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Horowitz Associates, Inc.

List of reports from Horowitz Associates, Inc.

Broadband Content and Services 2008 11/1/2008 \| published by: Horowitz Associates, Inc. ... content they want more of, and what they are willing to pay for premium broadband services, with a focus on branded television content online. From the provider’s perspective the survey delves into the marketing of ... \| more... Search inside this report	$4,250.00
State of Cable and Broadband 2009 3/1/2009 \| published by: Horowitz Associates, Inc. ... business, often imitated and never replicated. New in 2009: The impact of the difficult economy on consumers’ attitudes and behaviors towards home entertainment as well as the marketing impact of bundling and pricing strategies. This ... \| more... Search inside this report	$7,500.00
State of Cable and Broadband Urban Markets X 4/22/2009 \| published by: Horowitz Associates, Inc. ... Black, Hispanic, Asian, and international/global consumers, as well as young millennials. Annual survey that focuses on the TV, broadband, and mobile video consumption of urban, multicultural consumers, including demand for in-language and culturally relevant content. \| more... Search inside this report	$8,400.00
FOCUS: Broadband and Mobile Video 2009 4/28/2009 \| published by: Horowitz Associates, Inc. ... else would they want to do if they could? Data analyzed across various segments of mobile users (sex, age, income, race/ethnicity, preferred TV genres, etc.). Focus on the penetration and usage of mobile device, with ... \| more... Search inside this report	$2,625.00
FOCUS: Latino 2009 5/8/2009 \| published by: Horowitz Associates, Inc. ... Internet and broadband. The study provides key insights on demand for programming genres and specific new networks, demand for in-language and culturally relevant programming and interest and subscription to targeted programming tiers. The study analyzes ... \| more... Search inside this report	$4,400.00
FOCUS: Boomers 2009 5/18/2009 \| published by: Horowitz Associates, Inc. ... channel programming, HDTV, DVR, and interactive TV have penetrated the Baby Boomer market, in addition to the attitude and interest of Baby Boomers towards such services. In addition, FOCUS: Boomers 2009 summarizes the preferences of ... \| more... Search inside this report	$3,300.00
FOCUS: African American 2009 7/7/2009 \| published by: Horowitz Associates, Inc. ... Following the model of our best-selling FOCUS: Latino report, this report will provide insight on the media-related preferences, habits and attitudes of Black/African Americans. The report provides in-depth analysis by age, sex, income, marital status, ... \| more... Search inside this report	$4,125.00
State of Digital and Interactive Television 2009 8/31/2009 \| published by: Horowitz Associates, Inc. ... the next level. The survey of cable and satellite subscribers in markets where digital cable is available provides valuable tracking data on how the highly competitive market for digital and interactive services is developing. Awareness, ... \| more... Search inside this report	$9,750.00
FOCUS: HDTV 2009 9/28/2009 \| published by: Horowitz Associates, Inc. ... covers penetration of HDTV sets and services, HD configuration in the home, usage of and satisfaction with HD services, and provides a profile of HDTV subscribers. Focus on the penetration and usage of HDTV services. \| more... Search inside this report	$3,000.00
FOCUS: On Demand 2009 9/28/2009 \| published by: Horowitz Associates, Inc. ... Demand 2009 report covers subscription to On Demand services, usage of and satisfaction with On Demand menus, and provides a profile of On Demand users. Focus on the penetration and usage of On Demand services. \| more... Search inside this report	$3,000.00
FOCUS: DVR 2009 9/28/2009 \| published by: Horowitz Associates, Inc. ... 2009 report covers penetration of DVR services, DVR configuration in the home, usage of and satisfaction with DVR services, and provides a profile of DVR subscribers. Focus on the penetration and usage of DVR services. \| more... Search inside this report	$3,000.00
Broadband Content and Services 2009 12/1/2009 \| published by: Horowitz Associates, Inc. ... From the content provider’s perspective, this study reveals what kind of content online consumers are using, what content they want more of, and what they are willing to pay for premium broadband services, with a ... \| more... Search inside this report	$8,550.00
State of Cable and Digital Media 2010 4/1/2010 \| published by: Horowitz Associates, Inc. ... TV business, often imitated and never replicated. This annual study is a "must read," providing tracking and analysis of current and emerging issues and trends in the delivery of programming and technology to the home. \| more... Search inside this report	$10,800.00
FOCUS: Latino X 5/1/2010 \| published by: Horowitz Associates, Inc. ... interactive services, the Internet and broadband. The study provides key insights on demand for programming genres and specific new networks, demand for in-language and culturally relevant programming and interest and subscription to targeted programming tiers. ... \| more... Search inside this report	$5,850.00
Multiplatform Content & Services: Multicultural 2010 10/1/2010 \| published by: Horowitz Associates, Inc. ... Asian high speed Internet users. The report also covers usage of mobile devices, including cell phones/ Smartphones/PDAs, iPods, and PSPs to access broadband and video content on the go among multicultural audiences. This year, we ... \| more... Search inside this report	$10,000.00
FOCUS: African American 2010 10/1/2010 \| published by: Horowitz Associates, Inc. In this highly competitive multichannel and increasingly digital environment, understanding the African American market in all its complexity and potential will be essential for successful programming, marketing, acquisition and retention of these valuable customers. \| more... Search inside this report	$5,850.00
Multiplatform Content & Services 10/1/2010 \| published by: Horowitz Associates, Inc. ... also covers usage of mobile devices, including cell phones/Smartphones/PDAs, iPods, and PSPs to access broadband and video content on the go. This year, we have added a section about 3D technology (including exposure and interest). \| more... Search inside this report	$9,000.00
FOCUS: Viewers 10/1/2010 \| published by: Horowitz Associates, Inc. ... report you will find everything you need to know about News, Movie, Drama Series, Comedy/Sitcom, Sports, Documentaries/Nature Show, How-to-Show, Reality Show, Chlidrens Prgramming, Talk Show, Game Show, Music Programming, Womens Programming and Soap Opera Viewers. \| more... Search inside this report	$4,500.00
State of Cable & Digital Media 2011 4/1/2011 \| published by: Horowitz Associates, Inc. ... TV business, often imitated and never replicated. This annual study is a "must read," providing tracking and analysis of current and emerging issues and trends in the delivery of programming and technology to the home. \| more... Search inside this report	$12,000.00
State of Cable and Digital Media Multicultural 2011 5/1/2011 \| published by: Horowitz Associates, Inc. ... and culturally relevant content. Our well-known multicultural study: Crucial insights for programmers, marketers and advertisers on the TV, broadband and mobile video consumption of Black, Hispanic, Asian, and international/global consumers, as well as young millennials. \| more... Search inside this report	$12,000.00
FOCUS VOD DVR and HDTV 2011 8/1/2011 \| published by: Horowitz Associates, Inc. ... time where consumers can find content On Demand, tape it using DVR, and view television and moving programming in crisp high definition, the multichannel consumers who use these increasingly rich features are a key market ... \| more... Search inside this report	$4,500.00
Multiplatform Content and Services 2011 10/1/2011 \| published by: Horowitz Associates, Inc. ... the consumption of branded, television content online. The report also covers usage of mobile devices, including cell phones/ Smartphones/PDAs, iPads/other tablets, iPods, and PSPs to access broadband and video content on the go. This year’s ... \| more... Search inside this report	$10,000.00
FOCUS: African American 2011 10/10/2011 \| published by: Horowitz Associates, Inc. In this highly competitive multichannel and increasingly digital environment, understanding the African American market in all its complexity and potential will be essential for successful programming, marketing, acquisition and retention of these valuable customers. \| more... Search inside this report	$6,500.00
FOCUS: Latino XI 10/20/2011 \| published by: Horowitz Associates, Inc. ... behavior of English-oriented, Bilingual, and Spanish-dominant Latino households for television programming, digital cable, advanced and interactive services, the Internet and broadband. The study provides key insights on demand for programming genres and specific new networks, ... \| more... Search inside this report	$6,500.00
State of Cable and Digital Media Multicultural 2011 4/1/2012 \| published by: Horowitz Associates, Inc. ... provides crucial insights for programmers, marketers and advertisers on the TV, broadband and mobile video consumption of Black, Hispanic, Asian, and international/global consumers, as well as young millennials. This is THE definitive study about consumers ... \| more... Search inside this report	$12,000.00