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Borrell Associates Inc.

Every year we update each of the verticals (auto, real estate, recruitment) with major reports. Our annual reports also include our survey of what local sites earn, the Outlook report on the coming year. Other reports target market conditions and trends such as online video advertising, podcasting, email marketing, and online promotions. All of these emphasize LOCAL and our forecasts of dollars to be spent and received in each market.

List of reports from Borrell Associates Inc.

Data Market Projections for Newspaper Ad Revenue 8/4/2009 \| published by: Borrell Associates Inc. ... see a decline in 2009, then a mild rebound over the next five years. Our latest projections call for a 2.4% increase in newspaper advertising in 2010, and low single-digit increases for several more years. \| more... Search inside this report	$295.00
From the Brink - Newspapers Stop Their Slide 8/1/2009 \| published by: Borrell Associates Inc. ... see a decline in 2009, then a mild rebound over the next five years. Our latest projections call for a 2.4% increase in newspaper advertising in 2010, and low single-digit increases for several more years. \| more... Search inside this report	$295.00
DMA Online Market Expenditure Projections for 2009, per Q2 Data - totals only version 8/31/2009 \| published by: Borrell Associates Inc. ... categories by: Ad Spend Non-Ad Spending (Promotions and Public Relations Spend) The Complete Detailed version includes complete spending data for both National and Local categories by: Ad Spend Non-Ad Spending (Promotions and Public Relations Spend) ... \| more...	$295.00
Online Marketing Expenditures by DMA - 2008 Final Estimates - totals only version 2/1/2009 \| published by: Borrell Associates Inc. ... as advertisers migrate toward marketing vehicles that maximize ROI. The complete version includes a more granular look at the different components of online ad spending in each market - Banners, Local Search, E-mail, Streaming Video/Audio, ... \| more...	$295.00
Media Usage: 2009 R1 Total US 9/17/2009 \| published by: Borrell Associates Inc. ... on key items such as clothing, computer software, books, etc and the leading reasons for visiting Web sites. We use a combination of Scarborough Research’s data (updated twice a year) and the Claritas PRIZM cluster ... \| more...	$600.00
2009 US Media Profile 8/1/2009 \| published by: Borrell Associates Inc. ... consumers on key items such as clothing, computer software, books, etc and the leading reasons for visiting Web sites. We use a combination of Scarborough Research’s data (updated twice a year) and the Claritas PRIZM ... \| more...	$600.00
Political Advertising: The Flood of 2012 3/1/2012 \| published by: Borrell Associates Inc. ... U.S. history. The charts detail political advertising by source (presidential candidates, U.S. Senate, U.S. House, State/Local and Issues and PACS) per-voter spending trends, and how certain media will benefit. Broadcast TV is likely to get ... \| more... Search inside this report	$995.00
2011 Local Automotive Advertising Outlook 6/1/2011 \| published by: Borrell Associates Inc. ... this important category. The headlines: We’re forecasting an overall increase of 7.2 percent, from $21.1 billion in 2010 to $22.6 billion this year. Every medium except yellow pages is seeing an increase in auto advertising ... \| more... Search inside this report	$995.00
2011 Real Estate Advertising Outlook 7/1/2011 \| published by: Borrell Associates Inc. ... begun its rebound, signaling agents’ optimism that a recovery is imminent. As they emerge from the slump, the way they spend their marketing dollars has changed dramatically. Real estate professionals will spend an estimated $21.8 ... \| more... Search inside this report	$995.00
2012 Recruitment Advertising Outlook 2/1/2012 \| published by: Borrell Associates Inc. ... percent - but that increase is fueled almost entirely by non-advertising expenditures such as hiring temporary help. When just the advertising categories are examined, recruitment advertising is on the decline. The report outlines why, and ... \| more... Search inside this report	$995.00
2009 Outlook: Local Interactive Advertising 11/1/2008 \| published by: Borrell Associates Inc. ... some components of interactive advertising show little or no growth, or may even decline. The changes foreseen are not cyclical, and show no sign of improving quickly, irrespective of upward movement in the nation’s economy. \| more... Search inside this report	$995.00
Online Marketing Expenditures By DMA - Q3 2008 Forecast 11/1/2008 \| published by: Borrell Associates Inc. ... as advertisers migrate toward marketing vehicles that maximize ROI. The version for our subscribers and clients includes a more granular look at the different components of online ad spending in each market - Banners, Local ... \| more...	$995.00
What Local Media Web Sites Earn: 2008 Survey 5/1/2009 \| published by: Borrell Associates Inc. ... legacy media However, for the first time since we began tracking local shares in 2001, pure-play companies lost ground. It’s all outlined here in our 7th annual revenue survey of over 6,000 local Web sites. \| more... Search inside this report	$995.00
Mobile Applications: Preparing For The App-Ocalypse 9/1/2010 \| published by: Borrell Associates Inc. ... universe via an app. Research shows that after six months, only one of those original 22 apps is still in use. On top of that, a debate is raging as to whether apps will survive ... \| more... Search inside this report	$995.00
The Social Networking Explosion: Ad Revenue Outlook 6/1/2010 \| published by: Borrell Associates Inc. ... and promotion spending for social networking as well the new rules of marketing under this new “anti-mass” media. Included in the paper is the latest local and national ad and promotions spending projections for social ... \| more... Search inside this report	$995.00
Benchmarking Local Online Media: 2011 Revenue Survey 4/3/2012 \| published by: Borrell Associates Inc. ... report. This 43-page research paper offers 30 charts and graphics, as well as appendices listing online ad spending broken out by the amounts spent on untargeted banners, targeted banners, paid search, email, video and audio ... \| more... Search inside this report	$995.00
Ad Networks and Agencies: The Next Wave in Display Advertising 2/1/2010 \| published by: Borrell Associates Inc. ... websites. It may mean a bonanza for local media managers, many of whom operate sites with half their inventory unsold. The biggest beneficiaries are likely to be newspaper, TV and yellow pages websites, which control ... \| more...	$995.00
Budgeting for 2012: Local Online Advertising Forecasts and Key Growth Opportunities 11/1/2011 \| published by: Borrell Associates Inc. ... the age-old kingpin of local advertising, newspapers. But don't count newspapers or any other traditional media out: Legacy local media companies still control 92% of all advertising, including half of all locally spent online advertising. ... \| more... Search inside this report	$995.00
Assessing Local Digital Sales Forces 1/1/2012 \| published by: Borrell Associates Inc. ... how to organize and compensate sales reps in this new, multi-product environment. This 27-page report combines the research from Borrell's database of online ad revenues for more than 5,000 local media companies, its 2011 survey ... \| more... Search inside this report	$995.00
Main Street Goes Social: SMBs Give A Big Thumbs-Up To Social Media 8/1/2011 \| published by: Borrell Associates Inc. ... for, and what type of results they're expecting from this type of online engagement. It also features an appendix listing nearly 150 of the largest social media sites and the number of registered users for ... \| more... Search inside this report	$995.00
What's A Web Site Worth? Valuation Metrics For Local Web Sites 9/1/2008 \| published by: Borrell Associates Inc. ... Associates has teamed up with BIA Financial Networks to analyze local Web site financials in an attempt to answer the question. This ground-breaking report details how to go about determine your local Web site’s value. \| more... Search inside this report	$995.00
2010 Outlook: Local Interactive Advertising 10/1/2009 \| published by: Borrell Associates Inc. ... at a 12% clip this year, and we’ve taken a look at 2010 and expect further growth. This report forecasts 2010 local online sales to hit $14.9 billion, or 5% higher than where we’re expecting ... \| more... Search inside this report	$995.00
Direct Mail Falls, E-mail Soars 5/1/2009 \| published by: Borrell Associates Inc. ... direct mail and corresponding rise in e-mail advertising - which was already at $12.1 billion last year. E-mail, in fact, quietly became the No. 1 interactive advertising format last year, surpassing banners and search advertising. ... \| more... Search inside this report	$995.00
Main Street Goes Interactive: How small businesses are spending their online dollars 3/1/2009 \| published by: Borrell Associates Inc. Are small- and medium-sized business owners changing their spending habits? Are they abandoning traditional media for the Internet? Is the recession a tipping point for their ad spend? \| more... Search inside this report	$995.00
2011 Online Marketing Expenditure Forecast by DMA 8/1/2010 \| published by: Borrell Associates Inc. ... the National, Local and Total projections by: ADVERTISING Display (Run-of-Site) Display (Targeted) E-mail Paid Search Streaming Video Streaming Audio MARKETING Mobile PROMOTIONS Coupons Sampling White Paper Licensing Sweepstakes/Contests Other Sponsorships Proximity Marketing Customer Retention Event ... \| more...	$995.00

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