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EPM Communications Inc

EPM Communications is a Manhattan-based publishing, research and consulting firm founded in 1988 by Ira Mayer and his wife and partner, Riva Bennett. Ira was a rock critic for 20 years and a prominent entertainment industry and media analyst. Ira also serves as an assistant adjunct professor of marketing at New York University. Riva had been associated with LINK Resources, National Data Corp. and Chase, among other research and financial services companies, where she sold financial and new media research services.

List of reports from EPM Communications Inc

12 Keys To The Women's Market 5/1/2003 \| published by: EPM Communications Inc ... 12 Keys to the Women's Market helps you unlock the vast potential of the women's market. You'll refer to these keys again and again for their down-to-earth insight into how women's purchase decisions are made. \| more...	$59.00
Licensing Business Handbook 2/1/2008 \| published by: EPM Communications Inc ... profit centers. This well-organized guide shows you how to make money through licensed characters, teams, logos, trademarks, celebrities, events, fashion labels, likenesses and designs. PLUS: How to acquire properties that fit your goals … Extend ... \| more...	$69.95
The Little Black Book of Research Resources 1/1/2009 \| published by: EPM Communications Inc ... concentration. It also includes an Index by Subject to help put you in direct contact with the specific sources you need. Nearly 600 companies are listed, with contact information including phone, fax and Web site. \| more...	$79.95
The EPM Fad Study 6/1/1998 \| published by: EPM Communications Inc ... demonstrates that fads have common life cycles and critical characteristics that you can exploit. Whether you have a new property you want to market...you're looking to extend the life of an existing property...or you want ... \| more...	$95.00
Profiles of the US Internet User 4/1/2009 \| published by: EPM Communications Inc ... information so the sites can offer them ads more relevant to their interests ...The top reasons consumers like to shop online ...Which online characteristics influence a shopper’s perception of a retailer’s physical store ...How racial ... \| more...	$169.00
Teen Media Use 4/1/2009 \| published by: EPM Communications Inc ... extension of their identities. In Teen Media Use you’ll learn what teens want in return for ads sent to their cells; They listen to more music, but buy less of it. In Teen Media Use ... \| more...	$169.00
Profiles of the US Entertainment Consumer 5/1/2009 \| published by: EPM Communications Inc ... Where Americans rank cable, satellite radio, and mobile video subscriptions in their budgets. How live concerts are faring. What consumers are spending on DVD purchases and rentals. Which digital music formats are growing in favor, ... \| more...	$169.00
Hispanic Marketing: Addressing Acculturation 8/1/2009 \| published by: EPM Communications Inc ... avoid) American traditions. Reveals the nuances that affect their cultural identity, language and media preferences. Examines the conflict over assimilation vs. acculturation. Uncovers the trend toward “retro-acculturation” among Hispanic youth born and raised in the ... \| more...	$179.00
What Moms Think and Do 9/1/2008 \| published by: EPM Communications Inc ... moms' greatest stress points what mothers want in a store moms' attitudes toward advertising to them . . . and to their kids blogs and other online experiences as the ultimate moms communities how the ... \| more...	$199.00
How Americans Use Social Media And How Brands Communicate With Consumers On Facebook, Twitter & Other Social Networks 5/1/2010 \| published by: EPM Communications Inc Discover the benefits companies reap when integrating social media into their wider marketing plans — and how a thoughtfully executed strategy can be deployed quickly, with instant feedback and results. \| more...	$199.00
Teen Spending And Influence 5/1/2010 \| published by: EPM Communications Inc Understand the buying habits and attitudes of today's teens who wield more than $200 billion in purchasing power. \| more...	$199.00
How Tween & Teens Use Social Media 11/1/2009 \| published by: EPM Communications Inc Find out how tweens, teens, and young adults interact with social media, and what brands are doing to intercept their fragmented attention. \| more...	$199.00
The EPM Licensing Metrics Report 4/1/2008 \| published by: EPM Communications Inc ... build an iron-clad case for your existing licensing program secure buy-in for your new licensing initiatives. Based on the contributions of scores of senior executives in all sectors of the licensing community, this first-ever folio ... \| more...	$249.00
101 Charts About Men 10/1/2008 \| published by: EPM Communications Inc ... to his iPod. With so many things vying for the American man's attention you need to know where he is, what he's doing and what he really cares about to get your marketing message through. ... \| more...	$249.00
Paying More for Brands and Packaging in the 2009 Recession 8/1/2009 \| published by: EPM Communications Inc ... your profitability. Consumers expect national brands to cost more than store brands. But even value shoppers are willing to pay more for certain packaging attributes. Inside Paying More for Brands and Packaging In the 2009 ... \| more...	$249.00
Tween Sensibility, Spending & Influence 9/1/2010 \| published by: EPM Communications Inc ... think their tweens should start working "odd jobs," and how kids budget their money. This fast-reading 37-page executive briefing: Immerses you in the tween lifestyle so you can develop advertising and marketing campaigns that take ... \| more...	$249.00
Research Alert's Consumer Segmentation Survey 1/1/2008 \| published by: EPM Communications Inc ... key indicators you need to create breakthrough products, services, advertising and marketing campaigns. Plus, editor Lisa Finn provides "Application" notes highlighting how you can apply these findings to your own products, services and promotional campiagns. \| more...	$279.00
Retail Pricing of Licensed vs. Nonlicensed Merchandise 8/1/2009 \| published by: EPM Communications Inc ... in this recession economy. Retail Pricing of Licensed Vs. Non-licensed Merchandise analyzes the price differentials for 338 pairs of comparable licensed and non-licensed items. The study includes merchandise offered at more than 30 retailers including ... \| more...	$295.00
All About Women Consumers 2011 1/1/2011 \| published by: EPM Communications Inc ... the acknowledged decision makers and shoppers in most households. Nearly eight in 10 say that their opinion determines their families' financial decisions. And more than half are the primary person responsible for paying household bills. ... \| more...	$299.00
Private Label Consumers: Brands They Know, How They Shop & Which Media Reach Them 11/1/2009 \| published by: EPM Communications Inc For this exclusive report we asked 300 women to identify which of 46 fashion, food, and storewide brands (store-developed or licensed) are sold at Walmart, Target, Kohl’s, Sears/Kmart, JC Penney, Macy’s and 13 other retailers. \| more...	$299.00
What Moms Think and Do 2011 5/1/2011 \| published by: EPM Communications Inc ... moms' greatest stress points what mothers want in a store moms' attitudes toward advertising to them…and to their kids blogs and other online experiences as the ultimate moms communities how the family table reflects moms' ... \| more...	$299.00
Royalty Trends Report 2011 5/1/2011 \| published by: EPM Communications Inc ... them. In addition to current royalty rates, you'll find 10-year trendlines for Art, Entertainment/Character, Fashion, Sports, Trademark/Brand among others so you can benchmark your deals against industry norms. With your copy of the Royalty Trends ... \| more...	$319.00
The Licensing Letter's Royalty Trends Report 3/1/2009 \| published by: EPM Communications Inc ... them. In addition to current royalty rates, you'll find 10-year trendlines for Art, Entertainment/Character, Fashion, Sports, Trademark/Brand and five other property types so you can benchmark your deals against industry norms. With your copy of ... \| more...	$319.00
Research Alert Yearbook 2010 2/1/2010 \| published by: EPM Communications Inc ... industry you’re in, or which aspect of consumer behavior you’re investigating, the Research Alert Yearbook — in print, or searchable PDF — brings you vital, hard-to-find, credible facts on consumer behavior, spending, attitudes and demographics. \| more...	$329.00
Research Alert Yearbook 2/1/2009 \| published by: EPM Communications Inc ... Asian Americans how to capitalize on the lucrative youth sector which media they're turning to for entertainment, ads and information and more, all broken down into 28 categories including demographics, entertainment/media usage, consumer spending, health ... \| more...	$329.00

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