, what elements of high quality experience does today's consumer-driven culture require for frozen meals? If price and convenience aren't ... \| more... Search inside this report	$30.00
Cultural Trends 2009 12/30/2008 \| published by: Hartman Group ... it's been simmering for quite some time, the Internet (or, as Senator Stevens famously observed "a series of tubes") came to define the cultural trends of 2008. LOLcatz, Threadless, The Gawker meltdown, Mommy bloggers, and ... \| more... Search inside this report	$30.00
Marketing to Today's Mom, 21st Century Style: New Truths & Consequences 5/1/2006 \| published by: Hartman Group ... out of touch - with the cultural realities of today. In Marketing to Today's Mom learn the new truths and consequences of life in the 21st Century household and what it means for your company. \| more... Search inside this report	$30.00
Packaged Goods: Thinking the Unthinkable 2/1/2006 \| published by: Hartman Group This provocative white paper lends context and meaning to an evolving food trend in packaged goods center store migration. Here we answer the question, Is value-add now value-less?...and what you can do about it. \| more... Search inside this report	$30.00
Trends in Fresh 11/1/2005 \| published by: Hartman Group ... and processed versions (frozen, packaged, dehydrated, dried, canned, preserved, precooked etc.) of what were traditionally known simply as "foods" to meet the needs of a post-war, mass-market consumer audience. While consumers responded (more or less) ... \| more... Search inside this report	$30.00
Understanding Obesity: Beyond Teaching, Tinkering & Blaming 7/1/2006 \| published by: Hartman Group ... obesity is a serious problem in American society, especially among our youth, our common responses often leave much to be desired. Reviewing the discourse surrounding the obesity debates, we find most proposed "solutions" can typically ... \| more... Search inside this report	$30.00
Trans Fats: The Consumer Issue That Never Was 12/1/2004 \| published by: Hartman Group ... timely then, to look closer at how consumers approach trans fats. Are they concerned about them? Are they avoiding them? Do they even know what trans fats are? This report looks at the current state ... \| more...	$30.00
The Hartman Report: Destination Wellness, Phase I 4/1/2000 \| published by: Hartman Group ... supermarket industry and those businesses newly interested in the health and wellness category in understanding current market dynamics and strategic requirements to maximize wellness shopping in the traditional grocery setting. This is done through an ... \| more... Search inside this report	$39.95
A Brand Called Hope: Reimagining Consumer Culture 11/1/2008 \| published by: Hartman Group ... groundbreaking cultural anthropological and sociological research, consumer culture expert and Fortune 500 strategist Harvey Hartman provides a penetrating look into the meteoric rise of traditional CPG brands and posits that even as sales are high ... \| more... Search inside this report	$40.00
The Vanishing Potato: Understanding the World of Low-Carb Dieting from a Consumer Perspective 7/19/2004 \| published by: Hartman Group ... very few consumers were intentionally on a strict low-carb diet. To explore this disconnect and truly understand how to effectively communicate with these consumers, we launched this in-depth study: The Vanishing Potato. What we found ... \| more... Buy by the section \| Search inside this report	$50.00
Food Safety From A Consumer Perspective 7/1/2005 \| published by: Hartman Group ... States in January 2004). To gauge public reaction to the mad cow event and other concerns for food safety, The Hartman Group conducted two identical on-line Internet surveys: one in January 2004 and another in ... \| more... Search inside this report	$50.00

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