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BioInformatics, LLC

Since our inception in 1994, BioInformatics, LLC has provided critical market intelligence to leading companies serving the life science, medical device and pharmaceutical industries. We support clients across the entire market spectrum—from scientific research to diagnostics and therapeutics—providing high-level management with market insights from gene to drug.
Our multi-disciplinary team of scientific experts and business analysts creates value for our clients by combining extensive industry knowledge and experience. We offer a variety of products and services that enable executives to see themselves, their market and their competitors through the eyes of the most important information source of all—customers.
We can precisely meet the needs of our clients through the most appropriate mix of research methodologies, including:
Online Surveys
Online Focus Groups
Mail Surveys
Telephone Interviews

Our strength lies in our ability to integrate our understanding of science and medicine with cutting-edge market research techniques. As one of the first firms to recognize how the World Wide Web has transformed market research, BioInformatics formed The Science Advisory Board. Launched in 1997, this global community currently consists of 24,278 life science researchers, physicians and biomedical professionals who convene regularly via the Web to voice their opinions on a wide variety of issues relating to biomedical research and clinical technologies. Clients tap into this panel of experts and receive answers to their critical marketing questions in days, rather than weeks. In addition to providing real-time insights into the perceptions of the market, posing questions to The Science Advisory Board offers substantial cost savings over gathering information via traditional market research techniques.
BioInformatics offers both published reports as well as custom research services. Published reports allow marketing professionals to share in the results of broad-based market studies that provide access to high quality research at an affordable price. Our custom research is tailored to the specific needs of the company's executive management.

List of reports from BioInformatics, LLC

Advertising to Life Scientists: Maximizing Ad Effectiveness 1/1/2006 \| published by: BioInformatics, LLC ... newest report offers insights into advertising creation and design from your customers’—the scientists—perspective. Based upon a 34-question survey of more than 1,500 life scientists from around the world, Advertising to Life Scientists: Evaluating Ad Concepts ... \| more...	$500.00
The Market for Restriction Enzymes: Cutting Out Your Competition 2/1/2006 \| published by: BioInformatics, LLC ... they are often taken for granted. Nonetheless, restriction enzymes support many quintessential molecular biology applications including cloning, genotyping, mutation analysis and sequencing. Furthermore, given their wide degree of usage and the fact that most suppliers ... \| more...	$500.00
The Market for DNA Molecular Weight Markers: Climbing the Ladder to the Top 4/1/2006 \| published by: BioInformatics, LLC ... potential to produce a constant revenue stream for suppliers because of high profit margins, suppliers must constantly search for ways to ensure that scientists buy their brand DNA molecular weight markers -- and not their ... \| more...	$500.00
Influencing Brand Preferences in the Flow Cytometry Market 7/1/2006 \| published by: BioInformatics, LLC ... cells on the basis of size and shape and on the basis of molecules inside and on the surface of cells. Some scientists think about flow cytometry as a “black box”, while others can easily ... \| more...	$500.00
The Global Market for Synthetic Oligonucleotides 9/1/2006 \| published by: BioInformatics, LLC ... are challenged to distinguish their brand from the many others available to scientists. To help suppliers meet this challenge, we present the opinions of over 700 scientists who use oligos in their research, including what ... \| more...	$500.00
Customer Loyalty and Satisfaction: Creating a Branded Customer Experience 8/1/2006 \| published by: BioInformatics, LLC ... must create a branded customer experience where the expectations of customers are consistently exceeded. From ordering and delivery through post-sale support, suppliers must understand what elements of product and corporate performance drive satisfaction. With successive ... \| more...	$500.00
Marketing to Life Scientists 2006 - Capitalizing on Media Engagement 11/1/2006 \| published by: BioInformatics, LLC ... catalogs, Web sites, direct mail, sales representatives, print advertising, and scientific meetings and exhibits. Most importantly, this report identifies a segment of life scientists who are Highly Engaged with the marketing communication of their suppliers ... \| more...	$500.00
Optimizing Synthetic RNAi: Perspectives from the Pharmaceutical and Biotech Industry 12/1/2006 \| published by: BioInformatics, LLC This report identifies the RNAi research objectives of pharmaceutical and biotech scientists and present siRNA customer purchasing preferences by key experimental design parameters \| more...	$500.00
Maximizing Market Share Through Brand Differentiation 5/1/2006 \| published by: BioInformatics, LLC ... develop a positive impression of its brand? A strong corporate brand can have a halo effect on a company’s products across market segments, generating excitement and a premium on that company’s goods and services. Brands ... \| more...	$500.00
Securing a Competitive Advantage in the Reverse Transcriptase Market 3/1/2006 \| published by: BioInformatics, LLC ... as one of the most essential enzymes in a life scientist’s toolkit. From a product strategy perspective, reverse transcriptase is all the more critical because it serves as an entry point into a supplier’s profitable ... \| more...	$500.00
The Market for Antibodies: Keys to Success for Commercial Suppliers, Volume II 6/1/2006 \| published by: BioInformatics, LLC ... 1,000 life scientists worldwide about the types of catalog antibodies that they use and their opinions of commercial suppliers. Building upon the best-selling 2004 market research report, The Market for Antibodies: Keys to Success for ... \| more...	$500.00
Market Opportunities in Biodefense Research: Trends & Forecasts 10/1/2006 \| published by: BioInformatics, LLC ... Forecasts, is different because BioInformatics, LLC asked hundreds of current and future biodefense researchers about the products they use. This is the only report that identifies what current, funded biodefense researchers are buying, what they ... \| more...	$500.00
Brand Performance in the Life Science Industry 12/1/2011 \| published by: BioInformatics, LLC ... categories. Over 6,000 life scientists from BioInformatics LLC’s online panel, The Science Advisory Board, participated in the nomination and voting process for the 2011 Life Science Industry Awards. The awards were announced and summary results ... \| more...	$995.00
Protein Research: Strategies for Marketing to Chemists and Biologists 9/1/2008 \| published by: BioInformatics, LLC ... analytical instrumentation continuously look for key insights that can help streamline marketing efforts while gaining a better understanding of their clients needs. Protein Research: Strategies for Marketing to Biologists and Chemists, is designed to help ... \| more...	$1,800.00
RNAi: Product Usage and Brand Assessment 10/1/2010 \| published by: BioInformatics, LLC ... they use siRNA, shRNA, or miRNA molecules, scientists that perform RNAi experiments rely on the ability to purchase various RNAi products and delivery systems from major life science suppliers as well as specialized RNAi companies. \| more...	$1,920.00
Genomic Technologies: Market Insights for Life Science Suppliers 12/1/2010 \| published by: BioInformatics, LLC ... (CNV) analysis, genotyping and techniques such as microarrays, sequencing and real-time PCR. For strategic planning purposes, the report includes average lab budgets for genetic analysis products and anticipated growth in FY2011, with specific breakdowns by ... \| more...	$1,920.00
Exploring Structural Biology: Tools & Techniques Used in the Study of Membrane Protein Structure 11/1/2010 \| published by: BioInformatics, LLC ... silico computational analysis, isoelectric focusing, one and two-dimensional gel electrophoresis, high-performance liquid chromatography (HPLC), nuclear magnetic resonance (NMR), and mass spectrometry (MS) to better understand the structure and functional interactions of cellular membrane proteins, leading ... \| more...	$1,920.00
The Contract Research Market for Drug Discovery Technologies: Opportunities for Life Science Suppliers 3/1/2010 \| published by: BioInformatics, LLC ... constitute a promising and distinct market for life science suppliers. Specifically, data included in the report will reveal whether the CRO market for instrumentation and consumables will grow in 2010 and how the purchase decisions ... \| more...	$1,920.00
New Media Marketing Channels: Creating Effective Online Life Science Promotional Videos 9/1/2009 \| published by: BioInformatics, LLC ... or a product, but suppliers need to understand what components of a marketing video will inspire a scientist to do more than watch. New Media Marketing Channels: Creating Effective Online Life Science Promotional Videos asks ... \| more...	$2,400.00
Maximize Your Share of the Life Science Instrumentation Market 7/1/2011 \| published by: BioInformatics, LLC ... from multiple countries. As funding became available, suppliers enjoyed a slight “bubble;” 2010 yielded an increase in revenues for most of the major instrument suppliers. Emerging markets, the growth of applied research and more reliable ... \| more...	$3,200.00
The Global Outlook for Next Generation Sequencing: Usage, Platform Drivers & Workflow 10/1/2011 \| published by: BioInformatics, LLC ... identify diagnostic markers for multiple species in a sample — without cloning or PCR amplification — sequencing technologies are on the cusp of a new generation. Coined “third gen,” the race for genomics tool suppliers ... \| more...	$3,200.00
Customer Service and Technical Support for Life Science Products: Customer Preferences 4/1/2011 \| published by: BioInformatics, LLC BioInformatics LLC’s market study, Customer Service and Technical Support for Life Science Products: Customer Preferences was designed to quantify scientists’ opinions as to how well supplier customer service departments are meeting expectations. \| more...	$3,200.00
eMarketing to Life Scientists: Raise Your Voice Above the Noise 2/1/2011 \| published by: BioInformatics, LLC ... the Noise quantifies scientific consumers’ Internet usage & preferences and provides direction as to how to deploy electronic marketing platforms in such a way that builds relationship, inspires loyalty and calls a scientist to action. \| more...	$3,200.00
Capitalizing on New Opportunities for Stem Cell Products 4/1/2009 \| published by: BioInformatics, LLC ... accurate assessment of new opportunities in the stem cell products market. Additionally, given that practical stem cell-based therapies can take years to develop, suppliers will benefit from a clear understanding of the wide range of ... \| more...	$3,200.00
Exploring the Epigenetics Market: Opportunities for Product Placement and Innovation 7/1/2009 \| published by: BioInformatics, LLC ... methylation, histone modifications and chromatin structures all play a central role in the regulation and expression of mammalian genomes and are the central focus of much research today. Breakthroughs in epigenetics have also increased our ... \| more...	$3,200.00

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